+ Added responsibility for Innovation leadership. This includes setting the vision for innovation, pipeline fill, concept qualification, cross-functional development, and launch.+ Added responsibility for Insights. This involved leading a team of experts to leverage protein thought leadership to strategically grow our brand, improve corporate decision making, and help our retail and foodservice partners profitably grow turkey sales.+ Added responsibility for Corporate Purpose leadership Public Relations, Reputation and Crisis Management. Leading the activation of purpose inside the company with the launch of a new ‘one culture’ initiative. Leading the design of a new purposeful, strategic marketing campaign launching later this year merging our corporate and consumer brand and connecting with the next generation of consumers.+ Added responsibility for Consumer Affairs including leadership of the historic Butterball Turkey Talk Line team.

+ Led strategic planning for the organization across channels, from long term strategy development to board presentation, guiding record corporate profits in 2016, 2017.+ Directed integrated marketing communications investing $20M+ annually to drive target consumer preference and loyalty, leveraging emerging targeting technologies to maximize ROI.+ Returned Butterball to national advertising in 2014 generating a 57% target consumer increase in brand opinion and a 40% increase in brand purchase intent.+ Led award-winning Butterball Turkey Talk Line national PR initiative generating 4 billion consumer impressions annually to drive the highest dollar sales in the last ten years.+ Used consumer segmentation to reposition the Butterball brand. Led its largest ever update—from renovated products, to strategic package redesign and multi-category new product introductions leading to #1 share positions in multiple categories.+ Diversified the retail business, growing high margin non-holiday volumes 33% by entering new CPG categories and launching a new clean label brand.+ Led Butterball’s e-commerce initiative, developing its optimized digital shelf and investment strategy to create better-than-fair-share sales OLG outcomes with strategic customers

+ Founded Butterball’s innovation effort, creating a stage gate process from ideation to concept qualification to development and launch generating over $100M of new retail sales.+ Pioneered holiday turkey analysis tool generating best-ever Butterball category profits and improving industry Thanksgiving profitability by 40%.+ Built consumer segmentation project, activating through IRI panel and MRI media bridge to target Butterball’s high value consumers, increasing Butterball cross-category purchase and year-round household penetration.

+ Rationalized, repositioned, and relaunched brands driving 11% volume and 25% EBIT growth.+ Directed demand planning for $1B deli division, implementing MRP initiative to reduce distressed inventories by 50%.+ Led foodservice division emerging leader team launching Tyson into new category with year-one projected sales of $60M at 10% return.+ Integrated acquisitions to define regional brand strategy, consolidation of production and formulations reducing total costs by over $5M.

+ Created trade and consumer growth initiative to drive $150MM brand to highest share in over three years and highest profit delivery in five years and household penetration growth of 7%.+ Drove new product line introduction including concept and product development, consumer research, and grass roots consumer campaign with year-one sales over $500k.