Kyle Ingram Email & Phone Number

Chico, California, Us

• Selected to build and lead a new team focused solely on innovation and consumer insights overseeing all new product development work• Successfully developed and launched the company’s first non-alcoholic products including Trail Pass NA beer and Hop Splash sparkling hop water• Delivered over $11MM in growth already in 2024 with success of new items including line extensions, variety packs, and new-to-portfolio brands• Developed a three-dimensional segmentation including consumer types, need states, and desired product attributes to identify growth opportunities• Designed a new innovation database tracker and project criticality matrix to help optimize NPD success rate and establish clear, quantifiable priorities • Implemented a new process for test markets including two successful innovation launches in 2024 that will be moving into national distribution

Chico, California, Us

• Recruited to fill Brand Director role at Sierra Nevada Brewing Co., leading one of the category’s most successful and respected brands • Responsible for brand management overseeing existing product portfolio in excess of $400MM annual revenue and over 15MM cases • Lead new product development for the organization across all product categories, as well as oversight and implementation of the stage gate process• Delivered positive growth for the company in my first year up against tough 2020 comps by rethinking traditional go-to-market approach• Implementing new strategic vision to help evolve from a product-driven company and a lifestyle brand through partnerships, influencers, and PR• Developed and launched three new beyond beer products across all new categories, including the company’s first non-alcoholic offering

Ventura, California, Us

• Recruited to be Head of Marketing for Flying Embers, a leading hard kombucha brand and better-for-you alcohol company • Exceeded revenue forecast every month since joining the company and on track to deliver triple digit YAY growth by year end • Increased velocity and rate of sale on core kombucha line through blend of push/pull tactics including full packaging refresh • Lead both innovation and commercialization functions for the organization including new product pipeline across a variety of categories • Successfully launched new Flying Embers Hard Seltzer in August 2020, leading flavor identification, benefit architecture, creative design & launch plan • Implemented new Direct-To-Consumer model in response to Covid-19 which now represents +10% of monthly revenue and drives new innovation

Longmont, Co, Us

• Head of marketing for entire CANarchy Craft Brewery Collective including seven brands totaling 500K barrels (6.9MM cases) of volume • #1 fastest growing Top 20 craft beer supplier YTD in 2019 based on dollar sales; #2 fasting growing Top 20 beer overall beer supplier YTD• Lead innovation, new product development, national campaigns, digital marketing, public relations, media, and tactical execution• Created & launched Wild Basin Boozy Sparkling Water brand nationally; exceeding initial volume projections by 160% • Launched multiple new markets with brands including Cigar City, Three Weavers and Deep Ellum to great success in partnership with Sales• Built a ground-up digital marketing practice that aggregates and synthesizes data from across the collective of breweries• Implemented a new innovation process to help identify white space opportunities, develop brands, and fill the new product pipeline

Longmont, Co, Us

• Responsible for all marketing efforts across six craft breweries, including Cigar City Brewing, Deep Ellum Brewing Co, Perrin Brewing Co, Three Weavers Brewing, & Utah Brewers Cooperative (Squatters & Wasatch)• Partnered with sales team to secure record number points of distribution for Spring 2019 with retailers such as Kroger, HEB, Harris Teeter & more• Conceptualized and delivered new brand innovation for Oskar Blues resulting in double digit 2019 sales swing• Led successful brand refresh on behalf of Perrin Brewing Co reinvigorating the core business• Seamlessly onboarded both Deep Ellum & Three Weavers into the CANarchy platform and organization

Westlake Village, California, Us

• Help clients capitalize on the gaming industry as a marketing opportunity through education, strategy and retail activation• Secured high-profile new clients in first five months on the job driving additional incremental agency revenue• Won multiple Reggie Awards for Pop-Tarts Destiny 2 promotion, including Gold for Best Age-Specific Campaign in 2017• Ran immersion sessions and gaming workshops to help clients identify new channels for reaching emerging consumers • Developed multi-tier agency strategy designed to identify efficiencies, fuel new business growth and maximize revenue

Denver, Colorado, Us

• Oversee total Kellogg's account, including shopper marketing, national promotions, brand marketing, digital and eComm • Work closely with key customer teams to develop both top-down and ground-up shopper marketing activations• Responsible for strategy, integration, creative excellence and high-level client engagement across entire Kellogg’s business• Lead 12+ direct reports, total team of 40

Denver, Colorado, Us

• Oversee Kellogg's national promotions, brand/retail activation, shopper integration & multicultural support. • Brand responsibilities include Special K, Pop-Tarts, Eggo, Nutri-Grain, Rice Krispies Treats and more. • Develop sticky digital content including OLV, AR/VR, & mobile apps to drive consumer engagement.• Manage partner relationships with MLB, Disney/Marvel, LiveNation and more to develop shared-equity initiatives. • Lead 7+ direct reports

Denver, Colorado, Us

• Team lead for all MillerCoors On-Premise (bars & restaurants) marketing & promotions, including Coors Light, Miller Lite, Blue Moon, and more. • Concepted and brought to market the Coors Light EA Sports on-premise program—including the award-winning Madden 12 Rivalry Tour—becoming the first beer/video game partnership in EA Sports history. • Established Coors Light NHL sponsorship, including brand standards, league lock-up logo & go-to-market strategy. Managed partner agency relationships with FCB Chicago, Razorfish, etc. • Led 6+ direct reports

Denver, Colorado, Us

• Lead Account Supervisor on Coors Light brand• Helped Coors Light overtake Budweiser as the #2 beer in the US• Launched the Coors Light "Cold Refreshment"​ campaign and subsequent positioning, growing volume by double digits and +5% share.

Denver, Colorado, Us

• Established the Coors Banquet retro campaign, leading to 8 consecutive years of growth for the brand • Managed relationships with key influencers from indie music and surfing communities

Denver, Colorado, Us

• Launched regional brands such as Coors Edge and Mexicali, developing brand positioning and go-to-market strategies• Managed day-to-day client relationships and internal process

Denver, Colorado, Us

• Responsible for work flow process, schedules, financials, legal approvals and general project management• Supported programs including Coors Guys Night Out and Coors Jesse James promotion