Kyle Hittner (She/Her) Email & Phone Number

San Francisco, California, United States

- Own and manage the holistic Marketing and Branding strategy across all channels, driving awareness, acquisition, retention and advocates- Created and retain marketing and advertising budget, creatively finding ways to acquire and retain new customers with little resources- Lead ideation and execution of integrated email strategy, driving over 50% of revenue for the business weekly- Manage SEO, content, and social strategies, all intended to engage and educate customers- Build rapport with other leaders in the business to align on projects, creating synergy and mutual support throughout teams- Lead company-wide branding workshops to establish brand guidelines and key messaging, including mission, vision, core values, audience archetypes, color palettes, font types, design elements and more- Mentor, coach, train, and develop the Marketing team. Provide prompt, honest, and clear feedback when necessary.

San Francisco Bay Area

- Managed all aspects of a range of projects, including culture campaigns, media campaigns, content sprints, video production, digital strategy, brand strategy, design, website design- Developed and maintained project plans, including documentation of project scope, objectives, deliverables, key milestones, timelines, schedules, internal and external resources, project dashboards, etc- Acted as Creative Director, ensuring high-quality standards for all assigned deliverables and make recommendations to the team for improvements in the creative design concepts, tools, processes, and/or assigned tasks- Participated in cross-functional teams to develop and/or adapt processes, policies, and workflows to improve efficiency, accuracy, speed, quality, etc- Aided profitability efforts by owning and maintaining detailed project budgets, focusing on the efficient, accurate and timely completion of the assigned creative design activities

San Francisco Bay Area

Henderson, Ky

While my roles and responsibilities at Field & Main are many, every effort has been in support of a singular purpose — to humanize the banking experience. I have been a change agent for the entire organization, working to reimagine the banking experience from the inside out by revitalizing our culture and ensuring our brand fully supports that vision. That work has resulted in a total transformation of our culture and a positive impact on our brand image perception, all made possible through the following accomplishments: • Overseeing all branding, marketing, creative storytelling, including demand generation marketing strategy designed to engage, attract, and convert loyal customers• Overseeing company community giving and brand activation• Devising and implementing our customer experience model and company culture standards• Executing our customer service strategy, which has maintained excellent NPS and CSAT scores• Overseeing community engagement and corporate giving • Collaborating with digital, finance, and IT to measure the efficacy of strategies, and communicate results across all levels of the company• Leading design and execution of a new website project, now the company’s greatest sales tool• Managing our Retail (service) Department and the Field & Main Customer Experience• Launching a deposit growth initiative which included both digital and direct mail that contributed to funding the organization's asset growth at a rate of 8%, outperforming our 6.5% goal• Leading training programs for all staff, including company culture coaching and management development• Implementation of in-branch experience development, including the launch of a live-music program, hands-on workshops, culinary experiences, and more• Launch of the cross-departmental problem-solving program — "Daily Stand Up" — designed to promote team alignment and accountability

Henderson, Ky

Henderson, Ky

As Executive Director, I served as the ambassador for the commission, our county, region and our state, overseeing the day-to-day operations of the county’s lead marketing agency. It was through this role that I discovered my capacity — and passion — for inspiring change by revitalizing the brand experience, exhibited through my many responsibilities:• Strategic planning and implementation, budget forecasting and management• Personnel management and customer experience training• Creation and implementation of marketing strategies, including digital, social, print and video • Management of all public relations, communications, earned media and website maintenance • Responsible for grant writing, Tourism Marketing Incentive Program applications and reimbursements, as well as ensuring all Department of Local Government requirements were met and all applicable state statutes were being followed• Creation and management of the retail gift shop

Bachelor Of Arts - Ba, Music

Education record