Kyle Sheldon ⚽️

Kyle Sheldon ⚽️ Email and Phone Number

Founder & CEO, Name & Number and Pathway | Building soccer-specific companies to grow the world's game in North America @ Name & Number
Kyle Sheldon ⚽️'s Location
Bridgeport, West Virginia, United States, United States
Kyle Sheldon ⚽️'s Contact Details

Kyle Sheldon ⚽️ personal email

n/a

Kyle Sheldon ⚽️ phone numbers

About Kyle Sheldon ⚽️

I'm building a soccer-specific marketing and creative agency called Name & Number after 15+ years in Major Leagues Soccer (and 3 years leading social media at NASCAR - zoom!). Our aim with the agency is to super-serve clubs, leagues, federations, brands, and media properties who want to connect to American soccer fans + culture. The Name & Number team - and our deep freelancer network - can tackle any soccer-related challenge. We love-love-love finding creative ideas to break through the noise in order to drive awareness, interest, and, ultimately, to build community.

Kyle Sheldon ⚽️'s Current Company Details
Name & Number

Name & Number

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Founder & CEO, Name & Number and Pathway | Building soccer-specific companies to grow the world's game in North America
Kyle Sheldon ⚽️ Work Experience Details
  • Name & Number
    Founder & Ceo
    Name & Number Nov 2022 - Present
    Chicago, Il, Us
    Name & Number is a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. Clients include U.S. Soccer, Borussia Dortmund, Chelsea FC, Major League Soccer, Bayer 04 Leverkusen, Leagues Cup, Seattle Sounders FC, San Diego Wave FC, TOCA Soccer, United Soccer League (USL), Kwik Goal, Las Vegas Lights FC, Rhode Island FC, Kickoff Coffee Co., and Scotland's Caledonian Braves FC, among others.
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  • Pathway
    Co-Founder & Ceo
    Pathway Nov 2023 - Present
    Our mission: To help ambitious professionals break into and build a career in soccer. We share a free newsletter every Wednesday that includes interviews with soccer industry thought leaders, practical tips for growing your career, and all the latest soccer job openings. It's pretty great.
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  • Hampton
    Member
    Hampton Feb 2024 - Present
    New York, Ny, Us
    Hampton is a highly vetted membership community of entrepreneurs, founders, and CEOs leading the fastest-growing startups in the world.
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  • Seattle Sounders Fc
    Marketing + Brand Consultant
    Seattle Sounders Fc Jan 2022 - Jan 2024
    Seattle, Wa, Us
    Serving as a brand and marketing consultant for one of the preeminent clubs in Major League Soccer - and the first MLS club to win Concacaf Champions League and compete at the FIFA Club World Cup.Supported the club's 20-month process to develop its evolved brand identity, including management of multiple agencies, coordination of all quantitative and qualitative research, creative development, campaign planning, and launch strategy. Additionally, oversaw production of six unique videos to tell the story of each of the club's new marks in the brand system.
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  • Major League Soccer
    Marketing + Brand + Content Consultant, Leagues Cup
    Major League Soccer May 2023 - Sep 2023
    New York City, Us
    Served as senior consultant for all brand, marketing, and content for the inaugural edition of Leagues Cup, the first-of-its-kind tournament between MLS and Liga MX. Engagement also included supporting the introduction of the greatest footballer of all time to Major League Soccer, Lionel Andrés Messi. 🐐
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  • Chicago Fire Fc
    Senior Vice President Of Marketing
    Chicago Fire Fc Nov 2018 - Nov 2021
    Chicago, Illinois, Us
    Served as head of Marketing for Chicago Fire FC and the club's in-house agency, Second Star Creative (a first of its kind in MLS). The integrated marketing team of 25 oversaw advertising, brand and design, content and social media, eSports, events, matchday experience, operations, corporate partnership sales, corporate partnership marketing, social media, supporter relations, and video production.Served as the architect, creative director, and project manager for the club's 2021 rebrand - "A Crest For All Chicago" - which was designed by soccer identity expert Matt Wolff. The project was honored with two Hashtag Sports Awards (winning for "Best Use of Fan-generated Content") and three Shorty Awards alongside the likes of MGM Studios, Meta (Facebook), Twitch, Chipotle, Hulu, and McDonald's. From 2018 to 2021, the club saw significant growth on social media (Instagram, Facebook, Twitter):• 942% increase in video views (yes, you read that correctly) • 92% increase in total impressions • 24% increase in total engagements• Also of note, impressions on social for the club's front of jersey partner, Motorola, increased by 52% to 36 million from 2018 to 2020
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  • Requisite Media
    Consultant + Special Projects
    Requisite Media Jun 2018 - Oct 2018
    Provided consultation on a variety of business and marketing initiatives for the Emmy Award-winning and Academy Award-nominated production company. The family-owned business produces documentaries, digital shorts, music videos and branded content and has distributed two films on Netflix. Served as producer on John Prine's music video for "Summer's End" (5M views on YouTube).
  • Seattle Sounders Fc
    Vp Of Marketing
    Seattle Sounders Fc Jan 2016 - May 2018
    Seattle, Wa, Us
    Served as senior-most marketing executive - overseeing seven departments - for the preeminent club in Major League Soccer with average attendance exceeding 40,000 fans per game. Responsible for marketing, advertising, digital and social media, broadcast and video production, communications, game presentation, events, brand and design, while leading a team of 25 people. In 2017, Sounders FC saw the following year-over-year gains: • 70% increase in single-game tickets sold • 63% increase in revenue generated via single-game tickets • 38% increase in viewership (P2+) for 22 local TV broadcasts Honors:• 2016 MLS Marketing Team of the Year• 2017 MLS Marketing Executive of the Year finalist
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  • Nascar
    Senior Manager, Digital And Social Media
    Nascar Jan 2013 - Dec 2015
    Daytona Beach, Florida, Us
    Oversight of NASCAR’s entire social media presence (10M+ followers) with three direct reports. Responsible for social strategy, content production, campaigns, advertising, corporate partner integrations and branded content, amongst other duties.NASCAR saw the following year-over-year gains in 2014:• 160% increase in engagement on Facebook • 250% increase in engagement on Twitter• 500% increase in referrals to NASCAR.com via social mediaNASCAR's social platforms grew by nearly 70% from 2013-2015, surpassing the 10 million follower mark. In 2015, NASCAR’s social channels generated more than four billion impressions, a 50% increase over the prior year.
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  • D.C. United
    Director, Marketing Communications
    D.C. United Nov 2009 - Dec 2012
    Washington, District Of Columbia, Us
    Charged with setting strategy and executing all marketing and communications efforts across front office, overseeing total of seven employees. Responsible for marketing strategy & campaigns, brand development, advertising mix, media partnerships, corporate partnership programs & promotions, ticket packages, social media strategy, communications tactics, graphic design & collateral development, among other duties.
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  • D.C. United
    Director, Media & Public Relations
    D.C. United Dec 2008 - Oct 2009
    Washington, District Of Columbia, Us
    Primary contact for all media; served as main editor for dcunited.com; oversaw creation of all written content - press releases, game stories, articles, etc.; conceived of strategy and oversaw implementation of all social media activity.
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  • D.C. United
    Manager, Public Relations
    D.C. United Apr 2007 - Nov 2008
    Washington, District Of Columbia, Us
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  • D.C. United
    Coordinator, Communications
    D.C. United Jan 2005 - Apr 2007
    Washington, District Of Columbia, Us
    View

Kyle Sheldon ⚽️ Skills

Public Relations Social Media Social Media Marketing Press Releases Sports Marketing Media Relations Brand Management Marketing Communications Editing Integrated Marketing Strategic Communications Marketing Event Planning Advertising Sponsorship Brand Development Sports Social Networking New Media Management Broadcast Blogging Promotions Journalism Digital Media Sports Writing Media Planning

Kyle Sheldon ⚽️ Education Details

  • St. Olaf College
    St. Olaf College
    Communications
  • Marquette University
    Marquette University
    Public Relations

Frequently Asked Questions about Kyle Sheldon ⚽️

What company does Kyle Sheldon ⚽️ work for?

Kyle Sheldon ⚽️ works for Name & Number

What is Kyle Sheldon ⚽️'s role at the current company?

Kyle Sheldon ⚽️'s current role is Founder & CEO, Name & Number and Pathway | Building soccer-specific companies to grow the world's game in North America.

What is Kyle Sheldon ⚽️'s email address?

Kyle Sheldon ⚽️'s email address is ky****@****mac.com

What is Kyle Sheldon ⚽️'s direct phone number?

Kyle Sheldon ⚽️'s direct phone number is +120662*****

What schools did Kyle Sheldon ⚽️ attend?

Kyle Sheldon ⚽️ attended St. Olaf College, Marquette University.

What are some of Kyle Sheldon ⚽️'s interests?

Kyle Sheldon ⚽️ has interest in Children, Health.

What skills is Kyle Sheldon ⚽️ known for?

Kyle Sheldon ⚽️ has skills like Public Relations, Social Media, Social Media Marketing, Press Releases, Sports Marketing, Media Relations, Brand Management, Marketing Communications, Editing, Integrated Marketing, Strategic Communications, Marketing.

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