Head Of Supply And Merchandising Strategy
Current- Developed and implemented supply and merchandising strategies that significantly enhanced product availability and customer engagement, driving measurable business growth across key sales channels.
- Increased availability of “running low” sneakers by over 100%, ensuring continued supply of high-performing styles for longer periods.
- Partnered cross-functionally to onboard new suppliers, diversify product offerings, and deepen inventory for high-demand SKUs.
- Improved lead times for new release SKUs by 4-6 weeks, ensuring faster availability for customers and strengthening sales performance.
- Post-Shopify migration, curated compelling collections and optimized top-of-funnel experiences on the website and mobile application, enabling customers to discover and purchase products more effectively.
- Ran a successful daily deals promotional campaign in the week leading up to Black Friday, generating significant traffic and engagement.