Director, Content Strategy And Acquisitions
CurrentIn my role, I source and negotiate multi-layered content licensing agreements while managing the financial strategy and overall budget for acquired content across multiple verticals. I analyze performance metrics to identify opportunities for business growth and build relationships with key distributors, filmmakers, and studios. I develop and implement program and marketing strategies for traditional linear cable, FAST, SVOD, and other OTT platforms. Additionally, I oversee content delivery and rights/contract management operations to ensure smooth and effective content integration. I also oversee the network’s awards submission strategy.Key Achievements-Negotiated deals for hundreds of titles across multiple platforms and territories, achieving significant success in content acquisition.-Developed and implemented strategies that secured numerous award nominations and wins for the network, including prestigious Peabody and Daytime Emmy Awards.-Acquired high-quality content for the network's FAST channels, leading to over 2 billion minutes watched collectively and a +30% increase over the previous year.-Led the acquisition of several U.S. premieres of international series, with multiple shows ranking in the network's top 10.-Devised a zero-cost strategy to expand the linear series inventory using short-form content and created a rights tracking database for over 1,500 hours of content.