Oi is a Digital Marketing and Consulting firm located in the Lower Mainland of British Columbia providing Website Development, SEO, Digital Ads, and Social Media Management services to clients in the Fraser Valley, Metro Vancouver, and across Canada.

• Creative development, strategic inbound planning and budget allocations.• Manage Foundation messaging and promotional plan.• Direct the entire marketing process of material from development to launch.• Develop and maintain strong relationships with multiple stakeholders including senior management, internal staff, and external vendors, as well as maximize opportunities for information exchange.• Monitor and conduct monthly reporting on KPIs and metrics, analyze results, and provide strategic recommendations, ensuring success for our communications tactics using Google Analytics and Data Studio.

• Championed my product line by increasing visibility, awareness, utilized thought leadership and helped to develop cross channel marketing strategies. • Developed product positioning and messaging strategies throughout various marketing research activities such as online or offline surveys, focus groups, and online analytics. • Drove campaigns, marketing communications and PR activities for my respective product line assignment, both internally and externally.• Wrote, proofread and edited content for various marketing activities including our website, email campaigns, advertisements, and social mediums. • Worked with the marketing analytics team to assess brand messaging in order to optimize digital campaign effectiveness and improve key metrics to drive success.• Worked with the PR team to gain media interest in my specific product line; ensured regular contact with target media and appropriately responded to consumer feedback.• For my product line, both primary and secondary research was collected and analyzed on target audience and competitors.

• Worked with the GM and management team to develop, organize, coordinate and communicate marketing plans, programs and strategies in order to increase sales to both Big O dealers (B2C) and wholesale customers (B2B).• Reviewed supplier programs and developed price/product strategies. Ensured sales and margins were maintained.• Analyzed sales results and identified deficiencies and/or areas for improvement.• Managed marketing department staff.• Created, curated, edited and updated social networking sites – Facebook, Twitter, Blog and YouTube. Utilized SEO optimization and Google Analytics for company website.

• Maintained ERP pricing system – including creation, design and implementation of base prices, in-chain discounts and net pricing.• Produced consumer/commercial pricelists, sell sheets, and program documents.• Managed dealer training and sales incentivizing program.• Generated and analyzed reports that look at profitability, proactively resolving any issues before they arise.• Created, edited and updated social networking sites – Facebook, Twitter, Blog and YouTube. Utilized SEO optimization and Google Analytics for company website.

• Maintained and analyzed over 1200 SKUs in Lock & Door Hardware product category.• Procured reports for all departments of the company.• Gave presentations at external industry events explaining upcoming launches and modifications to products.