Kyle Munson Email & Phone Number

Boise, ID, US

Columbia, Maryland, US

Seattle, WA, US

• Head of Marketing for a Series C real estate fintech, orchestrating comprehensive funnel activities and campaigns from awareness to lead generation while navigating sales pipeline conversion to drive revenue.
• Directed eight figure budgets ($10M+) across online and offline channels. Led frequent experimentation to reduce customer acquisition costs (CAC) and improve return on investment (ROI) in channels such as paid social.
• Built lifecycle and engagement marketing campaigns from the ground up, ensuring prospective customers return to Flyhomes in a lengthy sales cycle. These campaigns increased the conversion rate of clients booking.
• Go-to-Market (GTM) leadership team member, providing strategic insights and recommendations to C-level executives on a weekly basis to increase top of funnel volume and downstream conversion rates.
• Built advanced measurement techniques to better understand our media measurement across channels (MMM and diminishing returns analyses).

Seattle, Washington, US

• Head of paid marketing for seller+buyer customer personas, real estate's most complex customer journey. Spearheaded the development and execution of GTM campaigns to bring Zillow Offers to market, a new revenue stream.
• Once Zillow Offers achieved product-market-fit I led the paid channel planning efforts for an $80M integrated marketing campaign to scale the program (tagline: "Or Just Sell to Zillow"). The integrated campaign.
• Key member of the marketing extended leadership team, collaborating with the CMO to provide guidance, prioritize projects, and foster the development of high-performing teams.
• Established close partnerships with Ad Tech and Engineering teams, driving the definition, prioritization, and implementation of automation tools and enhancements within online marketing channels.
• Collaborated with Analytics and Data Science teams to re-allocate channel spend based on media mix model (MMM) outputs. Played a crucial role in developing an incremental lift model to address the attribution gap.

Seattle, WA, US

• Led global search marketing efforts for flights, hotel properties, car rentals, activities, and ground transportation, overseeing a newly formed team established under my direction. Took charge of a channel P&L that.
• Engineered and executed a transformative marketing strategy for flights, introducing specific route targeting and cross-selling to higher-margin products. Successfully steered the flights line of business from.
• Partnered closely with Engineering and Product teams to build scalable automation tools to expand keyword coverage, create machine-written ad copy, and develop in-house automated bid clusters which drove considerable.
• Cultivated a dynamic test and learn environment, rooted in the scientific method, to keep the team at the forefront of direct response marketing tactics. Fostered an atmosphere of continual experimentation and.

Seattle, WA, US

• Led a senior team of marketers overseeing global hotel search demand into the US point of supply. Directly responsible for a channel P&L of $100 million and accountable for achieving quarterly transaction, revenue, and.
• Played key leadership and consultative role in large-scale channel migration from existing point of sale to a point of supply structure to better align search demand with hotel supply.

Seattle, WA, US

• Managed a team overseeing development and optimization of paid marketing campaigns for Expedia.com, the company's flagship point of sale.

Seattle, WA, US

• Deliver on growth and ROI targets for paid search campaigns for Expedia and Hotels.com North America points of sale.

Seattle, WA, US

• Finance partner to search marketing channels (SEM and SEO). Developed revenue forecasts, conducted variance analyses, organized the accrual process with accounting, and led other ad hoc projects.

Seattle, WA, US

• Lead analyst for Expedia North America financial reporting suite.

Redmond, Washington, US

• Contractor hired to create and maintain reporting and performance scorecards supporting Microsoft’s hosted SaaS tools, primarily Office and Exchange.

Master Of Business Administration - Mba

Ba, Business Management