V-Tech Communications • 2012-presentSinclair Broadcast Group • 2000-2002 & 2011-2012Market television and radio advertising opportunities to small and large clients across Ohio, differentiating offerings through a consultative approach, understanding account needs, and presenting ROI analysis and sales projections. Provide marketing support to each client, offering recommendations to increase campaign effectiveness, reach target markets, and refine messaging strategies.- Drove up to $1.1M in annual sales, closing and developing key accounts including Subway, Progressive Insurance, Huntington National Bank, Central Ohio Honda Dealers, Safe Auto, NTB, Empire Today, and more.- Developed and executed territory sales plan to build market share for AM and FM stations and Fox and ABC affiliates, dually focusing on deepening existing account relationships while sourcing new business opportunities.- Augmented broadcast revenue results with digital product sales, providing clients with turnkey marketing solutions involving an integrated approach to advertising through television, radio, websites, and social media.- Closed the largest new business contract in station history—for Sinclair Broadcast Group—through compilation of a comprehensive advertising strategy leveraging multiple promotional assets from FOX and ABC.

Directed the daily operation of a high-volume technical help desk and in-store service center, leading a team of 4 in resolving customers’ concerns and installing add-on products for new systems. Developed the operating schedule to maximize resource allocation, drive productivity and efficiency, and achieve expense ratios.- Held P&L accountability for the Geek Squad profit center, ensuring efforts aligned with company standards, improving efficiencies through workflow reengineering, and providing focus on continuous improvement.- Delivered exceptional service and support to diverse customers, taking the time to listen to needs, diagnose technical issues, and provide cost-effective solutions to generate repeat and referral business.

Developed a strong presence in the local community by approaching major accounts, presenting the value of print advertising, and navigating high-dollar negotiations to close key contracts. Worked with accounts including Best Buy, JCPenney, Kohl’s, Target, Macy’s, Verizon, AT&T, OfficeMax, Office Depot, Sports Authority, and Big Lots.- Drove annual revenues of up to $12M+ through a focus on relationship management, building brand equity and loyalty, defining and meeting clients’ expectations, and providing client and campaign support.- Cultivated relationships through direct client access and agency support, gaining experience working with clients and creatives, providing in-depth product information, and conveying key market insight.

Leveraged sales background to build a bridge between Sales, Finance, and other departments, deploying communication and interpersonal skills to cultivate relationships across the team and drive achievement of shared objectives. Performed in-depth campaign analysis to provide the information critical to making go-forward business decisions including those to discontinue programs, develop new offerings, and promote profitable products.- Drove significant cost savings—$850K+ on one occasion—as a member of the team analyzing operating efficiencies, identifying continuous improvement opportunities, and leading process reengineering.- Demonstrated the attention to detail, workflow management, and organizational skills critical to accomplishing a high-volume workload and providing the analytical insight to guide decision making.

Managed an account base of up to 75 active clients, expanding advertising revenue to approach $350K with a 28% increase in business. Cultivated relationships throughout the business community to generate referral sales and establish a reputation as a ‘go-to’ resource for assistance with marketing and advertising execution.- Received the Sales Performance Award in 2003 for #1-ranked results, demonstrating the ability to assess clients’ needs, present actionable advertising solutions, and support the execution of integrated marketing campaigns.