Kyle Ross Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Key Client: Westpac Banking Group• Large scale media data ETL using Alteryx, SQL, Python & BigQuery, combining dozens of platform APIs to deliver the key database resource to the client.• Creation of Point of Diminishing Return, Media Mix & Response predictive regression models to address key commercial outcomes in banking media.• Creation of streamlined client-centred Tableau dashboards to deliver vital data to hundreds of users.• Managing, mentoring & training two Data Analysts to grow & deliver on key team deliverables.• Scoping & managing various analytics projects to address client & media team needs, navigating the complex media agency environment & delivering measurable improvements.• Presenting & explaining analytics work to client, media & user teams with varied levels of data literacy.

Sydney, Australia

• Deep dive data analytics on Adrenaline & RedBalloon sites using a variety of tools including Tableau, Google Analytics, Excel and Data Studio.• Led Ecommerce category analytics on Adrenaline to improve conversion, marketing efforts, product strategy & improve performance across teams.• Supporting the team & senior decision makers with in-depth, segmented analysis of category, conversion, site behaviour, state by state & booking metrics to increase revenue & diagnose issues.• Creation of the weekly performance report for Adrenaline & RedBalloon – streamlining the consistent delivery of metrics & insights to drive effective decision making for over 50 employees.• Undertaking broad-metric post-campaign reviews to drive improvement in future campaigns.• Automating & Streamlining data tasks for the trading team using Excel macros, Tableau & AutoHotKey. Increasing productivity & saving valuable time.• A/B Testing & CJO via Ecommerce personalisation tools Barilliance & Yieldify. Implementing campaigns with +20-50% conversion lift & generating +$500k in incremental revenue.• Ad hoc analytics go-to guy, skilling up team in use of analytics tools & report making.• Subject matter expert for the Adrenaline site CMS – managing the site & increasing conversion.

Sydney, New South Wales, Australia

Granville Head Office - Sydney

• Improved team productivity via Python scripts for web-scraping, content creation & file management.• Management of 4 Ecommerce websites & 2 Ebay stores - increasing revenue by +10%.• Performance analytics & reporting for all online channels, direct to store managers & the CEO.• Transforming & Loading 6000 new product listings, doubling the total product range.• Creation of unified product content creation & upload workflow. Lifting product creation rate by +50%.• Created new home site in Wordpress, delivering +$100k in new yearly online revenue.• Transformed & merged product data into new company ERP software, facilitating website integration & new B2B channel.• Implemented a unified customer service channel across sites, improving response time by +30%.• Trained & managed an online customer service coordinator.

Wetherill Park

• Analysing site behaviour data to drive digital sales, feature development & customer acquisition.• Ownership & management of the core B2B ecommerce channel ‘Mecom’. • Improved digital sales by +80% & users by +120%.• User acceptance testing on Jira for the new website project on Magento.• Training staff in ecommerce website and order importation tools.

Granville Store - Sydney

• Content, pricing & marketing coordination for 3 Ecommerce websites & 2 Ebay stores.• Created 2300 new listings & increased sales by 25%. Digital content creation. Lead 12 website phone lines.

Pymble Store - Sydney

• Running a retail appliance parts store.

Seven Hills, Sydney

• Proactively promoting company products to existing and potential customers. Administration & CRM.

Macquarie Park, New South Wales, Australia

• Editor of the monthly college magazine for a college of 200-300 students.