Integrated digital communications role, leading impactful paid digital campaigns that significantly strengthened GSK’s reputation for innovation and Ahead Together purpose with priority audiences.• Crafting campaign content in collaboration with internal stakeholders and key agency partners. Bringing together diverse perspectives, insight and data to deliver purpose driven content that resonates deeply with our priority audiences, driving awareness and favourability.• Led or influenced cross-functional teams to ensure paid campaigns aligned with strategic priorities and delivered on GSK's ambitions with speed and agility. • Devised paid media plans that developed company news flow, key moments and company purpose into an amplified drumbeat of always on social media, thought leader and video content. • Delivered large, multifaceted engagement projects, including live events like London Tech Week or key community programmes.• Managing significant media budgets and aligning campaign spend with strategic priorities. • Built strong relationships and trust across a wide group of influential leaders, partners and stakeholders, enhancing brand credibility and purpose-driven initiatives.

GSK Corporate brand management, within Communications and Government Affairs, Global Brand Team. • Lead on a digital campaign to enhance GSK corporate reputation externally with UK public. • Responsible for campaign strategy, implementation, optimisation and measurement, managing key agency partners.• Content focused digital campaign, adapting corporate narrative messages and using key proof points to suit digital media.• Delivered through integrated digital channels including social, search and video platforms, supported by digital content hub and media partnerships.

Senior integrated communications role, owning the organisational vision for social and content engagement, defining strategy and developing brand stories.• Devised the Virgin Atlantic social strategy, combining digital communications, paid media and social customer engagement to achieve ROI in revenue, brand awareness and advocacy. • Delivered highly successful communications through social, influencer and integrated marketing channels, promoting major brand stories including ATL campaigns, route launches and 787 entry. • Planned and built the framework for an Advocacy program, developing guidelines and plans through extensive consultation, agency and senior level stakeholder management. • Leadership of the Virgin Atlantic social response including crisis and social service, guiding our community management practices, recruiting and training a 24/7 Social Service team.

Strategic marketing role, responsible for establishing and building social media engagement:• Realised the ‘hub and spoke’ structure of social management within the organisation, successfully coordinating stakeholders across divisions to deliver engaging social activity that supports business goals, builds brand reputation and mitigates negative coverage.• Key manager of major brand campaigns, responsible for digital architecture, social integration and content creation, driving over 4M TVC views, 30k social mentions and 200k content sessions. • Created the Virgin Atlantic content marketing strategy and lead regular content forums, assembling content contributors across the business. I curate our most engaging content stories and ensure they are promoted on our blog and social channels. • Ensuring the continued evolution of our social and content strategy through collaborating globally across PR, eCRM, Web, Customer Service, Internal Communications and Marketing teams, supported by strong relationships with key agency partners. • Recognised for my success and enthusiasm as the Virgin Atlantic Office Hero of 2011.

Senior Marketing role for a bar and accommodation company with 3 London properties, leading two team members:• Lead the development of the new BestPlaceInns.com website launching 6th August. • Compiled marketing plan and social media strategy to drive direct bookings for accommodation business. • Introducing new group branding and logo types across all marketing communications, unifying brand identity.

Marketing contract role for a youth oriented travel company, leading one team member. Responsible for all Marketing Communications, with a major online focus and managing Web, PR and Creative Agencies.

Contract marketing supervisory role with wide breadth of responsibility for delivering an existing marketing communication plan and business strategy, including creative design, in-house publishing, web design, PR, and copywriting. Designed a comprehensive marketing plan for the future development and promotion of the Work New Zealand brand internationally.

Internal Communications role in the Business Excellence department across 10 hotels. Conceived, implemented and ran 10 Business Excellence Teams – unit based consultative groups designed to communicate our new brand and company vision to all employees. My strategy included presentations and workshops with our Business Excellence Groups, an e-zine and an online collaborative workspace. Other responsibilities included Brand Standards, Innovation, Product Benchmarking and Customer Satisfaction.

Marketing, promotions and administration for four student travel products, writing and executing marketing and promotional plans.Online advertising and website copy writing. Led Guerilla Campaigns including flyers, posters, sidewalk stickers and university campus reps.