Kyle Conway Email & Phone Number

Chapel Hill, Nc, Us

Cambridge, Ma, Us

Tokyo, Jp

Tokyo, Jp

Jacksonville, Fl, Us

Global leader managing insight and analytics research for the largest markets in J&J’s contact lens business. Led six-member high-performance team on two continents providing strategic guidance and analysis leveraging neuroscience, data science, machine learning and agile research approaches to develop, evaluate and optimize new product development, business innovation, and marketing initiatives.

New Brunswick, Nj, Us

Led global innovation, strategy development and equity building projects for one of the largest and most global businesses in the J&J consumer portfolio. Provided strategic solutions-based counsel for senior leadership and key stakeholders across the global franchise. Shaped key strategic initiatives and pipeline priorities to drive Johnson's Global Baby business and brand equity with a focus on core and premium business strategies.

Camden, Nj, Us

Responsible for all aspects of consumer insights for US soup and simple meals portfolio. Responsible for the training, development and performance management of four direct reports. Member of Consumer and Customer Insights Department leadership team and Soup cross-functional leadership team providing consumer-based strategic guidance and operational assessments of marketplace performance. • Oversaw soup market structure assessment combined with an in-depth mapping of need states. Identified opportunity areas and set strategic imperatives for largest businesses in Campbell’s.• Managed strategic target identification, creative brief inputs, and advertising development and validation across all US soup and sauce brands. Supervised comprehensive equity and advertising tracking program.

Camden, Nj, Us

Led and directed all aspects of consumer insights and business analysis for largest brands in Campbell's portfolio. Led the execution and synthesis of insights from primary and secondary research and translated into competitively advantaged, actionable implications. Managed two direct reports.• Established the first psychographic consumer segmentation adopted across all business units in Campbell’s USA. Integrated segmentation into brand positionings, new product initiatives and all major consumer research studies.• Executed domain mapping of lunch and dinner meals and identified associated need states, providing comprehensive understanding of competitive choice sets. Created a demand landscape with monetized opportunity areas which set the foundation for future strategy and innovation initiatives.

Camden, Nj, Us

Responsible for advanced analytic analyses for US soup division, including execution of marketing mix modelling, price elasticity modelling, matched-market/store testing and in-depth purchase panel assessments. Managed team of three direct reports and vendor client service team of three.• Spearheaded adoption and deployment of experimental on-demand marketing mix modeling system as well as the development of price elasticity simulation tools; executed internal testing and validation; drove continuous enhancements and accuracy improvements.• Authored and presented quarterly business performance assessments to senior executives. Provided analytical input and assessments for corporate scorecards, Board of Directors updates and industry analyst meetings.

Camden, Nj, Us

As the first to fill a newly created position, helped build shopper insights capability by developing new tools and training broader sales and category management organization. Leveraged existing knowledge estate and executed new shopper research to develop retail-focused shopper understanding.

Camden, Nj, Us

Oversaw all advanced analytics for Campbell's Beverage division including marketing mix analyses, price elasticity modelling and in-depth purchase panel assessments. Provided analytic insights for marketing plans. Managed seamless transition of syndicated services from Nielsen to IRI for world headquarters.

Camden, Nj, Us

Managed all phases of custom research for Prego pasta sauce, Franco gravy, Swanson poultry, and Campbell's pork and beans.

Cincinnati, Ohio, Us

Key member of Pringles business team responsible for leveraging consumer understanding into the formulation and execution of business strategy. Managed all market research conducted in North America for the Pringles brand, incorporating traditional and experimental approaches to brand equity measurement, volume forecasting, concept development, in-market learning and product, package and copy testing.

Randolph Afb, Tx, Us

Key Assignments:The PentagonTurkeyGermany

Mpp, International Relations And National Security Studies

Bs, International Affairs And National Security