Auto Genius is a community of high growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation doesn’t have to be lonely.

We help dealers build innovative internal marketing teams who will streamline your tech, boost company culture, and save millions in wasted marketing spend (really). Here’s the plan.➡️ Blindspot DiscoveryWe ALIGN your marketing efforts, technology stack, and advertising spend through a deep dive audit to identify waste and increase efficiency.➡️ Roadmap DevelopmentWe BUILD a detailed roadmap to attract, hire, train, & retain an innovative marketing team complete with with job ads, position agreements, & career paths.➡️ Ongoing CoachingWe TRAIN your marketing and exec team in the core areas of culture activation, brand development, content creation, community engagement, & tech alignment.We are after incredible change in the culture and perception of the automotive industry. The desire placed in us has an initial 5 year trajectory, where we believe we will see transformational differences in the culture of the dealerships we get the opportunity to serve. In line with the heart of so many in automotive to be change agents in their communities, we will seek to change communities through radical generosity, both nationally and internationally, where Kyle and Paul have already discovered a passion for the people therein. This is our vision. We invite you to be a part of it.

-Work with executive management to transition to Single Point of Contact sales.-Implement video and text communication processes in Fixed Ops.-C-Suite planning and building for company-wide growth.-Expertise In: VinSolutions, CDK, XTime, vAuto, DealerTrack, Route One, Google Analytics, Google Ads, Digital Retailing Tools, CarWars, DealerRater, A2Z Sync, Dealer Inspire, Mazda Co-Op, Nissan Co-Op, Adobe Creative Cloud, G Suite, Facebook Marketing/Marketplace, Google My Business, Hireology, Chat Tools, TruVideo, The NextUp, Drive Centric, InteractiveTel, Fuse Auto Tech, Dealerbible, WebinarInc, Google Search Console-Develop marketing and advertising strategies for sales and fixed operations.-Manage social media, video, SEO, and SEM campaigns.-Grown site visits from 8k visitors/day to over 20k/day at quality traffic metrics.-Create a compelling website experience and track performance and analytics.-Maintain strong third-party vendor relationships.-Train all personnel attached to the sales & service processes.

-Train and lead sales consultants-Manage new vehicle inventory-Track sales and profit goals-Communicate with corporate connections-Finalize new vehicle sales