Kyle Ingram Email & Phone Number

Chico, California, US

• Selected to build and lead a new team focused solely on innovation and consumer insights overseeing all new product development work
• Successfully developed and launched the company’s first non-alcoholic products including Trail Pass NA beer and Hop Splash sparkling hop water
• Delivered over $11MM in growth already in 2024 with success of new items including line extensions, variety packs, and new-to-portfolio brands
• Developed a three-dimensional segmentation including consumer types, need states, and desired product attributes to identify growth opportunities
• Designed a new innovation database tracker and project criticality matrix to help optimize NPD success rate and establish clear, quantifiable priorities
• Implemented a new process for test markets including two successful innovation launches in 2024 that will be moving into national distribution

Chico, California, US

• Recruited to fill Brand Director role at Sierra Nevada Brewing Co., leading one of the category’s most successful and respected brands
• Responsible for brand management overseeing existing product portfolio in excess of $400MM annual revenue and over 15MM cases
• Lead new product development for the organization across all product categories, as well as oversight and implementation of the stage gate process
• Delivered positive growth for the company in my first year up against tough 2020 comps by rethinking traditional go-to-market approach
• Implementing new strategic vision to help evolve from a product-driven company and a lifestyle brand through partnerships, influencers, and PR
• Developed and launched three new beyond beer products across all new categories, including the company’s first non-alcoholic offering

Ventura, California, US

• Recruited to be Head of Marketing for Flying Embers, a leading hard kombucha brand and better-for-you alcohol company
• Exceeded revenue forecast every month since joining the company and on track to deliver triple digit YAY growth by year end
• Increased velocity and rate of sale on core kombucha line through blend of push/pull tactics including full packaging refresh
• Lead both innovation and commercialization functions for the organization including new product pipeline across a variety of categories
• Successfully launched new Flying Embers Hard Seltzer in August 2020, leading flavor identification, benefit architecture, creative design & launch plan
• Implemented new Direct-To-Consumer model in response to Covid-19 which now represents +10% of monthly revenue and drives new innovation

Longmont, CO, US

• Head of marketing for entire CANarchy Craft Brewery Collective including seven brands totaling 500K barrels (6.9MM cases) of volume
• #1 fastest growing Top 20 craft beer supplier YTD in 2019 based on dollar sales; #2 fasting growing Top 20 beer overall beer supplier YTD
• Lead innovation, new product development, national campaigns, digital marketing, public relations, media, and tactical execution
• Created & launched Wild Basin Boozy Sparkling Water brand nationally; exceeding initial volume projections by 160%
• Launched multiple new markets with brands including Cigar City, Three Weavers and Deep Ellum to great success in partnership with Sales
• Built a ground-up digital marketing practice that aggregates and synthesizes data from across the collective of breweries

Longmont, CO, US

• Responsible for all marketing efforts across six craft breweries, including Cigar City Brewing, Deep Ellum Brewing Co, Perrin Brewing Co, Three Weavers Brewing, & Utah Brewers Cooperative (Squatters & Wasatch)
• Partnered with sales team to secure record number points of distribution for Spring 2019 with retailers such as Kroger, HEB, Harris Teeter & more
• Conceptualized and delivered new brand innovation for Oskar Blues resulting in double digit 2019 sales swing
• Led successful brand refresh on behalf of Perrin Brewing Co reinvigorating the core business
• Seamlessly onboarded both Deep Ellum & Three Weavers into the CANarchy platform and organization

Westlake Village, California, US

• Help clients capitalize on the gaming industry as a marketing opportunity through education, strategy and retail activation
• Secured high-profile new clients in first five months on the job driving additional incremental agency revenue
• Won multiple Reggie Awards for Pop-Tarts Destiny 2 promotion, including Gold for Best Age-Specific Campaign in 2017
• Ran immersion sessions and gaming workshops to help clients identify new channels for reaching emerging consumers
• Developed multi-tier agency strategy designed to identify efficiencies, fuel new business growth and maximize revenue

Denver, Colorado, US

• Oversee total Kellogg's account, including shopper marketing, national promotions, brand marketing, digital and eComm
• Work closely with key customer teams to develop both top-down and ground-up shopper marketing activations
• Responsible for strategy, integration, creative excellence and high-level client engagement across entire Kellogg’s business
• Lead 12+ direct reports, total team of 40

Denver, Colorado, US

• Oversee Kellogg's national promotions, brand/retail activation, shopper integration & multicultural support.
• Brand responsibilities include Special K, Pop-Tarts, Eggo, Nutri-Grain, Rice Krispies Treats and more.
• Develop sticky digital content including OLV, AR/VR, & mobile apps to drive consumer engagement.
• Manage partner relationships with MLB, Disney/Marvel, LiveNation and more to develop shared-equity initiatives.
• Lead 7+ direct reports

Denver, Colorado, US

• Team lead for all MillerCoors On-Premise (bars & restaurants) marketing & promotions, including Coors Light, Miller Lite, Blue Moon, and more.
• Concepted and brought to market the Coors Light EA Sports on-premise program—including the award-winning Madden 12 Rivalry Tour—becoming the first beer/video game partnership in EA Sports history.
• Established Coors Light NHL sponsorship, including brand standards, league lock-up logo & go-to-market strategy. Managed partner agency relationships with FCB Chicago, Razorfish, etc.
• Led 6+ direct reports

Denver, Colorado, US

• Lead Account Supervisor on Coors Light brand
• Helped Coors Light overtake Budweiser as the #2 beer in the US
• Launched the Coors Light "Cold Refreshment"​ campaign and subsequent positioning, growing volume by double digits and +5% share.

Denver, Colorado, US

• Established the Coors Banquet retro campaign, leading to 8 consecutive years of growth for the brand
• Managed relationships with key influencers from indie music and surfing communities

Denver, Colorado, US

• Launched regional brands such as Coors Edge and Mexicali, developing brand positioning and go-to-market strategies
• Managed day-to-day client relationships and internal process

Denver, Colorado, US

• Responsible for work flow process, schedules, financials, legal approvals and general project management
• Supported programs including Coors Guys Night Out and Coors Jesse James promotion