Pei Wei Asian Kitchen, is one of four concepts owned and operated by West Coast Capital, the second largest Operator of fast casual/quick-service Chinese restaurants in the U.S.Pei Wei’s story began in 2000 in Scottsdale, Arizona with a dream of a restaurant that served authentic, Asian-inspired dishes without compromising freshness for speed of service. Twenty-four years later, our story continues. With each plate, our guests enjoy bold, Asian flavors that couple sit-down quality with take-out convenience. We place an emphasis on preparing our handcrafted dishes with fresh, house-chopped veggies and whole cuts of white-meat chicken and grass-fed flank steak. Pei Wei adheres to quality standards that are unmatched by the competition. The result? Food that’s fresh, fast and flavorful. That’s Pei Wei!

We are the leader in modeling and activating 1st, 2nd and 3rd party data delivering performance marketing programs at a national and local level with unprecedented results and long-term profitability.• Manages Ansira’s three fastest growing search accounts across retail, financial services, and Consumer Packaged Goods (CPG) and despite impacts of COVID 19 was able to increase media spend by 54% YoY• Awarded one of 2020 “Best of the Best” for most improved client satisfaction and Net Promoter Scores• Manage campaign analyst on campaign optimizations and client relationships, development, and problem solving• Provides thought leadership to accounts regarding strategic planning, forecasting metric projections, identifying cross-sell and upsell opportunities and general data analysis• Recommended shift from locally focused program to a nationally executed program resulting in 47% increase in media spend and new channel initiatives for Nothing Bundt Cakes• Leads monthly reporting calls attended by client’s CMO and VPs of Marketing for paid search, Waze and YouTube• Agency lead for Waze relationship. Led ongoing training seminars for team, covering industry best practices.• Increased Waze spend to over $550,000 per year and encouraged 352 franchise owners to sign up at a nationally executed program • Supports new business opportunities: RFPs, audits and consulting resulting in ad hoc YouTube campaign incremental funding and execution• Manage overarching agency relationships with vendor representatives (i.e. Google, Bing, Waze, and Amazon)• Instrumental in development of 18 month testing roadmap for clients which included search, social, display, YouTube, and OOH display• Provide agency POVs emphasizing how upper funnel tactics support lower funnel conversions, creating personalized experiences and appearing bigger and being apart of a cultural conversation

• Managed Ansira’s largest client, Domino’s; spending $28MM across paid search channels• Evaluated and consulted against client bidding strategy proposal that would have resulted in a loss of an estimated $17MM in revenue per year• Developed Apple Search Ads plan and increased investment by 30% annually • Planned, executed, and reported results on media campaigns• Created and delivered analytical reports for media clients on specified and ad hoc cadence • Led trainings for continuous learning and improvement of industry best practices to new team members• Provided daily account management via phone, email and/or direct contact with clients, advertising,content & management teams

• Managed client expectations, communication, and performance metrics• Developed and advised on marketing strategies by understanding client expectations, accessing feasibility, and identifying marketing and advertising opportunities for clients spanning from medical, travel, home improvement and retail SMBs• Utilized digital best practices for troubleshooting performance issues while creating new, innovative solutions to meet client need expectations• Drove campaign ROI and leveraged client relationships to assist the sales team in account growth• Led peer to peer weekly training sessions and participated in providing feedback to management

At ReachLocal, our mission is help local businesses around the world get more customers. We offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions. All our solutions feed into our ReachEdge™ lead conversion software, which helps local businesses seamlessly convert leads into customers and gain a deeper understanding of their online marketing ROI. Through our global technology platform, a decade’s worth of marketing insights, and our team of digital marketing experts, we help local businesses get more out of their marketing.

Through the development of proprietary technology and partnerships with major search engines, social networking sites and other leading tech-focused companies, we offer a full line of digital products that help our customers reach and interact with today’s consumer. We have a unique partnership with LocalEdge, a Hearst Media Services Company, who is a premier multi-media company leading the transition to web-based advertising for any size business.Some of our key web services include:• Successfully developed and maintained over 70 business accounts• Led team meetings for ongoing training and development to drive revenue and retention• Ongoing analysis of account performance and opportunities through Google analytics• Render professional consultation services to businesses to improve online marketing presence• Generated leads through cold-calling, networking, and advertising• Identified, developed, and communicated digital trends to prospects for new client acquisitions and upsell opportunities• Produced and executed new business acquisition strategies to manage accounts• Coordinated with Client Services team to ensure successful management of digital initiativesFebruary 2014 It Factor Award-Top overall revenue performerMay 2014 It Factor Award-Top overall revenue performer2014 Chairman's Club Executive-Sales Excellence Award given with incentive trip for top new client acquisitions and exceeding revenue quota by 125% 508 Digital is your digital-marketing solutions group.

2013 Chairman's Club Executive- Sales Excellence Award given with incentive trip for being the 5th top sales earner out of 40+ sales force over a 6 month qualification period. March 2013 It Factor Award-Top overall DMC revenue sales performer.October 2013 It Factor Award-Top overall DMC revenue sales performer.508 Digital is your digital-marketing solutions group.

The 1st SaaS-based Social Commerce & Communications platform.Digital Marketing, eCommerce Consulting, Social Media Management/Monetization, Search Engine Marketing, Search Engine Optimization"Cinsay. See it. Sold."