Kyle Varley Email & Phone Number

Toronto, On, Ca

Etobicoke, Ontario, Canada

• Direct and co-ordinate the product service delivery and ensure that my team delivers exceptional customer experiences in a safe manner. • Implement and execute public programs sales. • Negotiate 3rd Party contracts. • Manage sports complex surface flow to drive revenue growth.• Development & execution of the sports facility marketing plan.• Maximize, monitor, and report on surface utilization.• Identify, grow, and retain new and existing customers and opportunities for the sports complex.• Manage the hiring of staff, interviewing candidates, and improving processes.• Be the onsite resource for customers, employees, tenants, and vendors. Responsible for smooth communication and service standards between all areas.• Run monthly on-site visits and annual fire and ammonia safety drills.• Help prepare and negotiate contracts and lease agreements with tenants and external stakeholders.• Assist the food and beverage department during peak hours or when required.• Assist and advise the General Manager on how to best improve the facility and hit our yearly KPI’s. • Responsible for ensuring the professional opening and closing of the facility, successful execution of events, coaching staff, emergency procedures, and first aid. • Develop and implement standard operating procedures for staff.• Be visible and accessible throughout the building, to all employees and user groups.

Developed and implemented comprehensive sponsorship projects, with detailed plans and recommendations to build brand equity and awareness and help grow Beanfield's reach across the market.Strategized and developed the annual marketing plan.Led and managed the Beanfield events team. This included event coordinator training, ensuring effective teamwork while encouraging high standards of work quality, activation design, key messaging and scheduling. Supervised the creation of all hard copy, digital and online material content for internal and external communications. Managed all company social media accounts and utilized Hootsuite to plan and track external communications. Responsible for providing input into, and administering the allocation of assigned budget, while ensuring that expenditures are maintained within budget limitations. Developed an analytics tracking system to collect, analyze and report on engagement trends to establish a strategic approach to reach target consumer demographics. Attended and engaged in weekly meetings with the senior management team to assess and provide advice on strategic objectives, and strategic communications. Managed contracts between Beanfield, and various media companies for promotional opportunities, media rights and customer subscriptions.

Toronto On, Vancouver Bc , Montreal Qc, Quebec City Qc

Managed all Lemon Lemon, Bubly Sparkling Water and Lays marketing activations and sampling programs for PepsiCo across Canada.Led the team’s strategic communications and public engagement processes to identify key performance indicators in order to assess short and long term goals. Assist in the development, execution and administration of sponsorship programs.Planned and coordinated various large events for PepsiCo across Canada, while maintaining assigned budget restrictions and implementing brand strategy. Acted as a lead on presentations when coordinating with PepsiCo on various event marketing goals and event summaries. Managed, hired and trained all brand ambassadors and team leads, coordinated staff schedules, monitored staff performance, and recommended disciplinary action when necessary. Advised on various innovative strategies to PepsiCo when supervising new and emerging products and events to deliver the optimum return on investment. Prepared client reports, tracked and analyzed metrics to provide advice to senior management on strategic approaches to reach target consumer demographics.

Toronto, Canada Area

Managed day-to-day operations for the Rogers Communications account team, inclusive of strategy meetings, scheduling, and coordinating with Maple Leafs Sports and Entertainment for “Game Day” operations. Supervised the recruitment, training and scheduling of brand ambassadors for Rogers activations. Coordinated employee development and performance evaluations.Responsible for administering the assigned budget, while ensuring that expenditures are maintained within budget limitations.Strategized and implemented initiatives to drive brand preference and improve brand image throughout Canada.

Toronto, Canada Area

Executed marketing campaigns and experiential activations for Rogers Communications, Molson Coors and PepsiCo account teams.Managed teams of up to 15 Brand Ambassadors for various events. Supervised and coordinated the construction and tear down of engagement activations at various events throughout Canada. Delivered exemplary customer service to all activation participants during events. Prepared and delivered detailed data, metrics engagement and sampling reports to senior management.

Advanced Diploma, Sport Management

Bachelor'S Degree, Environmental Science