Global Manager, Digital Solutions & Ecommerce
Port Washington, New York, Us
+ Technical lead for Marketo and related tools.+ Led functional implementation around GDPR compliance.+ Developed global lead scoring model, tied to funnel stage, that fuels engagement funnel dashboard.+ Drove implementation and optimization of global lead routing through Marketo.+ Managed ecommerce retargeting strategy and execution for shop.pall.com.+ Managed ecommerce enablement within 3rd party channels like Amazon.com.+ Identified and implemented marketing technology and infrastructure to support the digital strategy.+ Managed marketing database compliance and maintenance.Marketing stack: Adobe CMS, Adobe Assets, Vimeo, SAP C4C, Marketo, Qlikview, Google Analytics, Akkroo, ON24, Briteverify, Brightedge, Zoho Project, Zoho SalesIQ