Kyle Rees Email & Phone Number

Silver Spring, Md, Us

Seattle, Wa, Us

Stamford, Ct, Us

Stamford, Ct, Us

Sources and plans new research titles, while revising and refreshing existing body of research, to drive client engagement. Provides specifications to production teams - data scientists, research analysts and survey managers – to program, deliver and market a catalog of ~150 white papers, planning tools, videos and virtual event sessions annually.Tracks and analyzes global market intelligence to identify emerging trends and evaluate competitive product positioning. Audits, defines, and reconciles content taxonomy and metadata schemes. Evangelizes their importance and adoption across the business. Works with product leaders across Gartner – IT, Sales, and Finance – to coordinate use of shared data sources and fact bases.Facilitates the integration of new research and advisory products from companies acquired by Gartner.Contributes to, peer reviews and edits Gartner’s body of research on consumers and culture, demand generation and sales enablement, customer loyalty and commerce (i.e. marketplace design, e-commerce, social commerce, and omnichannel).Creates indices and weighting schemes to benchmark industry and brand performance on digital marketing channels (e.g. email, social, site, app, display and search).Recognized in Gartner’s Top Strategic Predictions for 2021 for research on emerging trends in content moderation, and their impact on corporate strategy and brand governance.Supports sales operations in the development of sales enablement assets, including pitch decks and interactive lead capture content, and by leading prospect webinars and proof of concept calls.Performs analysis and develops dashboards, memos and presentations for delivery to senior leadership and at practice-wide townhalls.Participates in a variety of working groups tasked to automate data collection activities and enhance business analytics and reporting processes.

Stamford, Ct, Us

Developed and delivered research presentations for over 1,000 executive leadership team offsites, sales kick offs, branded events (Gartner Marketing Symposium), conferences, virtual events, and regional sales briefings.Led CEB’s Challenger Sales and Marketing workshops. Taught marketing and sales leaders and their teams how to apply best practices of value proposition development, content marketing and buyer journey mapping.Trusted ally and advocate for senior research, advisory and commercial leadership. Ran team-wide commercial role plays. Led “war-rooming” exercises with sales teams at all quarter closes to develop plays for pitching new and retaining existing business. Delivered advisory services to a pool of ~120 client accounts. Achieved benchmark retention targets of 80%+ and, in FY 2017, helped secure over $1.2 million in contract value.

Arlington, Va, Us

See experience above for role "Director, Advisory." CEB was acquired by Gartner in January 2017.

Washington, Va, Us

Collaborated with cross-functional teams (user experience and design, as well as front and back-end developers) to build digital marketing strategies for the agency's clients.Drove email planning, targeting and segmentation strategy for the firm’s largest client. Designed and performed A/B tests on new email campaigns and creative. Achieved new email subscriber growth of 42%.Planned and directed Google AdWords campaigns for firms clients. Led keyword and search impression share analysis. Managed automatic bid strategies. Performed post-campaign analysis.Conducted user research and focus groups to help an independent organization, affiliated with the U.S. Government, better position and market small business innovation and research grants.Initiated data collection and synthesized research from Google Analytics, ForeSee Customer Analytics to develop user experience and web design recommendations for the U.S. Department of Justice.Led monthly and quarterly digital analytics benchmark reporting processes. Performed trend analysis. Streamlined workflows and time management with automatic reports

Washington, Dc, Us

Managed integrated marketing communications, and developed positioning and messaging strategies for regional restaurant trade association representing DC's $2 billion-a-year food and beverage industry. Conducted market and consumer research to track industry trends.Led communication and content strategies through print, digital, out-of-home and social media. Supported goals to increase membership (+6%) and increase event sponsorship revenue (+40%). Achieved aggressive organic growth in size of social communities: increased number of Twitter followers by over 10X, from 400 to 4,500 and number of Facebook fans by 112%, from 800 to 1,700.Designed, owned and integrated new brand identities across all digital platforms and print collateral.Curated and coordinated the Association’s major email marketing campaigns. Developed systems to monetize existing newsletters, social media accounts and website.Oversaw production of annual and quarterly reports, as well as collateral for signature events and promotions. Managed third party vendors and creative agencies.Fostered relationships with members of the local and national media. Generated positive publicity and managed negative press. Developed official positions on issues facing local business leaders and restaurateurs.Collaborated with major event sponsors - foreign trade offices, corporations, media groups and Business Improvement Districts - to identify opportunities to market and drive adoption of new consumer products, services and challenger brands.

Alexandria, Va, Us

Managed digital content strategies at both the corporate and agent level for a residential real estate firm with annual gross sales in excess of $1.5 billion. Coordinated development of enterprise website solution under direction of CIO and CMO. Increased agent adoption rate of company branded websites by 20%.Produced SEO content. Monitored firm’s social media accounts and grew fans and followers by 75%.Led corporate training sessions for real estate professionals to evangelize social media and lead generation (and management) best practices.Managed internal zendesk ticketing system to triage and prioritize website-related service requests from firm's six regional sales offices.

Alexandria, Va, Us

Ensured timely agreement and signature on all lease amendments and renewals. Maintained and updated property files. Conducted property inspections. Managed accounts receivable. Wrote and reviewed business documents and correspondence.

Washington, Dc, Us

Birmingham, Al, Us

Master Of Business Administration (M.B.A.), Marketing

Ba, Communication Studies

Communication Studies

High School