Kyle Munson work email
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Kyle Munson personal email
Kyle Munson phone numbers
Experienced marketer with a strong financial background and a history of successful team leadership at large enterprises and fast-growing startups. My unique background fusing finance and marketing positions me well for growth teams seeking a results-oriented leader with a passion for building cultures of experimentation. I've effectively overseen budgets of varying scales, from small initiatives (< $3M/year) to substantial portfolios (up to $125M/year). My proficiency extends to implementing advanced measurement techniques such as media mix models and diminishing returns analyses, resulting in profitable outcomes.
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Vp, Growth MarketingHuntressBoise, Id, Us
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Vp, Demand GenerationHuntress Apr 2024 - PresentColumbia, Maryland, Us
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Vp, Growth MarketingFlyhomes Jan 2022 - Oct 2023Seattle, Wa, Us• Head of Marketing for a Series C real estate fintech, orchestrating comprehensive funnel activities and campaigns from awareness to lead generation while navigating sales pipeline conversion to drive revenue.• Directed eight figure budgets ($10M+) across online and offline channels. Led frequent experimentation to reduce customer acquisition costs (CAC) and improve return on investment (ROI) in channels such as paid social, programmatic display/video, out-of-home, SEM, direct mail, audio advertising, and local events/field marketing.• Built lifecycle and engagement marketing campaigns from the ground up, ensuring prospective customers return to Flyhomes in a lengthy sales cycle. These campaigns increased the conversion rate of clients booking property tours with our agents, brought in more referrals, and saved our agents 3 hours per week by automating much of their client outreach.• Go-to-Market (GTM) leadership team member, providing strategic insights and recommendations to C-level executives on a weekly basis to increase top of funnel volume and downstream conversion rates.• Built advanced measurement techniques to better understand our media measurement across channels (MMM and diminishing returns analyses). -
Director Of MarketingZillow Jan 2018 - Jan 2022Seattle, Washington, Us• Head of paid marketing for seller+buyer customer personas, real estate's most complex customer journey. Spearheaded the development and execution of GTM campaigns to bring Zillow Offers to market, a new revenue stream for Zillow.• Once Zillow Offers achieved product-market-fit I led the paid channel planning efforts for an $80M integrated marketing campaign to scale the program (tagline: "Or Just Sell to Zillow"). The integrated campaign included a large variety of paid media like TV/OTT, Digital Video/YouTube, Paid Social, Radio, out of home, SEM, Display, and Direct Mail.• Key member of the marketing extended leadership team, collaborating with the CMO to provide guidance, prioritize projects, and foster the development of high-performing teams.• Established close partnerships with Ad Tech and Engineering teams, driving the definition, prioritization, and implementation of automation tools and enhancements within online marketing channels.• Collaborated with Analytics and Data Science teams to re-allocate channel spend based on media mix model (MMM) outputs. Played a crucial role in developing an incremental lift model to address the attribution gap between last-touch modeling and the MMM, enhancing the accuracy of reporting. -
Director, Global MarketingExpedia Group Feb 2015 - Jan 2018Seattle, Wa, Us• Led global search marketing efforts for flights, hotel properties, car rentals, activities, and ground transportation, overseeing a newly formed team established under my direction. Took charge of a channel P&L that evolved from near-zero to a substantial annual scale of $125 million. Managed direct reports located in both London, UK, and Bellevue, WA.• Engineered and executed a transformative marketing strategy for flights, introducing specific route targeting and cross-selling to higher-margin products. Successfully steered the flights line of business from unprofitable to profitable, demonstrating an ability to innovate and optimize.• Partnered closely with Engineering and Product teams to build scalable automation tools to expand keyword coverage, create machine-written ad copy, and develop in-house automated bid clusters which drove considerable growth and efficiency within the channel.• Cultivated a dynamic test and learn environment, rooted in the scientific method, to keep the team at the forefront of direct response marketing tactics. Fostered an atmosphere of continual experimentation and improvement. -
Senior Manager, Global MarketingExpedia Group Mar 2013 - Feb 2015Seattle, Wa, Us• Led a senior team of marketers overseeing global hotel search demand into the US point of supply. Directly responsible for a channel P&L of $100 million and accountable for achieving quarterly transaction, revenue, and profitability targets.• Played key leadership and consultative role in large-scale channel migration from existing point of sale to a point of supply structure to better align search demand with hotel supply.
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Marketing ManagerExpedia Group Aug 2011 - Mar 2013Seattle, Wa, Us• Managed a team overseeing development and optimization of paid marketing campaigns for Expedia.com, the company's flagship point of sale.
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Senior Marketing SpecialistExpedia Group Apr 2010 - Aug 2011Seattle, Wa, Us• Deliver on growth and ROI targets for paid search campaigns for Expedia and Hotels.com North America points of sale.
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Senior Financial AnalystExpedia Group Mar 2008 - Apr 2010Seattle, Wa, Us• Finance partner to search marketing channels (SEM and SEO). Developed revenue forecasts, conducted variance analyses, organized the accrual process with accounting, and led other ad hoc projects.
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Financial AnalystExpedia Group Feb 2007 - Mar 2008Seattle, Wa, Us• Lead analyst for Expedia North America financial reporting suite.
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Business AnalystMicrosoft Jan 2006 - Dec 2006Redmond, Washington, Us• Contractor hired to create and maintain reporting and performance scorecards supporting Microsoft’s hosted SaaS tools, primarily Office and Exchange.
Kyle Munson Skills
Kyle Munson Education Details
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Albers School Of Business And Economics At Seattle UniversityMaster Of Business Administration - Mba -
Seattle UniversityBusiness Management
Frequently Asked Questions about Kyle Munson
What company does Kyle Munson work for?
Kyle Munson works for Huntress
What is Kyle Munson's role at the current company?
Kyle Munson's current role is VP, Growth Marketing.
What is Kyle Munson's email address?
Kyle Munson's email address is ky****@****oup.com
What is Kyle Munson's direct phone number?
Kyle Munson's direct phone number is +120675*****
What schools did Kyle Munson attend?
Kyle Munson attended Albers School Of Business And Economics At Seattle University, Seattle University.
What skills is Kyle Munson known for?
Kyle Munson has skills like Sem, Forecasting, A/b Testing, Team Management, Mobile Marketing, Landing Page Optimization, Ppc, Google Adwords, Strategy, Google Analytics, Search Advertising, Management.
Who are Kyle Munson's colleagues?
Kyle Munson's colleagues are Joshua A., Sara Ireland, Faith Stratton, John Brennan, Tim K., Chris With, Laura Cardillo-Zallo.
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