Founder and owner of independent subculture apparel and multimedia design brand• Developed and executed a comprehensive multi-channel marketing campaign resulting in a 30% increase in website traffic, a 20% boost in social media engagement, and a 15% improvement in conversion rates.• Managed all aspects of e-commerce operations, including website development, pricing strategy, and customer service processes leading to a 25% increase in revenue YoY.• Orchestrated a highly successful influencer marketing campaign, resulting in a 300% increase in social engagement and a 50% boost in sales within three months.

Delivering higher client ROI, cultivating strategic partnerships in emergent ad tech and start-up spaces, and taking ownership of program activation/management advising. I build custom solutions and amplify a spectrum of critical brand initiatives, incentivizing adoption of innovative products and processes with adaptive finesse. Offering best-in-class data-supported monetization focus in the rapidly evolving advertising marketplace.Self-starter bringing critical thinking focused market strategy consulting with a deep analytical mindset.

Headed programmatic monetization account team supporting 2 of top 5 global publishing partners• Developed and led strategic growth initiatives, maneuvering multiple major brands to adopt high yield ad formats, modernize ad tech performance, and increase auction competition, leading to a 40% boost in revenue YoY. • Educated stakeholders on the benefits of new monetization products and features; utilized client feedback to improve end user product functionality, resulting in a 20% increase in user satisfaction against the previous review cycle. • Enabled a turnkey solution for impending 3P cookie deprecation across brands, reducing dependency by 75% and ensuring compliance with evolving regulatory requirements.• Presented monthly data-driven market performance insights and QBR’s to strengthen strategic relationships and executive buy-in, driving a 30% increase in adoption of monetization products and services.• Demonstrated ARR/ROI via new business expansion; managed tech stack migrations amidst 5 digital property acquisitions with minimal disruptions.• Collaborated in new contract term negotiations with a top 5 global publisher, resulting in a 10% increase in revenue share rates and strategic conditions that solidified the partnership for a 2 year extension.• Transformed cross-vertical video strategy, combining migration to higher performing player and +30% O&O/YouTube distribution increase via comprehensive 2 month audit, producing +25% content views and 40% increase in ad render rates within 6 months.

• Delivered C-level and key stakeholder focused product release presentations, showcasing a 70% reduction in CRM workflow and 33% increased dev AV above contracted terms.• Unified and Owned B2B FinTech vendor management and facilitated associated integrations for advertiser credit viability and “Self Service” UI product, resulting in media buying infrastructure independent of sales operations.• Collected and analyzed 800+ business requirements to scope solutions architecture, including building financial models and vendor efficacy analysis, resulting in the identification and prioritization of future product use cases and business plan approval.• Streamlined the Accounts Receivable, Accounts Payable, and Content Management process flows by mapping the content owner to advertiser payment attribution framework, resulting in a reduction of inefficiencies by 30%.• Developed comprehensive user-guides and flowcharts for cross-functional teams, resulting in a 30% decrease in training time and a 50% improvement in transactional efficiency throughout the entire ads finance organization.• Scripted pseudo code for API and SFDC Developers; designed custom stakeholder specific SFDC functional instances• Delivered business unit specific training programs, providing one-on-one hyper-care support to clients pre/post enhancements, resulting in 100% cross-functional stakeholder adoption.

Managed and coached bi-coastal team and international outsourced ad ops group responsible for delivering ~64MM YoY• Held video SME role leading education within the space; developed function specific training and campaign success playbooks.• Collaborated with multiple 3P vendors to develop and implement an elegant ad delivery framework for Bon Appétit and WIRED iOS/Android Mobile and OTT Apps, resulting in an untapped 30% revenue increase QoQ.• Coordinated the successful launch of a new ad unit and ad library methodology across 26 sites, resulting in a 33% increase in render rates and billable impressions.• Effectively trained and delegated the technical vetting and ad troubleshooting process to offshore resources, reducing resolution time by 50% and ensuring seamless delivery for all sites.• Partnered with editorial, engineering and account management to adhere/automate GDPR, SOX and CCPA legal compliance.• Improved contracted buy-side KPI performance company wide: 30% video viewability and 20% target audience billable increases.• Optimized the global ad product catalog, streamlining offerings by 75% to align with current platform convergence trends, resulting in increased media planning efficiency and 100% contracted delivery on 95% of campaigns.

Created trafficking processes maximizing monetization of scaled premium Comscore measured views (.05BN-10BN views in 2 years) • Implemented and managed all direct sold ad buys; optimized programmatic exchanges resulting in a 75% increase in auction demand for video ad inventory YoY.• Vetted off-channel inventory and DSP performance ensuring client KPI’s were delivered within premium audience threshold .• Managed the seamless migration of 22 brand video network instances from third party to proprietary player, resulting in platform and brand agnostic ad serving and 30% increased render rates.

• Served as AdOps tentpole lead on 2012 Movie Awards and 2013 VMA’s monitoring live stream DAI and experiential ad performance, driving a 20% increase in conversion rates and +40% eCPM per previous year performance.• Led data-driven weekly staff meetings to provide strategic operational direction to ads finance leadership and 3P vendor partners. • Tested and troubleshot nascent ad products and rectified billable delivery metrics between 1st and 3rd Party DMPs.• Tested and optimized new high impact ad products, improving billable delivery metrics by 20% between 1st and 3rd party DMPs, reducing makegoods by 70%.