Kylene Cepeda Email & Phone Number

Lilburn, GA, US

• Developing and managing execution of comprehensive marketing plans to effectively communicate company and solution value propositions to employers, health plans and government partners
• Partnering with Account Management teams to fully meet market needs, performance metrics and enrollment strategies for clients
• Creating and evaluating the impact of campaigns designed to build awareness for Sharecare’s key differentiators, promoting Sharecare thought leadership and generating platform enrollment
• Developing thought leadership content (e.g. campaigns) and re-purpose content in innovative ways
• Collaborating with subject matter experts, creative teams and external resources to create high-quality, compelling print and digital deliverables to increase engagement

Greater Atlanta Area

• Creating, managing, structuring and optimizing content on all Arthritis Foundation digital properties
• Executing, maintaining and overseeing web aspects of prominent annual campaigns and corp. dev. partnerships
• Collaborating with cross-departmental teams to create and shape key projects and initiatives on digital properties
• Developing new website areas and microsites as well as maintaining existing site areas
• Reporting on campaign-level initiatives and monthly key metrics through Google Analytics
• Leveraging SEO best practices and website analytics data to inform decision-making on site architecture and organization

Atlanta, GA

• Training, managing and overseeing in-house copywriting team to handle all content support tasks
• Hiring and managing additional content freelancers to fulfill large site-wide content projects
• Creating unique, engaging optimized content to increase organic visits, conversions and ROI
• Creating overarching site and campaign strategies regarding content, including existing content optimization, site restructuring/expansion and extensive marketing campaigns to improve brand authority
• Drafting case studies for awards submissions, publications and marketing initiatives
• Creating client-facing editing tutorials to decrease campaign delays

Atlanta, GA

• Increasing leads and improving client ROI through the creation of website content, news releases, expert articles and white papers
• Overseeing copywriting aspects of all internal and external marketing efforts
• Collaborating with all members of the team to draft client internet marketing plans and analyses
• Assisting with all unique directory and advanced link building submissions
• Incorporating client feedback to create on-brand, timely, relevant content

Carrollton, GA

• Drafted and published press releases, editorials, blog posts, web stories
• Researched, fact-checked and copy-edited web content
• Assisted with the development and maintenance of the university blog, Facebook and Twitter
• Responsible for creating additional interactive media, including video, photographs, interviews
• Promoted university campaigns, including the Annual Fund and Go West

• Corrected, fact-checked and edited all stories relating to format or layout
• Assisted with all news story re-writes lacking in content or style
• Oversaw a staff of over 20 writers and their content
• Organized a writing workshop for story revisions

Bachelor'S Degree, Mass Communications

Bachelor Of Arts, Mass Communications