Developed and implemented supply and merchandising strategies that significantly enhanced product availability and customer engagement, driving measurable business growth across key sales channels. • Increased availability of “running low” sneakers by over 100%, ensuring continued supply of high-performing styles for longer periods. • Partnered cross-functionally to onboard new suppliers, diversify product offerings, and deepen inventory for high-demand SKUs. • Improved lead times for new release SKUs by 4-6 weeks, ensuring faster availability for customers and strengthening sales performance. • Post-Shopify migration, curated compelling collections and optimized top-of-funnel experiences on the website and mobile application, enabling customers to discover and purchase products more effectively. • Ran a successful daily deals promotional campaign in the week leading up to Black Friday, generating significant traffic and engagement. • Achieved a 25% conversion increase on Black Friday and a 93% increase on Cyber Monday, attributed to effective merchandising and enhanced customer journey experiences. • Delivered a sustained 25+% year-over-year increase in daily holiday season conversions, reflecting the impact of strategic merchandising and catalog optimization. • Continuously refining merchandising strategies to align with market trends and customer preferences, driving long-term growth and operational excellence.

Directed the product organization through significant restructuring to align with company-wide profitability goals, reducing eight product teams to two while maintaining the ability to deliver critical features to customers and suppliers. • Developed and implemented agile methodologies as a foundation for current and future product teams, ensuring efficiency and adaptability. • Collaborated cross-functionally with department leaders to identify and execute company-wide efficiencies, directly contributing to the goal of profitability. • Spearheaded the evaluation, design, and implementation of a new e-commerce platform powered by Shopify and Tapcart for the website and mobile application. • Ensured the product organization remained focused, productive, and innovative through periods of change, enabling continued delivery of high-value outcomes for the business and its stakeholders.

Pioneered the development and launch of a supplier-focused mobile application for a global leader in hype sneakers, apparel, and collectibles. Partnered with a lead engineer and designer to deliver a cutting-edge solution that surpassed the website in supply generation within months, revolutionizing the way suppliers interacted with the platform. • Architected, built, and launched a robust mobile application on schedule, maintaining all critical features and achieving zero critical outages. • Introduced industry-first barcode scanning capabilities to streamline product identification, setting a new standard in the marketplace. • Enabled seamless supplier onboarding and engagement, making the app the preferred interface for thousands of suppliers, from individual sellers to high-volume businesses. • Implemented comprehensive marketing tools for push notifications, email blasts, and other outreach methods to strengthen supplier communication and engagement. • Developed and operationalized tools and processes for tracking and analyzing key metrics, ensuring platform health and user satisfaction. • Led a cross-department initiative to minimize product intake time, significantly enhancing operational efficiency and reducing customer complaints during the critical 2022 holiday season. • Established scalable processes that continue to drive efficiencies and improve supplier and customer experiences, contributing to long-term business success.

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Led the product vision and development for a unique SaaS platform utilized by industry-leading companies including Cisco, HP, Zoom, and 20+ professional sports teams. Directed a team of engineers to deliver cutting-edge solutions tailored for sales teams, enhancing their ability to engage with clients through personalized video communication. • Spearheaded the development of a best-in-class mobile application, enabling users to record, customize, and send branded video messages. • Introduced advanced video customization features inspired by social media, including filters, text overlays, and logos, bridging consumer-grade innovation with enterprise usability. • Delivered a popular Chrome Extension to expand desktop video recording capabilities, streamlining adoption and boosting user productivity. • Focused on user-centric design and functionality, driving adoption across diverse industries and ensuring high-impact client engagement for sales teams.

Built and executed the company’s first comprehensive sales and customer success playbook, driving customer acquisition, retention, and growth from the ground up. Played a pivotal role in scaling the business and securing well over seven figures in renewal revenue within the first two years. • Identified key verticals and prospect companies, securing high-value meetings with decision-makers and stakeholders. • Designed and delivered compelling value propositions, including trial programs, to demonstrate product effectiveness and drive conversions. • Managed the entire sales lifecycle, from lead generation and deal negotiation to account onboarding and training. • Cultivated strong customer relationships, driving account expansion, renewals, and advocacy. • Established scalable processes for customer success, ensuring users were trained, supported, and empowered to achieve measurable outcomes with the platform. • Directly contributed to the company’s growth by developing repeatable strategies for acquiring and retaining enterprise customers across industries.