Head Of Supply And Merchandising Strategy
CurrentDeveloped and implemented supply and merchandising strategies that significantly enhanced product availability and customer engagement, driving measurable business growth across key sales channels. • Increased availability of “running low” sneakers by over 100%, ensuring continued supply of high-performing styles for longer periods. • Partnered cross-functionally to onboard new suppliers, diversify product offerings, and deepen inventory for high-demand SKUs. • Improved lead times for new release SKUs by 4-6 weeks, ensuring faster availability for customers and strengthening sales performance. • Post-Shopify migration, curated compelling collections and optimized top-of-funnel experiences on the website and mobile application, enabling customers to discover and purchase products more effectively. • Ran a successful daily deals promotional campaign in the week leading up to Black Friday, generating significant traffic and engagement. • Achieved a 25% conversion increase on Black Friday and a 93% increase on Cyber Monday, attributed to effective merchandising and enhanced customer journey experiences. • Delivered a sustained 25+% year-over-year increase in daily holiday season conversions, reflecting the impact of strategic merchandising and catalog optimization. • Continuously refining merchandising strategies to align with market trends and customer preferences, driving long-term growth and operational excellence.