Helping businesses with thoughtful and effective marketing programs. Rawcut specializes in award-winning websites, lead generation solutions, and social media engagement.

Marketing Solutions for Small & Medium BusinessesWe're marketing entrepreneurs focused on helping small businesses thrive. Our geotargeting services allow any business to cost-effectively target potential customers. If you're looking for a new online presence, our website development team can help improve your website or build one from scratch - in record time. We're a small business, so we know how valuable every penny is. We will only recommend marketing initiatives that are cost-effective, tracked, and can be analyzed with data. We don't expect to hit the mark perfectly every time, but our team is constantly monitoring each project, ensuring that we get as close to perfect as we can. If you are the owner of any small business, our geotargeting and website solutions could be a great fit. Contact me to learn how we can help you grow your small business, fast, without breaking the bank.

Responsible for helping small healthcare organizations (physician offices, urgent care centers, etc) optimize their promotional and marketing spend. Focused on attracting new patients and measurable growth.

Strategic marketing expert for various B2B and B2C clients. Digital marketing services expertise is based on goal-driven solutions including the appropriate marketing mix for each client. Services expertise includes strategy, lead generation, SEO, geotargeting, adwords, social media, content generation, and email marketing.

Responsible for marketing and PR initiatives across all four companies within the Pizzo Group - the leading ecological restoration firm in the Midwest. Responsibilities include branding, lead generation, event management, social media, website development and public relations.

Helping shape direction of major Chicago-area youth soccer club.

Leader of all marketing programs for high-tech healthcare company. Highlights:Development of a comprehensive and brand-consistent business development communications strategy including creation of collateral, brochures, presentation materials, website, blog and more.Comprehensive lead generation program which transformed the number of inbound leads from six total leads in 2009 to over 1,500 in a 12-month period - utilizing a digital strategy which included SEM, Adwords and direct placements Created a comprehensive ROI dashboard to track progress of all inbound leadsManagement of a four person marketing team to achieve company and department goals

Led strategic marketing and public relations initiatives for $420 million print management firm. Responsible for providing marketing support for 280 person sales force including creative three dimension lead generation campaigns, collateral development, strategic presentation guidance, and various additional support roles. Obtained premier industry media coverage and high profile speaking engagements for executives.

Consulting engagement as director of marketing for medical technology firm. Managing a re-branding initiative as well as all marketing and public relations initiatives

Produced high quality professional sales materials including a new corporate brochure, company presentation, and various sales collateral. Selected and managed relationships with web marketing and public relations firm, along with various freelancers. Major Contributions:> Within six weeks, re-branded the entire company to convey a more professional image to media and various customer segments. > Developed lead generation program targeted at senior level decision makers encompassing e-marketing and web seminars.> Established internal communications program to include a relevant and timely e-newsletter.> Conceptualized overall marketing direction for new company website.

> Managed strategic marketing and public relations programs to achieve corporate goals> Re-branded the company to reflect the company’s new service offerings> Managed a staff to provide marketing support to a 300 person organization> Selected and managed relationships with marketing firm, public relations firm and various freelancers>The creation of all marketing-related deliverables including corporate website, customer newsletter, direct marketing/lead generation programs, collateral materials, presentation templates, HTML emails

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