Kyle Olivarri Email & Phone Number

Sarasota, FL, US

• Served as a trusted advisor, establishing marketing relationships with operations partners across two regions and supported dentists from over 80 practices.
• Leveraged data to build personalized, world-class marketing plans that proactively supported each practice’s unique needs.
• Influenced marketing spend levels, channels, and tactics to drive new patient acquisition and case acceptance growth.
• Collaborated with operations partners to increase same office growth to over 4% vPY.
• Educated, trained, and supported each office on marketing best practices that brought our brands to life in the communities we served.
• Selectively chosen for the Invisalign Task Force, a group of marketing leaders focused on supporting Invisalign growth initiatives.

Sarasota, Florida Area

• Managed corporate marketing department coordinators, ad campaigns, processes, agency efforts, and multi-million dollar marketing budgets.
• Developed campaign strategies and tactical marketing plans for over 350 dental offices across 85 diverse brands.
• Lead meetings and presentations between company leadership, project members, and clients to develop ideas, set goals, and discuss progress.
• Utilized market trends and target audience statistics to meet and exceed company revenue growth and patient acquisition KPIs.
• Generated appointment leads and increased brand awareness with target customer psychographics and demographics through social, print, and email campaigns.
• Responsible for maintaining knowledge of and adhering to the legal advertising compliance regulations for over 20 state dental departments and a high code of ethics within the dental support industry.

Sarasota, Florida Area

• Built comprehensive marketing plans and tracked budgets for over 100 unique dental practices, taking projects from initiation to completion.
• Collaborated with regional operations teams, office managers, and partner doctors to develop and execute branding initiatives that promoted and positioned our dental offices as the best in their communities.
• Planned 26 patient education seminars in 2019 that generated over 1,900 attendance leads and helped drive over $600,000 in production for our affiliated practices.
• Grew the online presence for our brands with website updates, original content, online reputation management, and social media content development.
• Sourced and coordinated traditional and digital media buys.
• Designed new patient acquisition and customer retention strategies.

Greater St. Louis Area

• Built the startup brewery's brand from the ground up, taking the combined social media following from 0 fans to over 20,000.
• Lead marketing efforts and provided business development strategies to increase revenue and expand brand awareness.
• Responsible for the strategic development, implementation, and management of all marketing and media efforts.
• Created and introduced new, breakthrough ideas for driving business to the brewery, including partnerships with local companies for special events.
• Designed website, logos, and graphics for B2C marketing objectives.
• Coordinated private event space, aiding customers and exceeding expectations to ensure the success of events.

Greater St. Louis Area

• Planned, developed, and executed all marketing strategies and communications, both internal and external.
• Trained financial advisers on best practices for marketing themselves and their business.
• Managed the company's online presence, including the website, social media platforms, and online reputation.
• Created original, high-quality marketing collateral to attract and inform clients.
• Coordinated local referral events and the company's annual charity golf tournament, raising over $40,000 for The Salvation Army.

Springfield, Missouri Area

• Collaborated with the Anheuser-Busch corporate executive team to implement local marketing strategies.
• Utilized Facebook and Twitter to promote Wil Fischer Companies and the brands in their portfolio.
• Grew the Wil Fischer Companies' Facebook audience by over 500%.
• Created a partnership with TAG Magazine and their 417Beer social media presence to promote special events and responsible beer consumption across the Ozarks.

Bachelor Of Science (Bs), Marketing-Advertising And Promotion

Activities and Societies: Theta Chi Fraternity, Big Brothers Big Sisters, Marketing Club

Education record

Activities and Societies: DECA, Future Business Leaders of America, Varsity Ice Hockey