Comprehensive strategy and deployment of all marketing and PR for Hilton's Curio Collection US Flagship Resort. 1,000 guest rooms & suites, 210,000+ sq. ft. meetings and convention space, 10 food & beverage venues, 15,000 sq. ft. Spa & Salon and more. Set 20+ all-time eCommerce and Marketing KPI records for the property (including direct-booking revenues and website traffic) in first 8 months of newly strategized comprehensive Marketing, eCommerce and PR plan. Top results summarized below. Recruited during Resort's COVID re-open to re-strategize and execute Resort's marketing, PR, eCommerce, and rebuild property's in-house marketing team.Redevelopment of comprehensive marketing / PR / eCommerce model and budget to streamline efficiencies and ROI-leading platforms. Introduced a nimble transient-first strategy to compensate for slow group-sales pickup upon re-open, gradually transitioning back to a group-heavy model. Transitioned majority of marketing efforts towards in-house managed and executed, compared to resort's prior heavily Agency-reliant model. Overhauled Resort's comprehensive 3rd party / online business listings, adding ample fresh content to increase SEO prominence, site-direct referrals and eCommerce. Overhauls not limited to CVENT, 10 separate consortia & OTA sites, CVB sites, 4 separate weddings platforms (launched 2) and 46 total Google / Yelp / TripAdvisor / Bing pages (acquired 25 prior-unclaimed, launched 13, entirely overhauled 46). Launched new Brand site on Hilton's newest "One Hero Web" platform.+ Web-direct eComm sales for first 12 months of new strategy, +51% vs. prior 12-month resort record. Surpassed prior 12-month property high within first 7.5 months, on flat budgets + Website traffic surpassed +119% vs. prior 12-month record+ Surpassed all prior Google listing traffic records in first 4.5 months of 2022+ Increased wedding RFPs +1,474% vs. pre-COVID 12mos

Development and deployment of multi-channel resort marketing and PR for room sales, eight separate food and beverage venues, spa, entertainment, meetings & banquets, weddings and on-site events at Margaritaville brand's flagship resortHave set a string of new marketing and e-Commerce records for resort as a result of new team efforts on flat YOY budgets, not limited to: +26% avg. increased monthly website traffic (best month - +43% vs. same-month YOY)+39% avg. increase in per-month website-direct sales+ New all-time web-direct transient 30-day sales record (+235% vs prior 30-day best month)+78% avg. increase in prior PPC campaign revenue on same-budgets+125 avg. increase in new site-direct F&B reservations+262% avg. increase in digitally booked Spa sales (best month)-18% avg. monthly reduction in OTA room sales (i.e. - increased site-direct bookings)+ Continued string of single-month social media growth and engagement recordsStrategy and management of resort’s comprehensive digital and traditional marketing execution covering paid & organic digital & social, content development, website, CRM system, eComm and more. Responsible for oversight and direction of comprehensive marketing budget. Executing approximately 80% of resort’s paid ad budgets entirely in-house. Launched resort's first CRM System, Guest App, and initiated new website build prior to departing Resort. Led comprehensive resort marketing through COVID closures and relaunch.Worked alongside ownership and executive team to assemble resort's first-ever multi member in-house marketing team. Transformed a prior 1-person department into a 4-member team including separate digital/social and events/PR/traditional leads, a marketing coordinator and full-time content production manager. Have significantly increased eCommerce sales, website traffic, marketing content and executional volume and social media followings at a budgetary savings compared to the resort's prior marketing model.

Development and deployment of multi-channel resort marketing and PR strategy for room sales, 8 F&B venues, spa, entertainment, meetings & banquets, weddings and on-site events. Strategy and management of resort’s comprehensive digital marketing plan (paid budgets, organic digital & social, content development, website, e-mail, eComm technologies, etc.). Oversaw majority of paid marketing budget.Executed majority of resort’s paid digital, social and eComm marketing in-house, single-handedly. Removed two agencies from roster to lessen external outsourcing and expand in-house marketing team. Increased internal dept by 2 full-time marketers, resulting in expedited executional timelines and scaling marketing funnel breadth. Revamped complete paid digital advertising strategy to scale efficiencies within industry-leading tech, drive best qualified traffic to the website, and initiate a large-scale shift away from OTA’s towards direct-bookings. On flat YOY budget, achieved the following in first 12 months of revamped digital strategy:+26% avg. increased website traffic+39% avg. increase in website-direct sales +78% avg. increase in prior PPC campaign revenue+125 avg. increase in new site-direct F&B reservations+262% avg. increase in digitalally booked Spa sales - 15% reduction in OTA room sales (i.e. - increased site-direct bookings) Set 9 separate website-direct transient Ecommerce sales records in first 12 months of revamped digital strategy. In-house strategy and management of resort’s first-ever multi-channel deep-funnel Paid Social campaigns. Avg 1,650%+ monthly campaign ROI’s for web-direct campaigns, first 12mos. Oversight of Web Dev, SEO, PPC, Content Development and PR agencies.

KARVE specializes in digital, social and traditional media services for companies who refuse to settle for status quo marketing Marketing / Media AuditsMarketing Strategy & Media PlanningCampaign Execution (Social Media Advertising, Google Ad Network / AdWords, Digital and Traditional advertising)

Worked directly alongside BOLD's partners to strategize & execute the most disruptive, effective, efficient, and unconventional sports marketing campaigns. Content creation + technological hunting for sports enthusiasts.Recruitment and relationship management of new sports-related agency partners. Onboarding & marketing executional strategy for sports accounts. Led all strategy and media purchase negotiations for print and digital assets concerning BOLD's client set. Hosted educational onboarding sessions for BOLD's account management team regarding client background, competitive landscapes, prior marketing strategies, and forward moving strategy for new agency sports accounts. http://www.boldworldwide.com/

Leveraged Bicycling Magazine and Bicycling.com's Print / Tablet / Digital / Social Media / Events / Consumer-direct assets in order to help endemic clients best-achieve brand awareness, product sales, and overall company growth via tailored, creative, out-of-box and integrated marketing / media packagesGuided new-to-market, smaller-sized clients and partners throughout the entire media / advertising process in a very granular and comprehensive manner. Made certain that every partner of the Bicycling brand's has a full understanding of the cycling media world as we lead them through itTerritory: Eastern US, Eastern Canada and UK

Sold endemic print and online advertising for Runner’s World, Running Times and Bicycling Account Manager for all vendor and sponsorship sales for 2012 and 2013 Runner’s World Half Marathon and Festival – surpassed vendor and sponsorship goals by 43% in first year, and surpassed 128% of 2012 sales totals for 2013 event Closed 10 new-to-book insertions for Runner’s World’s 2011 Holiday Gift GuideMonitored website sales campaigns through DFP Doubleclick, as well as Facebook and Twitter social media programs. Provided screenshots and impression feedback to clientsCoordinated and complete Digital, Print and Tablet requests for proposalsCreated in house Insertion orders and checked client / agency insertion ordersCoordination and execution of in-house marketing programs (Powerbar, Nissan, Foot Locker, Udo’s Oil)On-site execution and event management at branded events (NYC Marathon, Boston Marathon, Chicago ½ Marathon, Big Sur Marathon, Outdoor Retailer, Interbike, Sea Otter, Runner’s World wear test distribution events)Runner's World shoes and gear tester - assessed and reviewed different shoe models, including Minimalist, Zero Drop, and Neutral cushioned types. Featured in December, 2011 issue of Runner's World (pg. 90).

Executive assistant to the president of Waterstreet AsiaCreated an internalized file system to organize and store confidential company information. Organized all relevant information into newly created file systems. Resulted in 30% faster file retrieval and streamlined company databases.Designed and expedited new internal phone systems including separate company numbers, employee extensions and online monitoring.

2010 Honda Insight group leader of 31 other interns responsible for planning and producing events at local colleges and perceived target markets. Boosted Generation Y consumer awareness 25% locally.Recruited 18 sponsors and local contributors for the duration of two Honda events, resulting in $25k+ value added to planned Eco-friendly events.Organized performances by two regionally known musicians and three college based dance teams to perform during two separate Honda Events.Organized static displays of the Honda Insight throughout NC State venues, as well as moving advertisements for local Honda dealerships at university-organized events for the duration of the internship period.Organized 3 separate focus groups to gather marketing feedback on the 2010 Honda Insight. Resulted in increased local awareness of 2010 Honda Insight and segment features on two local television stations.

Westwood One Media, NYC 5/08- 8/08Initiated internship program-first student to be hired. Provided weekly feedback to Marketing and Sales management regarding opportunities for future interns as well as identifying other areas for future projects. Created evaluation and recommendations for the internship program at the conclusion of the internship. Created and distributed sponsor recaps for the Academy Country Music Awards which led to two additional future sponsorships.Aided in the scheduling, booking, confirmation and execution of all radio personnel transportation to the 2008 MTV VMA’s. Streamlined an outdated 75-company contact database resulting in a 75% increase in more relevant contacts per company including updated job titles.Generated up-to-date client information reports for the sales team resulting in more realistic and actionable sales leads.