Kyle Sanchez Email & Phone Number

Redondo Beach, Ca, Us

Los Angeles, Ca, Us

Brought marketing expertise, including industry knowledge and proven promotional strategies to a then-64-year-old textile company aiming to expand into a new market from fashion to crafting, resulting in incremental annual revenue growth. Grew the department through thoughtful structural organization, time-management solutions and motivational leadership skills. Work closely with Design, Customer Service, Sales and Production to create effective sales tools, advise on design of most marketable products and create cross-functional teams to offer the best customer service. Key Accomplishments:• Identified opportunity for and established new product category through thoughtful merchandising tactics and developed it into the company's fastest-growing division.• Increased brand’s consumer recognition from 69% to 96%.• Developed industry-standard-setting e-commerce platform.• Developed and implemented innovative and pioneering omnichannel solution to allow consumer orders placed on brand site to be fulfilled by and/or drop-shipped on behalf of retailers. • Researched and developed licensing programs to expand market with non-industry established brands, such as Boy Scouts of America, Girl Scouts of the USA, Project Runway and Dr. Seuss.• Championed the implementation of the Salesforce.com system and co-developed the custom product development project management app which replaced dozens of separate spreadsheets, centralized project status updates and information, and I served as the admin for the system.

Conceptualized, created and implemented all marketing strategies for leading fabric manufacturer in craft industry with worldwide distribution• Created new media strategy for 2 major brands (RJR Fabrics & Make It You)• Defined user interface, expanded and enhanced navigation, content and scope of websites (including trade interfaces)• Designed and wrote copy for mass direct mail/e-mail marketing and print advertising campaigns, and all promotional trade material• Managed multiple products with consistently overlapping schedules • Advanced company’s technological standing with innovative applications and online customer service systems• Coordinated trade events, including trade show booth design and special exhibits, industry seminars and sales presentations

· Wrote copy for, co-designed and edited all in-house advertisements· Composed and authored travel features specializing in the scuba diving industry· Authored monthly column reviewing industry media· Edited features and columns for content and grammar· Maintained, created content for and expanded scope of website· Evaluated need for, maintained accuracy of, and conceptualized retailers marketplace for all advertisers in special interest publications and exclusive online placement

B.A., English - Creative Writing

Education record