Kyle Conway

Kyle Conway Email and Phone Number

Director, Strategy, Analytics and Forecasting, Plasma Derived Therapies @ Takeda
Cambridge, MA, US
Kyle Conway's Location
Cambridge, Massachusetts, United States, United States
Kyle Conway's Contact Details
About Kyle Conway

Takeda Pharmaceuticals, Strategy, Strategic Insights, Analytics and ForecastingJohnson & Johnson Vision Strategic Insights and Analytics for the US and EMEAJohnson & Johnson Baby Care, Global Strategic Insights and AnalyticsCampbell Soup Company, Consumer and Customer InsightsProcter & Gamble, Consumer Market KnowledgeUS Air ForceVast breadth and depth of global experience spanning qualitative, quantitative and advanced analytical analysis in the consumer goods, medical devices, and pharmaceutical sectors. Adroit in strategic consulting and influencing cross-functionally at all levels of highly matrixed organizations. Expert in integrating, synthesizing and translating data and insights into actionable business strategies. Accomplished in leading high-performance teams to look beyond identifying the “what?” and the “so what?” to the “now what?” and the “what next?!” Areas of expertise include: Brand Positioning | Business Data Analysis | Forecasting | Communications Testing | Controlled Store/Matched Market Testing | Equity Tracking | Ideation and Innovation | Marketing Mix Modeling | Market Structure | Need States Identification | Neuromarketing | Panel and Claims Analysis | Path to Purchase | Price Elasticity Modeling | Product Testing | Segmentation | Semiotics | Strategy | Team Leadership and Talent Development | Workshop Facilitation, including Agile/Design Thinking Sprints

Kyle Conway's Current Company Details
Takeda

Takeda

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Director, Strategy, Analytics and Forecasting, Plasma Derived Therapies
Cambridge, MA, US
Website:
takeda.com
Employees:
36992
Kyle Conway Work Experience Details
  • Takeda
    Director, Strategy, Analytics And Forecasting, Plasma Derived Therapies
    Takeda
    Cambridge, Ma, Us
  • Takeda
    Director, Strategy, Analytics And Forecasting Us Plasma Derived Therapies
    Takeda Jan 2023 - Present
    Tokyo, Jp
  • Takeda
    Director, Insights And Analytics, Immune Deficiency Franchise, Plasma Derived Therapies
    Takeda Nov 2020 - Jan 2023
    Tokyo, Jp
  • Johnson & Johnson Vision
    Director, Strategic Insights And Analytics, Us, Europe, Middle East And Africa
    Johnson & Johnson Vision Jul 2016 - Nov 2020
    Jacksonville, Fl, Us
    Global leader managing insight and analytics research for the largest markets in J&J’s contact lens business. Led six-member high-performance team on two continents providing strategic guidance and analysis leveraging neuroscience, data science, machine learning and agile research approaches to develop, evaluate and optimize new product development, business innovation, and marketing initiatives.
  • Johnson & Johnson Consumer
    Associate Director, Global Strategic Insights
    Johnson & Johnson Consumer 2014 - 2016
    New Brunswick, Nj, Us
    Led global innovation, strategy development and equity building projects for one of the largest and most global businesses in the J&J consumer portfolio. Provided strategic solutions-based counsel for senior leadership and key stakeholders across the global franchise. Shaped key strategic initiatives and pipeline priorities to drive Johnson's Global Baby business and brand equity with a focus on core and premium business strategies.
  • Campbell Soup Company
    Group Manager, Soup And Simple Meals
    Campbell Soup Company 2012 - 2013
    Camden, Nj, Us
    Responsible for all aspects of consumer insights for US soup and simple meals portfolio. Responsible for the training, development and performance management of four direct reports. Member of Consumer and Customer Insights Department leadership team and Soup cross-functional leadership team providing consumer-based strategic guidance and operational assessments of marketplace performance. • Oversaw soup market structure assessment combined with an in-depth mapping of need states. Identified opportunity areas and set strategic imperatives for largest businesses in Campbell’s.• Managed strategic target identification, creative brief inputs, and advertising development and validation across all US soup and sauce brands. Supervised comprehensive equity and advertising tracking program.
  • Campbell Soup Company
    Senior Manager, Mainstream Soup
    Campbell Soup Company 2010 - 2012
    Camden, Nj, Us
    Led and directed all aspects of consumer insights and business analysis for largest brands in Campbell's portfolio. Led the execution and synthesis of insights from primary and secondary research and translated into competitively advantaged, actionable implications. Managed two direct reports.• Established the first psychographic consumer segmentation adopted across all business units in Campbell’s USA. Integrated segmentation into brand positionings, new product initiatives and all major consumer research studies.• Executed domain mapping of lunch and dinner meals and identified associated need states, providing comprehensive understanding of competitive choice sets. Created a demand landscape with monetized opportunity areas which set the foundation for future strategy and innovation initiatives.
  • Campbell Soup Company
    Senior Manager, Analytic Insights
    Campbell Soup Company 2007 - 2010
    Camden, Nj, Us
    Responsible for advanced analytic analyses for US soup division, including execution of marketing mix modelling, price elasticity modelling, matched-market/store testing and in-depth purchase panel assessments. Managed team of three direct reports and vendor client service team of three.• Spearheaded adoption and deployment of experimental on-demand marketing mix modeling system as well as the development of price elasticity simulation tools; executed internal testing and validation; drove continuous enhancements and accuracy improvements.• Authored and presented quarterly business performance assessments to senior executives. Provided analytical input and assessments for corporate scorecards, Board of Directors updates and industry analyst meetings.
  • Campbell Soup Company
    Manager, Shopper Insights
    Campbell Soup Company 2005 - 2007
    Camden, Nj, Us
    As the first to fill a newly created position, helped build shopper insights capability by developing new tools and training broader sales and category management organization. Leveraged existing knowledge estate and executed new shopper research to develop retail-focused shopper understanding.
  • Campbell Soup Company
    Manager, Beverage Analytics
    Campbell Soup Company 2004 - 2005
    Camden, Nj, Us
    Oversaw all advanced analytics for Campbell's Beverage division including marketing mix analyses, price elasticity modelling and in-depth purchase panel assessments. Provided analytic insights for marketing plans. Managed seamless transition of syndicated services from Nielsen to IRI for world headquarters.
  • Campbell Soup Company
    Manager, Sauces And Prepared Foods
    Campbell Soup Company 2001 - 2004
    Camden, Nj, Us
    Managed all phases of custom research for Prego pasta sauce, Franco gravy, Swanson poultry, and Campbell's pork and beans.
  • Procter & Gamble
    Associate Manager, Consumer Market Knowledge
    Procter & Gamble 1999 - 2001
    Cincinnati, Ohio, Us
    Key member of Pringles business team responsible for leveraging consumer understanding into the formulation and execution of business strategy. Managed all market research conducted in North America for the Pringles brand, incorporating traditional and experimental approaches to brand equity measurement, volume forecasting, concept development, in-market learning and product, package and copy testing.
  • United States Air Force
    Officer
    United States Air Force 1990 - 1999
    Randolph Afb, Tx, Us
    Key Assignments:The PentagonTurkeyGermany

Kyle Conway Skills

Customer Insight Marketing Research Segmentation Analytics Consumer Behaviour Market Research Consumer Insight Shopper Marketing Consumer Products Iri Positioning Cross Functional Team Leadership Nielsen Quantitative Research Marketing Mix Modeling Brand Equity Advertising Research Competitive Analysis Competitive Intelligence Business Strategy Business Analysis Qualitative Research Shopper Insights Fmcg Strategy Market Structure Consumer Marketing Pricing Needs Analysis New Business Development Brand Awareness Branding And Identity Brand Architecture Product Innovation

Kyle Conway Education Details

  • Harvard Kennedy School
    Harvard Kennedy School
    International Relations And National Security Studies
  • United States Air Force Academy
    United States Air Force Academy
    International Affairs And National Security

Frequently Asked Questions about Kyle Conway

What company does Kyle Conway work for?

Kyle Conway works for Takeda

What is Kyle Conway's role at the current company?

Kyle Conway's current role is Director, Strategy, Analytics and Forecasting, Plasma Derived Therapies.

What is Kyle Conway's email address?

Kyle Conway's email address is ky****@****oup.com

What schools did Kyle Conway attend?

Kyle Conway attended Harvard Kennedy School, United States Air Force Academy.

What skills is Kyle Conway known for?

Kyle Conway has skills like Customer Insight, Marketing Research, Segmentation, Analytics, Consumer Behaviour, Market Research, Consumer Insight, Shopper Marketing, Consumer Products, Iri, Positioning, Cross Functional Team Leadership.

Who are Kyle Conway's colleagues?

Kyle Conway's colleagues are Thomas Berte, 伊藤暢光, Felipe Martignon, 山下武田, Dmitrii Bazurin, Carolina Klarström, Penny Fleck.

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