Kyle Sussman Email & Phone Number

Arlington Heights, Illinois, United States

Highland Park, Illinois, United States

• Support initiatives across the planning division, including plan design reviews,affordable housing, historic preservation, and zoning code management• Led several research projects for future ordinances on topics such as E-bikes, EVcharging stations, and mural regulations• Serve as liaison to a planning agency for a major retail street redesign project,coordinating stakeholder meetings and compiling data for existing conditions analysis• Performed comprehensive review of city zoning amendments passed in the last fiveyears, identifying and correcting twelve instances where zoning amendments were notproperly codified

Riverwoods, Il

• Led implementation of contactless card marketing campaigns, including email, paid media, and web content, targeting 15.1MM customers and realizing $800MM incremental sales YoY• Executed recurring billing marketing incentive email campaign strategy, resulting in $15MM incremental sales lift across 7.1MM customers• Managed development of technological functionality to enroll customers in payment deferral program, leading team of six technology resources across three-month project that assisted over 1MM customers

Riverwoods, Il

• Executed on 180 business-driven strategies to increase product and feature awareness and drive customer engagement, while performing risk-mitigation controls and enhancing channel value in support of two agile teams • Developed all consumer statement and fulfillment kit marketing messages that appeared on over 250MM statements and over 8MM fulfillment kits a year, including defining targeting and coordinating testing• Managed campaign timelines, driving critical activities through leadership of cross-functional teams of 10-15 members and identifying risks and solutions to ensure on-time delivery• Built automated control execution and performance reporting (including using Teradata and Tableau) to reduce manual work and deliver tailored campaign results to initiative owners• Led creation of multiple SharePoint sites to support collection of campaign business requirements and compliance related documentation

Riverwoods

• Developed messaging for digital and print lead generation and retention communications campaigns, including over 70 email campaigns, 25 direct mail campaigns, and an average of 18 social media posts a week • Directed design and layout of over a dozen web product pages, collaborating closely with graphic design and web development teams• Strategized on multi-channel promotional campaigns to help meet sales goals, helping increase sales an average of 10% QoQ ($600k)• Contributed to CRM campaigns in support of software subscription product line, creating content for campaigns targeting each stage of sales pipeline

Riverwoods, Il

• Oversee all promotional marketing campaigns from a quality control, risk management-perspective, ensuring that marketing campaigns are able to optimize their marketing effectiveness while following all internal risk-minimization procedures • Actively review all proofing stages of an average of ten weekly promotional campaigns, including emails, direct mailings, and e-commerce web pages, intended for current and prospective customers, to ensure content accuracy and legal compliance • Collaborate and meet with several marketing teams throughout duration of campaigns, ensuring content added during all campaign setup steps is accurate, from campaign grid stage to final proofing • Identify lean process opportunities across lines and implement efficiencies and provide reporting and mitigation on preventative issues detected • Train new business partners on the quality control team and the checks the QC team performs

Greater Chicago Area

• Collaborate with account management teams, ad operations teams, researchers, ad agencies, and publishers to coordinate research studies, provide client feasibility requests, and sample projections • Coordinate operations for digital research studies: tagging digital media, sample recruitment, QA, and monitoring project life-cycles• Team with account teams to understand consumer exposure history, along with identifying and mitigating project risks• Manage project status updates: actively monitor project progress and identify and resolve both technical, recruitment and methodical issues• Conduct and attend appropriate project meetings and track project milestones and goals• Working knowledge of ad operations and technical implementation and serving of online media- desktop, mobile and cross-media.

Hoffman Estates, Il

• Integrate the numerous activities that comprise creating compelling print marketing materials for Kmart’s 50 international locations, namely weekly circular advertisements, by coordinating the production process decisions and actions across Sears’ marketing, buying, and creative teams• Ensure all parties are up to date during twelve week production process in order to complete 3 weekly circulars, each averaging 18 product-filled pages in length • Protect Kmart branding standards by reviewing that all print materials reflect the most current Kmart marketing and legal copy and graphics policy • Maintain communication with multiple internal and external creative agencies to maximize material’s optimal visual marketing appeal to Kmart shoppers• Collaborate with several category buying teams to ensure product listings reflect each team’s promotional strategy

Greater Chicago Area

Greater Chicago Area

Master Of Urban Planning And Policy, City/Urban, Community And Regional Planning

Bachelor Of Arts (B.A.), Marketing

Activities and Societies: Marketing Mix, University Activities Board Marketing Committee, Hillel Jewish Business Association, Wharton.

Marketing

Activities and Societies: WIUX Radio- Sports Committee, Indiana University Student Foundation- Class Agent, IU Hillel- Business Leadership.

Education record