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I am a senior executive with over 17 years of communications leadership experience, including C-level, VP, and Director positions; currently, I am a Public and Media Relations leader at a law firm. My diverse background spans multiple corporations and agencies, with a common denominator of creating exceptional, multi-layered communications strategies and programs. Throughout my career, I have built a record of impressive results and valuable contributions to both my employers and their clients.What I do best is help CEOs and business owners craft, communicate, advance, and deliver on their vision. To date, my work has resulted in more than $125 million in revenues, as well as high-profile media coverage, ethical reputation management, confident executives, and satisfied stakeholders.My brand/client portfolio includes the following: Horizon Media / Universal McCann / IPG Mediabrands / Sony Music Entertainment / Procter & Gamble / Johnson & Johnson / Samsung / HP / Del Monte / Kellogg’s / ConAgraWHO I AM:✅ A highly respected leader who is skilled in managing high-level communications programs for companies with substantial reputation management needs.✅ A dynamic, engaging storyteller who crafts compelling narratives that formulate positive images for targeted audiences.✅ A strategist who aligns communications programs effectively with top business priorities and goals, executing results-driven programs.✅ A team coach and motivator who is highly skilled in leading and mentoring teams, counseling executives, and building consensus for goals.AWARDS:⏩ Cannes Lions Grand Prix 2019: Johnson & Johnson⏩ Cannes Lions Grand Prix 2018: P&G⏩ Silver SABRE 2011: Del Monte⏩ Gold SABRE Finalist 2011: Duda⏩ Hermes Creative 2011: Duda⏩ PRWeek 2009: NavistarCORE COMPETENCIES:🔷 Corporate Communications🔷 CEO/Executive Communications & Ghostwriting🔷 Storytelling Expertise🔷 High-Profile Brand Messaging & Positioning🔷 PR & Media Relations🔷 Crisis & Emergency Communications🔷 Integrated Marketing Planning🔷 Team Building & Leadership🔷 Social Responsibility & Advocacy🔷 Strategic Communications Support🔷 Visionary Communications Leadership🔷 Trust & Safety Communication🔷 Reputation Management🔷 Digital Advertising and E-Commerce
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Founder And CeoMarcom CompanyUnited States -
Public Relations ExecutiveLaw Firm 2024 - PresentEsOVERVIEW:Brought on board to lead top-priority Public and Media Relations projects, managing a team of 3-6 and reporting to the Chief Communications Officer. Serve as a primary thought leader to the Director. Oversee the restructuring strategy and career advancement plan in a joint effort with HR, Policy, Program, and Legal departments. Maintain existing processes while instituting new workflows to reduce errors, raise consistency, and elevate the team’s skill sets in strategic planning/execution.HIGHLIGHTS:✅ Positioned the Public and Media Relations team as a Center of Excellence within the organization through the implementation of planning methods and press material templates.✅ Led the team that secured and coordinated interviews with Black-owned media outlets (News One, TheGrio, and WURD Radio) to meet firm's goal of these outlets covering their attendance and policy platforms for the Congressional Black Caucus Annual Legislative Conference. ✅ Drove the development of organization’s first strategic messaging framework to establish and promote cohesive, effective messaging to multiple stakeholders.✅ Developed the organization’s first internal media training program, including the instruction of senior media strategists and media strategists on training delivery.✅ Created and executed a strategy for restructuring Communications Dept. status meetings from 24 weekly teams to 9 bi-weekly team meetings, leading to an increase in knowledge sharing, collaboration, and productivity.✅ Co-created the Project Management Group function within Communications, serving as one of 4 project managers to lead major departmental initiatives. -
Head Of Communications And ContentBrand&Culture 2020 - 2024Atlanta, Georgia, UsOVERVIEW:Spearheaded the company vision and managed up to 12 contractors to produce editorial, execute technical operations, legal matters, and other business functions.HIGHLIGHTS:✅ Led the generation of more than 240 marketing, advertising, and media news and feature stories toadvance leadership, career and news content appealing to a multi-ethnic audience.✅ Exercised excellent media judgement to write, edit, and publish several dozen stories covering news andfeature stories.✅ Planned and managed rebrand from Marcom Weekly to Brand&Culture, including transition to proprietary adtech.✅ Negotiated advertising deals and oversaw execution with internal and external specialists.✅ Established and managed 3 partnerships including ad tech company Kargo, Black-Owned Media Equity &Sustainability Institute and CUNY’s The Center for Community Media. -
ConsultantFreelance 2020 - 2023Overview:Contracted to devise, lead and execute large-scale narrative and expert positioning communications to drive business development and public policy support.HIGHLIGHTS:✅ Attracted $40MM+ for the world’s largest media agency, Horizon Media, by adding expertise to national commentary during the first several months of the COVID-19 pandemic.✅ Created, launched, and led #SupportBlackVoices campaign for a podcast advertising network, Pod Digital Media, that moved he single-person start-up from five-digit sales to a historical multi-million-dollar, multi-year deal with McDonald’s.✅ Led The Leadership Conference Education Fund communications on economic justice and spearheaded 54MM+ impressions for Child Tax Credit media coverage in 48 outlets including CBS News, MSNBC and theGrio; produced 4 videos featuring affected families; and coordinated approvals, communications with 10+ coalition partners, digital video strategy and preparation for CEO Wade Henderson & Community Change President Dorian Warren.
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Director, Global Corporate CommunicationsUm Worldwide 2018 - 2020New York, Ny, UsOVERVIEW:Conceptualized, planned, and executed top-priority communications initiatives as the 2nd highest-ranked senior communications leader in the firm (served as the Interim Head of Global Corporate Communications). Led external media relations functions, creating the messaging/platforms for executive spokesperson and facilitating media coverage in top-ranked outlets (e.g., Reuters, CNBC, Business Insider, Digiday, Adweek, and Ad Age).HIGHLIGHTS:✅ Launched the trust and safety offering that included the announcement of the industry’s 1st-ever Chief Brand Safety Officer (all trade publications ran the announcement on the same day). Took the lead on all brand safety communications, with an emphasis on issues involving Google, YouTube, and Facebook.✅ Mitigated or eliminated several high-profile media stories on brand safety issues demonstrating UM’s effectiveness as a trusted and reliable partner to its clients and partners.✅ Empowered internal teams to build consistent, accurate trust in UM’s policies, products, and processes.✅ Developed and led the agency’s strategic executive positioning, acting as the executive ghostwriter for the Global CEO, U.S. CEO, Global Brand Safety Officer, and Global Cross-Cultural Officer.✅ Created a communications protocol for the U.S. CEO’s transition. Fostered a tight relationship between the regional offices and CEO, along with recognition as the #1 Best Places to Work among large agencies (#4 overall).✅ Forged an affiliation with STRIVE, a job readiness non-profit organization; served on the Young Professionals Board and created a pathway for the global CEO of IPG Mediabrands to join their Board of Directors.✅ Collaborated to improve communications between IPG Mediabrands and UM Content Studio divisions. -
Ceo / FounderKyle Arnett 2013 - 2018New York, New York, UsOVERVIEW:Founded and directed all functional areas within the firm, serving as the Chief Client Counselor and new business leader. Led, coached, and mentored 5-6 team members, improving their skills in business development and integrated planning.HIGHLIGHTS:✅ Managed high-profile announcement of Pamela Kaufman's appointment as CMO of Nickelodeon.✅ Introduced Samsung Chromebook Pro and Notebook Odyssey at CES 2017, with the brand winning 37% more awards vs. the previous year and USA Today naming Samsung the “highest profile exhibitor at CES.”✅ Directed MWC 2017, Tab S3, and Galaxy Book launch strategies, including managing events, announcements, and reporting across agencies.✅ Facilitated the launch of a Taiwan Excellence platform in New York that increased consumer interest in Taiwanese products, including Asus, HTC, and others, with 10K+ guests visiting the event at Grand Central Station. Directed an interdisciplinary team (film and experiential production companies, user experience firm, brand ambassador team, and internal PR team), resulting in close to 30 press members attending the press conference.✅ Launched True Dude (formerly known as Diaper Dude). Led a cross-functional team that included an internal PR team and external User Experience firm to create a website, secure press coverage, and host a launch event at the Super Bowl Experience in Scottsdale, AZ.✅ Captured coverage in 20+ media outlets and launched ads viewed by 1M+ NYC consumers through creating and leading Taiwan’s integrated marketing strategy. Increased the preference of Taiwanese brands (including HTC and Asus) among U.S. consumers.✅ Generated 1B+ impressions in leading the media relations strategy and direction for P&G’s THE TALK and #LoveOverBias Winter Olympics, BET Awards, Essence, and Cincinnati Music Festival sponsorships. -
Media Relations Manager (Account Executive)Porter Novelli 2011 - 2013New York, Ny, UsOVERVIEW:Led media relations projects for the NY office, including the HP global account expansion and knowledge transfer (coordinated effort with global leadership as well as IT and legal functions).HIGHLIGHTS:✅ Captured 159M impressions from 634 outlets, including social media forums, through producing and leading the Colombia Tourism launch in Times Square (the agency’s 1st travel client in years). ⏩ Developed the pitch deck on short notice to win the Colombia Country Brand PR project, an activation that included a performance by Latin Grammy artist Fonseca and a pre-event international press conference. ⏩ Executed the event 5 days after winning the business, demonstrating the agency’s ability to mobilize teams nationwide to support an international client on a tight deadline.✅ Spearheaded 150M+ impressions and booked a GMA segment for Snapfish through directing the full scope of HP holiday campaigns, motivating, and leading a 10-member team to exceptional results.✅ Volunteered to serve as the Transition Manager when the firm became the Agency of Record for HP. Led a cross-functional team of Legal and Tech professionals in building an intranet platform, as well as working with Transition Managers at Fleishman Hillard and Burson-Marsteller agencies on key activities.✅ Increased the agency roster with $500K+ in revenues from 2 new clients. -
Account ExecutivePadilla 2010 - 2011Minneapolis, Mn, UsHIGHLIGHTS:✅ Partnered with Beyonce's fitness trainer, Marco Borges, and Del Monte to create a YouTube video series. -
Account Coordinator / Media Relations SpecialistKetchum 2008 - 2010New York City, New York, UsHIGHLIGHTS:✅ Helped a Top 9 bank navigate the financial crisis amid Congressional hearings. Managed media tours for ConAgra.
Kyle A. Rosenbaum Skills
Kyle A. Rosenbaum Education Details
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Cornell UniversityCorporate Communications -
Nabj-Cafe Media Entrepreneur Academy Cohort
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Columbia College ChicagoPublic Relations Concentration (2009)
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Syracuse UniversityCommunications
Frequently Asked Questions about Kyle A. Rosenbaum
What company does Kyle A. Rosenbaum work for?
Kyle A. Rosenbaum works for Marcom Company
What is Kyle A. Rosenbaum's role at the current company?
Kyle A. Rosenbaum's current role is Founder and CEO.
What is Kyle A. Rosenbaum's email address?
Kyle A. Rosenbaum's email address is ky****@****npr.com
What is Kyle A. Rosenbaum's direct phone number?
Kyle A. Rosenbaum's direct phone number is +164624*****
What schools did Kyle A. Rosenbaum attend?
Kyle A. Rosenbaum attended Cornell University, Nabj-Cafe Media Entrepreneur Academy Cohort, Columbia College Chicago, Syracuse University.
What are some of Kyle A. Rosenbaum's interests?
Kyle A. Rosenbaum has interest in Civil Rights And Social Action, Social Services, Children, Arts And Culture.
What skills is Kyle A. Rosenbaum known for?
Kyle A. Rosenbaum has skills like Media Relations, Public Relations, Social Media, Publicity, Integrated Marketing, Marketing, Social Media Marketing, Strategic Planning, Digital Media, Entertainment, Blogging, Advertising.
Who are Kyle A. Rosenbaum's colleagues?
Kyle A. Rosenbaum's colleagues are Anna Levine, Glenn Hemingway.
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