• Inducted into lead analyst role for major client (Canva, $6b valuation) amidst 1st major North American brand campaign; articulated complex marketing data, building out comprehensive reporting structure and providing digestible campaign insights.• Expanded knowledge-domain by establishing brand studies across multiple partners, entrenching reliability, and precision metrics for Canva’s chief campaign goal: increased brand awareness• Presented with client (US Army) annual marketing plan spanning $1m+; solidified and presented data-driven insights and provided key recommendations to facilitate the effective allocation of funds throughout campaign life cycle. • Disseminated wide-coverage and intricate data (across digital and linear media and National/ Local); synthesized usage over 3 core data visualization tools (Datorama, Tableau and Excel) eventually reporting findings weekly, monthly, and quarterly.• Entrusted as US Army lead analyst; implemented a rigorous test-and-learn model to assess digital targeting tactics, and dynamic creative landing page tests across separate Designated Market Areas (DMAs) maximizing use over $10m in annual budget. • Steered digital activation teams channel/ budget planning via use of 3 key instruments - 1st party recruitment data, MRI, and proprietary OMNI tools – developing and cementing a conclusive audience strategy for FY20.• Identified collaborative opportunities to partner across 2 distinct teams: internal ad Ops and external Marketing Intelligence agency teams, producing measurement strategies and technical solutions for MTA and MMM model KPI tracking.

• Given major client (McDonald’s, valuation $170b+) KPI’s. Assumed managerial oversight and data-driven activation of both Local and National programmatic media plans, curating publisher deals, web domains and audiences to exceed metrics.• Forecasted potential mid-campaign optimizations and utilized 3rd party ad tech platforms (DSPs, SSPs, ad verification partners and more), gathering data and compiling int Excel/ Tableau to effectively pace spending and recommend unearthed adjustments. • Pinpointed streamlining opportunities; generated templates for 3 core processes: placement creation in Prisma, campaign creation in DV360 UI and bidding optimizations using Google’s Structured Data Files, trimming setup by circa 50% in Q3 2018.

• Led account management strategy with authority proffering date ratings, media availability and spot performance information to foster key relationships between 20+ National Broadcast Groups and 100+ media coordinators in 2-year tenure.• Navigated buy-sell spread gap prices between ad buyers, negotiating from data gleaned via Nielsen, ComScore and other proprietary data, determining optimal inventory fits alongside client needs and target markets, contributing to a surge from 1% to 5% in annual market share increase across stations. • Championed truth and accuracy of measurement information, establishing deep rapport to drive self-attributed sales volumes from 10% increases in Q3-Q4 2016, and 30% in Q1-Q2 2017.

• Adopted responsibility oversight across North Americas multi-national branches balance control. Analyzed daily, monthly, and quarterly reports of QBE’s claims and processes assuring balance across all company-wide $1m+ insurance policies.

Organized and oversaw intramural and club sports activities while managing groups of officials and participants. Responsible for maintaining order, sportsmanship and proper protocol in the occurrence of any adversity or injury situation.