I currently run my own freelance consultancy specializing in branding, go-to-market strategy, and content marketing. I've helped numerous companies rethink their brand positioning, launch new products, craft original content, and acquire new business that they had never considered in the past.

I was brought in on contract to help create fresh positioning, as well as a new go-to-market message, more efficient and effective sales materials, and powerful ad products for the digital publication. I also created new business opportunities and took the lead in multiple pitches, winning several new clients, including an annual content retainer with a global, blue chips brand. I had the pleasure of concepting, pitching, winning, producing, and writing various branded content pieces for clients. And finally, I oversaw numerous PR campaigns, launched their B2B newsletter, and designed and built a new website for their content creation studio.

I oversaw the consumer and sales marketing efforts at Gear Patrol, while helping grow both the reader base and revenue significantly for two years in a row. I created the go-to-marketing tagline, narrative, sales tools, training and intranet that led to increased sales and deal sizes, without significantly increasing the size of the sales force. I've helped conceive, launch, and market new lines of business such as: events, video, giveaways, and product collaborations. I managed all public relations strategies, campaigns, vendors, partnerships, and award shows, and launched and maintain B2B monthly insight newsletter, evolving it into a lead generation tool. I oversaw the growth of email subscription via marketing, partnership, and sponsorships, while managing the content, brand, and IP licensing line of business for the publication.Helping launch the events as a new line of business for Gear Patrol, is one of my proudest accomplishments. I led the annual conference Stocked, a sold-out 2-day event with 20+ brands participating, manage the popular annual holiday pop-up experience from concept through execution, and conceive and direct trade show activations.

While at Vox Media I oversaw three teams, each essential to crafting the go-to-market message: Corporate Marketing, Corporate Insights, as well as Revenue Training and Enablement. I led marketing strategy, positioning, and messaging for the overarching Vox Media brand. I authored, designed, and built value proposition narrative and general sales presentations, then trained and supported internal sales force of 70+ sellers.I was honored to help create business-to-business narratives for each of the editorial brands synthesizing the each of their consumer value propositions into brand-friendly storylines. I led the messaging and oversaw branding for Vox Media’s unique in real life activations, such as its SXSW activation called The Deep End, while partnering with the public relations team to craft a unified message for earned media.I helped cultivate fresh and powerful data points and insights while leading the Corporate Insights team and translated them into go-to-market narratives in the form of campaigns, articles, sales presentations, videos, and advertising products/packages. And I conceived, wrote, and oversaw the video production for training, events, and brand awareness.

As Head of Brand Communication at Flipboard I was responsible for crafting and overseeing the organization's B2B positioning/narrative, brand messaging, materials, and marketing. I worked to lay a foundation of awareness and affinity for the Flipboard product and its best-in-class advertising solutions creating a welcoming reception for Flipboard's sales force. I then armed that team with powerful solutions, materials, videos, tools and innovative ad products enabling them to seal the deal and grow the business.

My responsibilities included conducting and coordinating business development for Tribal across North America and in conjunction with Tribal offices around the globe. Responsible for cultivating new contacts, helping develop agency culture, marketing and PR. Successfully led the Tribal team through several winning digital pitches including: Capital One, American Cancer Society, Royal Canin, and History Channel.

As the Director of New Business at Struck, I managed the new business pipeline for the entire agency, ensuring that all opportunities continue to progress through the pipeline. This included managing all sales functions from initial inquiry, lead qualification and management, to sales close as well as: vetting inbound opportunities, leading all pitch scenarios and continually working the agency’s overall network of contacts. I was also fortunate to part of the team that initially incubated and branded the social monitoring and analytics tool NUVI.

As Executive Producer of Interactive at Struck Creative I was responsible for being the primary internal and external point of contact for all of the company's digital projects. I was the main project manager and provided strategic oversight ensuring each of our projects met the clients' specifications and embodied award-winning potential.

I was invited to teach a short course on useful skills for entering the creative industry including: personal branding, résumé creation, interview skills, portfolio prep, presentation techniques, and public speaking.

As Assistant Marketing Manager at Frontline Educational Products I was responsible for writing and refining sales scripts, training new marketing employees, as well as writing and producing radio and television spots.

After serving as a teaching assistant for the Introduction to Film course at BYU, I was invited back to co-teach the lecture sessions after my graduation.