Driven Retail empowers mid-market brands to achieve transformative strategy and implementation for...eCom: DTC & marketplacesreCom: resale, reuse, repair, refurbish, remanufacture, and repurpose

Led the strategic establishment of Levi's footprint in the rapidly evolving digital economy, focusing on three pivotal fronts: expanding into digital marketplaces through connected partnerships, pioneering in the secondhand or resale sector, and fostering new commercial models and innovations. Over 3 years, crafted and executed a robust multi-channel business strategy that included a thorough evaluation and collaboration with over 20 vendors, facilitating unique in-store trade-in initiatives. Spearheaded launch of "Levi Secondhand," a landmark initiative that marked inaugural ownership stance in the resale domain, while paving the way for groundbreaking commercial models that are set to redefine the industry standards.• Developed the global strategy and framework for Levi's expansion into the resale market • Strategically diversified D2C revenue streams, integrating new online marketplaces, enhancing product visibility, and broadening customer reach while maintaining brand positioning and price control in the third-party market.

Led digital transformation initiatives, focusing on revamping consumer experience to foster higher conversion rates on desktop and mobile. Devised a comprehensive site optimization roadmap to scrutinize and enhance site facets, including streamlining onsite search synonyms and hypernyms and crafting new product attributes for improved browse filtering. Managed the marketing calendar and leveraged expertise of 4 direct reports in assortment analytics, facilitating cross-functional business opportunities. Led development of long-term organization roadmap, career development, and recruiting plans.• Led strategic roadmap and site experience enhancement for CharlotteRusse.com and Peekkids.com while overseeing GMV targets, focusing on the growth and end-to-end site experience enhancement and implementing innovative SEO strategies as well as content marketing optimizations.

Conducted in-depth research and member interviews to uncover current and prospective customer preferences, needs, and behaviors, identifying new business opportunities and growth avenues.• Successfully spearheaded the transition of the bakery segment to online platforms, initiating with an in-store POS launch and escalating to incremental sales .• Revamped the Flash Sale digital experience by reassessing its ROI, personnel workload, and identifying additional avenues for revenue and growth.

Successfully optimized direct-to-consumer and store pickup channels, and fine-tuned supplier programming P&Ls to enhance overall profitability and customer satisfaction.• Managed vendor and site experiences for leading grocery and electronic brands such as Nestle, Apple, and Samsung at Sam’s Club, focusing on advertising dollars managed for the homepage category and demand generation media on samsclub.com.• Launched omnichannel services tailored for diverse customer needs, including introducing a special-order application for in-store and online cake ordering system, enhancing convenience and expanding service offerings.

Recognized as the central authority for digital site experience analytics across all product categories, establishing influential KPIs and benchmarks that elevate the consumer experience to unprecedented levels.

Web design and development