While at Mars Petcare, I excelled in forming and executing dynamic paid search advertising strategies tailored to the 21 unique brands within my portfolio. Leveraging a meticulous approach and a data-driven mindset (did you catch the Excel pun?), I wholeheartedly dedicated myself to elevating the impact paid search had on the shopper journey and the overall performance of Mars Petcare’s Amazon business.Key Competencies:- Proficient in navigating the Amazon Ads portal and well-versed in utilizing the Pacvue PPC platform- In-depth comprehension of aligning paid search initiatives with eCommerce objectives- Proven track record of seamless collaboration with cross-functional teams including sales forecasting, - supply chain logistics, data analytics, machine learning, and customer managementWins:- Planned and executed a ~$40MM budget- Delivered $120MM paid search-attributed Sales- 13MM Clicks earned from 6B Impressions (11x monthly Clicks versus 2021)- 45% Conversion Rate (+5% versus 2021)- $3.30 ROAS (+$1.50 versus 2021)- 5x monthly NTB Sales versus 2021

The Creative Process:• Meeting with the editor and co-designers to determine the scope of the yearbook and curate interesting spreads. Design programs include Adobe Illustrator and Adobe Photoshop. Utilized excellent graphic design skills for widespread printing. The student yearbook reaches 30,000 people every year.• Designing with the intention to highlight the university's message. This includes: creating images that identify Washington State University's culture and community, empowering the stories of students, businesses, and other stakeholders.• Collaborating with existing brand standards to create print materials for the WSU Office of Student Media.• Reviewing all designs for errors before printing. Presented the designs to the editor and incorporated recommended changes into the final design.

In this role, I was able to work alongside branch marketing teams, communication directors, and other internal and external stakeholders to create and implement marketing campaigns within the non-profit sector. My responsibilities to support member marketing, public relations, and community outreach to support the attraction and retention of members provided to me with an in-depth look at non-profit marketing. In addition, this role allowed me to use digital marketing tools to position the Y as a cause-driven organization in my communities.A Day in the Life at the Y:• Collaborating and improving upon existing brand standards to create electronic and print marketing materials for the organization. These include: web design, email marketing, social media posts, and print materials. Created marketing material for more than 30 campaigns.• Managing the website and aspects of social media outreach. Built and designed websites using GearBox and WordPress that reached 200,000 unique impressions.• Supporting the Marketing and Development Director by producing press releases and other public relations materials as requested.• Creating and implementing content, social media and email marketing campaigns to generate leads and promote the organization to stakeholders. Oversaw both day-to-day and strategic communication for a company of 60 people.• Fostering healthy relations with stakeholders by representing the best interests of the YMCA via core values.

As Vice President of Public Relations for Phi Kappa Theta fraternity at Washington State University, my primary task was to ensure the voices of fraternity members, alumni, and the public were heard, all while establishing the fraternity’s efforts in philanthropy, community service, and social work through social media and website curation. My team and I placed heavy emphasis on producing excellent multimedia communication.From the Chapter Room:• Increasing social media following by 40% on Instagram, 30% on Twitter, and 30% on Facebook during my two-year term.• Cooperating with fraternity members, alumni and public stakeholders to showcase the fraternity's efforts involving philanthropy, community service, and social work.• Designing and implementing mixed-media communication for social media channels. Created marketing material for 15 campaigns.• Solidifying brand voice via social media awareness campaigns to strengthen core messages and meet peripheral goals. Recruited and led a team to highlight core elements of the fraternity, consistently meeting and updating goals.

• Managing the website and aspects of social media outreach. Built and designed websites using WordPress that reached 100,000 unique impressions.• Marketing the Tidal Leadership program to tailored groups nationally, including graduate students, mid-career professionals, and women leaders.• Learning how to communicate simultaneously to stakeholder groups requiring different brand voices.• Creating strategic campaigns and content to be shared with high-profile stakeholders. Connected the student body with university faculty.