My primary responsibilities in this role were:1. Drive the consultancy group service delivery model serving Enterprise ($500mm+ ARR) clients2) Driving Net Retention Rate for Bloomreach enterprise clients (earning a best-in-industry score I'm happy to share privately)3) Elevating Bloomreach Professional Services via demonstrated thought leadershipThe primary GTM motion for these objectives was the design and rollout of a library of strategic deliverables for the newly formed Experience Strategy Group oriented around:A) Harnessing Bloomreach Commerce Data (powering 25% of eCommerce in the US & UK) to provide clients with meaningful insights into their performance relative to a benchmark groupB) Leveraging decades of eCommerce thought leadership above and beyond the platform to make scalable, strategic recommendations for businesses across verticals to drive incremental growthC) Mapping that incremental value back to the Bloomreach suite of products and features, providing clients with data-driven prioritization and strategic roadmapping exercises, driving feature adoption and net retention in the process. Key wins that I worked on included CVS, Neiman Marcus, Harley-Davidson, Belk, Reebok, Vans, Timberland, The North Face, Shutterfly, Home Shopping Network (HSN), Eddie Bauer, Annie Selke, Living Spaces, and Sonepar.Additional opportunities included training and enablement for Enterprise search & merchandising customers, the creation of net-new thought leadership content published across owned channels, and hosting a monthly Best Practices Webinar (see at: visit.bloomreach.com/2023-recordings-discovery-best-practices).I am proud to have helped elevate Bloomreach's core offerings via Professional Services, helping position Bloomreach as a true strategic partner vs. another product vendor.I am fortunate to have worked with such brilliant people on such a worthy cause- to drive magical experiences for customers and measurable results for businesses.

I have recently joined Bloomreach, the world’s leading commerce experience platform, as their Lead Experience StrategistIn this new, exciting chapter, I am charged with helping to lead the e-Commerce consultation practice as we help brands stand out in today’s crowded marketplace using Bloomreach’s best-in-class solutions to deliver customer experiences so personalized, they feel like magic. Bloomreach offers a suite of products that drive true personalization and digital commerce growth, including: - Discovery, offering AI-driven search and merchandising; - Content, offering a headless CMS; and - Engagement, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.

I had the privilege to lead the direction and development of our strategic offerings to propel Aisle Rocket to new heights. Day in and day out, I partnered with senior creative leadership to innovate the way Aisle Rocket builds living, breathing ecosystems for forward-looking Fortune 500 clients.As the Vice President of Strategy for Aisle Rocket, my directive was to lead my team's mission of weaving science into the art of marketing. My team of rocket scientists leveraged quantitative and qualitative analyses to create data-driven, consumer-centric strategies that help brands tame the complexities of the marketplace. As shoppers, owners, habits, technologies, and indeed, the world itself changes, my team lived at the forefront of our agency's quest to map the path to purchase, one micro-moment and transaction at a time. We were not the mass media advertisers of yesteryear. We were pioneers of the final frontier and the last real medium left: the shopper's brain.I'm very proud of the department and four strategy verticals that I built with my amazing team.

Aisle Rocket is a privately-held marketing consulting company (250+ employees). I'm the first hire on a brand-new strategy team, which will grow with the digital business that ARS started building more than 10 years ago. I have been brought on to help lead growth efforts by the JennAir premium appliance family from Whirlpool Corporation. In addition, as a digital strategy subject expert in the agency, I have the privilege of collaborating with amazing, talented people- from copywriters to art directors, and from account directors to developers. With superb, industry-impacting leadership, Aisle Rocket has a well-defined vision and strategic direction. We have a well-articulated mission, a focused market niche and a proven set of competitive value propositions. I am incredibly excited to be a part of Aisle Rocket and our clients' success for the years to come.

Relobase makes military relocation less stressful by connecting service members and their families to base & city intel, relocation tools, and each other.Currently contracted to devise and implement nationwide inbound marketing strategy.

Creator of therapyBOSS, home healthcare platform. Hired to lead the development of nationwide brand positioning and marketing strategy.- Developed, and implemented marketing, communications, and user engagement strategy led 9 consecutive quarters of growth- Produced annual strategic marketing plan, led over 250% revenue growth from Feb. 2014 to April 2016- Successfully rebranded company identity and designed company website: www.pragmaIT.com, led 250+% organic lead increase- Established and maintained lead funnel, lead nurturing tactics, closed-loop reporting, increased lead-to-sale conversion 29%- Directed 90 sec. explainer video and 12 customer testimonial videos optimized for SEO, with 90-day ROI of 559%

Responsible for all brand marketing, digital marketing, social marketing, and inbound marketing. Oversaw a successful re-branding effort and provided tangible strategic insights to owners. Mutually agreed to leave company after moving to Chicago.

• Orchestrated “Don’t Settle, Get Educated” campaign featuring parody of Napoleon Dynamite. Campaign included TV and radio spots, bus advertisements, social media promotion “See it, Snap it, Share it” . YouTube video hit 1,600 views in 17 days• Orchestrated “FAFSA Frenzy”, an iPad2 giveaway for local, college-bound high school seniors. Driven on social media and text marketing, the event was covered by KXLY. Interface saw a 40% increase in FAFSA’s submitted than in 2011• 5 Years: Coordinating digital and print campaigns, managing Search Engine Optimization efforts and overall inbound marketing strategies• 5 years – E-mail Marketing, Text MarketingSocial Media Marketing