Kyle Watson, Mba Ee Email and Phone Number
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As Vice President of Sales and Marketing at Entrinsik, Inc., I have led the development and implementation of comprehensive sales and marketing plans resulting in an impressive revenue increase of 268%. I oversaw the creation and go-to-market strategy for a new vertical with a total addressable market of $45 million.I have extensive experience in developing and executing vision and strategies for new business verticals, utilizing content personalization to target specific accounts and personas, and implementing automated marketing programs to increase digital conversions. Additionally, I have led successful new product releases, increasing per-customer revenue while reducing terminations. I am data-driven, having created a sales flow model that forecasts future revenue based on sales stage advancement rates.Prior to my current role, as Director of Marketing and Business Development at Entrinsik, I developed and executed a go-to-market strategy that became the benchmark for future marketing and sales opportunities. I led successful new product releases from pre-development to market launch, resulting in significant increases in pipeline and revenue.Before joining Entrinsik, I worked at Phononic as a Senior Sales Operations Manager, providing key sales analysis and strategic support. I partnered with marketing to develop lead generation programs, planned and coordinated sales meetings, and trained and mentored sales teams. I also utilized Salesforce to manage and project product life cycle based on sales history, demand forecast, and market trends.Overall, I am an accomplished sales and marketing executive with extensive experience developing and executing successful go-to-market strategies, implementing effective lead generation programs, and leading cross-functional teams to meet sales needs.
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Vice President Of Sales And MarketingEntrinsik, Inc. Jan 2022 - PresentRaleigh, Nc - North Carolina, UsCreated and implemented sales and marketing plans and procedures resulting in a revenue increase of 268%. Oversaw the creation and go-to-market strategy for the new vertical with a total addressable market of $45 million.• Vision and Strategy – Developed and executed a comprehensive vision and strategies for new business verticals in healthcare and insurance. • Content Personalization – Led the personalization of messaging to target accounts and personas to address target specific business issues. • Account Based Marketing – Implemented automated marketing program resulting in a 107% increase in digital conversions.• Service Go-to-Market – Led new product release for a service subscription, increasing per customer revenue by 13% while reducing terminations by 8%.• Data Driven Decisions – Created a sales flow model which forecasted future revenue based on sales stage advancement rate.
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Director Of Marketing And Business DevelopmentEntrinsik, Inc. Jan 2020 - Jan 2022Raleigh, Nc - North Carolina, UsDeveloped and executed a go-to-market strategy that became the benchmark for future marketing and sales opportunities by working closely with multiple internal departments (finance, engineering, and operations) and stakeholders to deliver fast-track revenue growth. Found creative solutions to potential risks while maintaining persistence when met with adversity.• Sales Process – Redesigned and retrained sales team to reinforce value throughout all sales interactions. • Demand Generation – Responsible for the strategy, technology, and partnerships to execute demand generation.• Marketing Automation – Implemented automated marketing program resulting in a 107% increase in digital conversions.• Product Go-to-Market – Led new product release from pre-development to a successful market launch. Resulting in an 82% increase in pipeline within the first 6 months post launch of a critical market.• Performance Measurement – Developed sales and marketing KPIs to provide better revenue visualization and forecasting.
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Sr. Sales Operations ManagerPhononic Jun 2017 - Jan 2020Durham, Nc, UsProvided key sales analysis & strategic support while collaborating closely with the Vice President and General Manager to design sales strategies, plans and forecasts by providing thorough analysis, information, insight and advice.• Lead Generation – Partnered with marketing to develop lead generation programs to capitalize on underpenetrated territories• Training and Development –Planned and coordinated the annual sales meeting and new employee onboarding program. • Sales Forecasting – Utilized Salesforce to manage and project product life cycle based on sales history, demand forecast and market trends.• PO Acceleration – Responsible for monitoring operations and mentoring a team of 4 account executives on their sales activities and pipeline.• Cross Functional Leader – Lead a team from Operations, Planning, Customer Care, Marketing, Engineering, and Service to quickly meet sales needs. -
Product ManagerPhononic May 2016 - Jun 2017Durham, Nc, UsHired to lead definition, commercialization and go to market strategy for Evolve Medical Refrigerators. • Product Requirements – Led market research to define user personas, identify unmet needs and develop use cases to establish product requirements, product positioning and product messaging. • New Product Development – Implemented a new product management process utilizing MRDs and PRDs to track new products from ideation to product launch. • Marketing Strategy – Collaborated with sales staff to support the sales cycle and customer acceptance with product white papers, case studies and marketing campaigns. • Commercialization – Lead project management in product development, testing and validation, risk assessment, and optimize production efficiency of multiple product lines.• Sales Enablement – Establish and present training materials for sales and account management teams
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Aduro Product ManagerProtochips Nov 2013 - May 2016Morrisville, Nc, Us53.5% - Aduro revenue gain in 2014• Product Requirements – Developed comprehensive voice of customer to understand their needs and requirements from the product. Transformed the voice of the customer into product requirement and market requirement documents to create the plan for product launch. • Lead Generation –Designed and launched a marketing campaign to highlight new capabilities and upgrade opportunities that focused on content creation and customer engagement.• Product to Market - Created and executed on aggressive go to market strategy to meet customer funding cycle including project management, beta program, and launch checklist.• Sales Effectiveness – Implemented behavioral economics strategies to create a comprehensive messaging plan that focused on rational and emotional differentiation. • Cross Functional Management – Lead a team from Operations, Marketing, Engineering, Sales and Service to set product strategy, product roadmap and to react quickly to an evolving market. -
Marketing ManagerProtochips Jan 2012 - May 2016Morrisville, Nc, Us130.7% - Web traffic increase from Q1 2013 to 2015380% - Web lead increase from Q1 2013 to 2015• Online Presence –Designed and launched new website in July ’13 to develop source of online leads. Redesigned UX and optimized visitor path to guide users to newly created call to actions. • Digital Exposure - Created and executed on all social media campaigns (LinkedIn, Twitter, Facebook, Google+). Grew social reach by over 200%. • Marketing Strategy - Implemented an inbound, content-driven marketing strategy to better engage with prospects during the research stage of their buyer’s journey through Protochips’s website, YouTube and webinars. • SEO and SEA – Developed a comprehensive plan to improve organic and paid search results including new website heath metrics and an action plan for continued monitoring and improvement. Brand Identity and Development• Responsible for Messaging - Translated product and service capabilities of complex technical equipment product into customer context in brochures, website, and sales collaterals. New content developed based on key target audiences and customer personas of those who influence the buying decision. Explained technical information in audience-appropriate language via strong writing skills to reach audiences.• Team Management - Manage marketing specialists responsible for executing lead generation campaigns, social media campaigns, content development, SEM campaigns and various other initiatives in support of the marketing department.• Marketing Management – Develop annual marketing plan and budget aligned to overall business objectives and corporate strategy, which includes an integrated marketing mix to drive revenue, strengthen brand awareness and define approach to market segmentation and product differentiation.
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Marketing SpecialistProtochips Feb 2011 - Dec 2011Morrisville, Nc, Us• Marketing Communication - Design, initiate and execute lead generation programs encompassing of direct and indirect marketing channels to influence within niche markets• Market Research – Conduct market segment research to determine new market entry strategies, opportunities for new market penetration and revenue growth• Content Creation - Organize and assist with content development including newsletter, press releases, website content, product collateral, sales presentations, customer case studies and webinars to continuously improve Protochips’s communication and content marketing strategy
Kyle Watson, Mba Ee Skills
Kyle Watson, Mba Ee Education Details
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North Carolina State UniversityManagement; Business Administration -
North Carolina StateElectrical Engineering 2006; Hardware Design
Frequently Asked Questions about Kyle Watson, Mba Ee
What company does Kyle Watson, Mba Ee work for?
Kyle Watson, Mba Ee works for Entrinsik, Inc.
What is Kyle Watson, Mba Ee's role at the current company?
Kyle Watson, Mba Ee's current role is Vice President of Sales and Marketing at Entrinsik, Inc..
What is Kyle Watson, Mba Ee's email address?
Kyle Watson, Mba Ee's email address is tk****@****ail.com
What is Kyle Watson, Mba Ee's direct phone number?
Kyle Watson, Mba Ee's direct phone number is (919)-678*****
What schools did Kyle Watson, Mba Ee attend?
Kyle Watson, Mba Ee attended North Carolina State University, North Carolina State.
What skills is Kyle Watson, Mba Ee known for?
Kyle Watson, Mba Ee has skills like Product Management, Google Analytics, Marketing Management, Leadership, Seo, Brand Equity, Strategy, Online Marketing, Marketing Communications, Marketing, Analytics, Email Marketing.
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