◾️Leads digital innovation for this Fortune 1000 global manufacturer of specialized polymer materials◾️Explores opportunities for digital innovation, discovering new ways to deliver business value through cutting-edge digital products and services◾️Collaborates with cross-functional teams to identify innovative solutions, refine digital strategy, and inform governance frameworks for digital adoption and AI◾️Leverages expertise to enable the organization to navigate better the evolving digital landscape, enhance customer experiences, improve operational efficiency, and drive growth

◾️Led a product team comprising Product Management, Product Design (UI/UX), and Product Success for multiple B2B/B2C products:➥ An investment platform for accredited investors with a supporting payment and money-flow ecosystem➥ A SaaS offering for active real estate investors to manage their businesses including their new construction, short-term rehab flips, and BRRR projects➥ A financing and loan management platform for short-term bridge and long-term rental loans (DSCR) for active investors seeking funding◾️Increased SaaS MRR by 45% and ARPU by 32.5% over one year while maintaining steady subscriber growth◾️Guided technological releases that enabled a 10x volume increase in our short-term bridge loan product and the launch of a debt service coverage ratio (long-term rental) offering to our product line◾️Revamped the product management process, leveraging an Aha! ecosystem connected to Jira with inspiration from the “Jobs To Be Done” (JTBD) framework, resulting in 100% removal of recurring support tickets◾️Spearheaded the acquisition and merger of a related start-up to the company’s ecosystem ◾️Oversaw the company rebranding project, including its launch and implementation in customer-facing apps◾️Showcased versatility with experience leading and supporting multiple areas of the business (in addition to Product) based on the needs of the organization, including Marketing, Business Operations (Strategic Initiatives, Business Intelligence, Business Systems), and People (HR, Recruiting, Learning and Development, Facilities)◾️Succeeded in various roles and titles during tenure, including President, SaaS; Chief Operating Officer; and SVP, Operations

◾️ Guided product vision, strategy, and roadmap of Lunar’s three 0-1 software-as-a-service (SaaS) products: ➥ Uplink, a native text and phone communication B2B platform with an available optional extension for automatic logging within CRMs (with full Salesforce package installation support) ➥ Shuttle, an API-to-API B2B data enablement platform enabling better marketing lead and data conditional routing and transformation ➥ Ticketbeam, a B2B platform for major sport and event organizers to enable their Ticketmaster Archtics data within their CRM (Salesforce) ecosystems◾️ Guided operational product and technology improvements and roadmap with parent company’s (Launch That) businesses and partners ➥ Increased client acquisition by 65% (a yearly addition of $15.6MM in annual revenue) by directing process-improving B2C releases from ideation to delivery ➥ Grew our partner’s client acquisition during late-funnel stages by 20% by creating a business intelligence and analytics team and identifying opportunities ➥ Enhanced technology for marketing and operations resulting in a 96% increase in lead volume (paid channels), a 21% decrease in costs per lead ($210K per month), and an 85% improvement in inbound lead metrics◾️ Pitched the successful business plan for the initial $1MM investment and later $4MM expansion in the SaaS and consultancy division, “Lunar”◾️ Built and championed Lunar’s award-winning culture◾️ Grew a successful Salesforce consultancy, leading a team of Salesforce administrators/developers (with 25+ collective Salesforce certifications) to provide exceptional, technological solutions for external clients◾️ Managed team members for all of the company’s core innovation functions including Product Management, Engineering, QA, Business Process, Project Management, and Customer Success◾️ Succeeded in various roles and titles during tenure, including President, Asbestos.com; Director of Operations; and Business Process Manager

◾️ Led the creation of this eCommerce-focused platform including a company website, online shop/store, and merchandise subscription management system◾️ Drove the creation and execution of our go-to-market (GTM) strategy including all product management of digital offerings (online platform and eCommerce ecosystem), product marketing (digital, sub-brands, company logos, product packaging), the implementation of a customer success team to support the subscription-based business model, and the requisite technology and operations to support successful order fulfillment processes◾️ Established all pick-and-pack and supply chain operations accountable for delivering our products from overseas manufacturers to a US-based warehousing/distribution headquarters, and then to customers◾️ Wore a myriad of hats in a bootstrapped start-up environment spanning from strategic P&L leadership to in-the-weeds tactical execution

◾️ Introduced marketing and operational technologies, including data analytics, to this security-services company that desired to diversify its customer base with private-sector customers for the first time◾️ Created a robust marketing plan containing strategies for digital media, function-specific hiring plans, numerous product marketing campaigns, and a company website redesign◾️ Implemented on-premises platforms for analytics and customer management to enhance internal operations

◾️ Went above and beyond the traditional duties of generating piping designs (P&IDs) and stress analysis to streamline procedures and advance technology for significant, company-wide investments. ◾️ Sold and successfully developed a highly effective tracking system for project specifications that the client adopted as the standard for the $4B project and all subsequent projects◾️ Automated design operations procedures resulting in workflow efficiency improvements across the company