In this role, I provide consulting for media organizations regarding asset management and strategic alignment across all platforms. ➡ Guide clients from negative impacts of blind acceleration towards digital strategies and operational excellence. ➡ Build sustainable growth models supporting clients’ cultural changes to improve digital asset management and audience growth. ➡ Road mapped email newsletter strategies leading to visit gains of 732% and open rate increase of 71%. ➡ Provide guidance on SEO, Newsletters, CMS and Google products, including GA4 and GTM to 21 media and technology companies.

Here, I focused on audience growth through solutions-oriented and laser-focused metrics to improve through newsroom operations, training and day-to-day while scaling customer acquisition and engagement and leading the operations of 77 markets in 26 states. I led management and actionable insights for digital platforms, including data-driven decisions for journalists, editors, marketing and the executive team.➡ Conceptualized and launched a digital program focusing on customer acquisition and loyalty that generated 126.4 M pageviews in seven months. o New platform focused on evaluating ad behaviors of modules across the site and segmented content. Mapped data from legacy system to new platform over 12 months. o Reengineered how writers, producers, developers and designers performed their jobs and developed a new suite of journalism products. ➡ Developed unique web, app, and distributive products that increased brand engagement including launch of a consumer-centric website design, CDP and branding guide across 53 properties in 106 days, reducing the launch timeline by half.➡ Conceptualized ad impression growth strategy leveraging content growing monthly PV by 35.4%, peaking at an additional 30M pageviews in a month.➡ Used LEAN methodologies to facilitate efficient workflow in centralizing site templates, content publishing and distribution workflows. ➡ Collaborated with sales, marketing and news stakeholders while overseeing the development of ‘mobile-first’ web templates using AGILE methodologies and delivered the project within four months. ➡ Centralized digital operations across 26 states using a goal-focused process to make strategic and tactical decisions and led a team of product managers, developers and support staff. ➡ Led the data Center of Excellence focusing on transforming raw data sets into actionable BI of 1,100 reports and 20,000 illustrations. ➡ Developed continuing education workshops, retreats and webinars for up to 500 attendees.

I began my tenure here supervising a team of seven in the newsroom before receiving a promotion to regional digital director with responsibility for managing the day-to-day operations of website brands and the launch of social, mobile, community and advertising programs. ➡ Increased monthly average users by 112% in 19 months by deploying new retention methods. ➡ Grew monthly digital audience by over 160% in three years using an analytics-driven and creative approach. ➡ Collaborated with local executives on a two-year B2C revenue plan leading to record annual digital revenue. ➡ Led or participated in Lee Enterprise workgroups: Product Development, Digital Audience, Innovation, Email strategies, Social Media, Database Marketing, Content Marketing, Analytics, Advertising Operations, Developers and Online News Advisory.

Assisted with gameday promotion activities, social media strategy, and United Way "Going to bat for Literacy."

I was hired as a part-time studio manager and production assistant for the morning broadcast “Daybreak (6-8a) while attending high school. I was promoted to full-time responsibility for part-time staff, video editing training and broadcast directing duties. ➡ Member of initial digital staff that explored web editorial content workflows and applications. ➡ Expanded six local news brands into digital markets through new website publishing, email and live streaming. ➡ Directed live newscasts, edited national and local stories, trained staff and designed graphics. ➡ Created and conducted staff training programs focusing on mentoring part-time staff with little experience.

Job shadowed the production director and assisted with commercial field shoots and studio broadcasts. Hired as a PT floor manager during news broadcasts, field video journalist, and master control operations.