• Responsible for all revenue and product offering operations for a $5.5M ARR company, setting KPIs and strategic plans to achieve profitability, sales, retention, and adoption goals.• Created an additional $2m in ARR by introducing a new core offering of limited agency services for real estate agents.• Increased total sales team production by 27% by implementing effective lead qualification, SDR enablement, sales rep training programs, and reporting systems.• Managed and scaled partner and affiliate programs, representing 35% of total revenue.• Drove a 10% increase in sales through the design and execution of brand awareness strategies, utilizing speaking engagements, social media, podcasts, and cross-promotions.• Leveraged data to reduce customer acquisition costs by 50%, maintaining profitability goals in a down market.

• Scaled the company from $500k to $3.5m in ARR by implementing data-driven acquisition and lifecycle marketing strategies.• Managed a $600K annual lead generation budget and optimized channel performance across PPC, paid media, print, and SEO, increasing lead volume by 10x while maintaining a strong LTV:CAC ratio.• Built the sales, marketing, and service tech stack infrastructure, incorporating Infusionsoft, ActiveCampaign, Keap, Maropost, and Wordpress. • Created content for thought leadership and lead generation, including webinars, reports, blog posts, email outreach, case studies, landing pages, web page copy, sales decks, and more.

I helped small to medium companies and local businesses strategize and execute growth-oriented marketing plans. So many businesses in this range struggle with marketing. Some, especially on the smaller end, struggle to even put together the tech suite to implement essential lead generation and client nurturing strategies. Others find them selves trapped doing "marketing" that can't be tied to any discernible lift or ROI. And then there are those that just need to plug or improve a few gaps in otherwise solid funnels.I spent years in smaller, helping clients overcome these common bottlenecks and create scalable marketing systems that produced measurable real results.

• Developed and improved product documentation for NI VeriStand, test and measurement software for hardware-in-the-loop applications• Collaborated with engineering and product teams to improve the usability of documentation and products.

As a marketing manager, I was directly responsible for planning and creating marketing campaigns that directly resulted in leads or revenue. My duties included:• Plan, write, and execute marketing campaigns including product launches, automated lead nurture sequences, event based sales, content marketing, lead generation, and thought leadership.• Analyze campaign metrics for opportunities to improve performance.• Create and present yearly master marketing plan, including all marketing initiatives and projections.Major Achievements:• Increased conversion into a $1,200 annual subscription program by 30%. • Planned and executed a product launch that exceeded defined goals. The launch sold more than 250 seats to the conference, resulting in $50,000+ in revenue. Additionally, 10% of the audience converted into a $7,200 yearly coaching program, adding $180,000 to the revenue generated by the event.• Created a customer retention solution that saved $500,000+ in subscription revenue. • With the marketing team, planned and launched a holiday sales event that resulted in $250,000+ revenue. • Planned and implemented a content marketing calendar and strategy that resulted in 1,500+ leads monthly.

My responsibilities as a marketing coordinator included:• Assist in writing and executing email-marketing campaigns, including product launches, automated lead nurture sequences, event-based sales, monthly newsletters, and more.• Create lead generation content, including content-based reports, infographics, product samplings, and more.• Create and maintain the monthly marketing event and email calendar, ensuring optimal deliverability and customer response.• Build automated marketing campaigns using Infusionsoft & Zapier.