Kyle Panfil Email & Phone Number

Chicago, IL, US

• Evaluate performance metrics of in market OTT videos to consult and confidently pitch new creative branding messages
• Lead and assist internal teams to complete projects on schedule in- order to exceed client expectations and stay on top of industry trends
• Collaborate and strategize with internal team, creating and preparing presentation to present to client on campaign results
• Proactively communicate with new and current clients to ensure seamless creative process and onboarding from Sales team
• Train and continued mentorship for new product specialist team members
• Exclusively presents industry trends and news to prepare teammates to be more informed and better consult their clients

Greater Chicago Area

• Collaborate with local team and distributor partners to drive sales, in-market account planning and activation, and commercial KPI delivery
• Create and foster relationships with key stakeholders: local trade community, distributor partners, and consumers
• Drive case sales by gaining new points of distribution and menu placements across a strategic account universe, per annual and quarterly KPIs
• Serve as a market expert identifying opportunities and expanding the presence of a worlds class spirits portfolio with knowledge of commercial, cultural and competitive trends in the marketplace
• Drive sales with category-specific trade programming and brand education
• Establish a network of key trade and trade groups, and act as in-market brand liaison

Greater Chicago Area

• Identified opportunities to expand the Pernod Ricard spirits portfolio throughout Chicago & surrounding areas
• Increased revenue through gaining new points of distribution and menu placements across account universe consisting of over 59 on-premise accounts
• Leveraged category-specific trade programming & brand education to drive sales
• Managed relationships and developed business opportunities with key stakeholders such as the local trade community, distributor partners & consumers
• Strategically planed & communicated with local market and distributor partners to drive sales, in-market account planning, activation goals and commercial KPI delivery
• Exceeded fiscal year’s menu placement KPI by combined 126% to goal

• Promotional specialist for various products of the Brown Forman portfolio
• Established brand presence during activations that impacted the on-premise target demographic
• Launch Old Forester Statesmen in the Chicago Market
• Leveraged strong interpersonal and experiential marketing skills to consistently exceed all expectations while maintaining excellent reporting and operational standards

Greater Chicago Area

• Manage a book of business consisting of 314 businesses with a gross profit over $10,788,500.00
• Meet and exceeded monthly GP quarterly goals by an average of 118.6% equating to more than $423,746.00
• Create and develop relationships with merchants while maintaining ongoing communication and interaction during and in-between marketing campaigns
• Experience in developing successful and desired outcomes by creating strategic structured marketing campaigns beneficial to all stakeholders
• Well-developed sales and negotiation skills, persistent and professional
• Add SEO/SEM search terms to better position merchants search visibility to potential customers

Greater Chicago Area

• Managed a book of business consisting of over 350 businesses with a gross profit over $3,400,000.00
• Created and developed relationships with merchants while maintaining ongoing communication and interaction during and in-between marketing campaigns
• Met and exceeded monthly GP quarterly goals by an average of 146.5% equating to more than $277,878.00
• Experience in developing successful and desired outcomes by creating strategic structured marketing campaigns beneficial to all stakeholders
• Facilitated team collaboration meetings resulting in saving over 23% cancellation requests
• Mentored and assisted in managing over 27 new department sale representatives

Schaumburg Illinois

• Provided exceptional customer service to CTU online students in regards to: schedule adjustments, transfer credits, program changes, standardized assessments, documentation of experiential learning, and certification’s
• Exclusively trained to prepare and present departmental logistical reporting to department, upper management, and University President
• In charge of training and developing new hire Prior Learning Assessment Advisors
• Awarded employee of the quarter in March of 2014

Hoffman Estates Illinois

Assisted students in regards to: billing and tuition, payments, direct billing, stipends, tuition reimbursement and understanding financial aid awards. Trained and developed new Student Account Advisors

Client services, audio post-production

Hosted the Coca-Cola Red lounge, interacting with customers and driving brand awareness