Creative Director
California, United States
Managed and supported a team of creative professionals in pursuing online sales, strengthening brand knowledge amongst consumers, and collaborating with sponsors for high profile events.Cooperated with other departments to develop and oversee the production of effective marketing campaigns on a global scale through social media, on premise POS, and special events. Developed and presented a tangible brand guideline to gain design cohesion and instill brand awareness. Produced internal assets outlining best practices, day to day workflow, and execution processes for teammates to abide by. Managed, created, and curated in-house marketing materials on a project-by-project basis from Sales, Marketing and Experiential departments. This consisted of a Marketing Assets Catalogue, Events Guideline, Sales Deck, and Investor Relations Presentation.Liaised with different departments to create assets including, but not limited to, paid social graphics, POS items, co-branded sponsorship materials, and supporting marketing assets.Ensured that all projects were completed on time and within budget while ensuring brand compliance with legal standards and regulations, such as the TTB (Alcohol and Tobacco Tax & Trade Bureau).Pitched the "Cocktail Series" weekly Youtube virtual Happy Hour. Increased YouTube channel subscribers through innovative marketing campaigns and calls to action.