Kyle Wong Email and Phone Number
Kyle Wong personal email
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📧 To get in contact: kyle.ky.wong@gmail.com📣I am a Product Marketer with 7+ years of expertise in product marketing and product management, specializing in go-to-market strategy, sales enablement, and competitive intel across industries. I currently work in the B2B SaaS industry and love its challenging and innovative nature.🔥 As a younger and lesser-known brand in the BBQ industry, Traeger was having a hard time to fulfill their mission to be a culinary powerhouse.I led a team of MBAs to consult the product marketing team at Traeger to help them to fulfill that mission by competing for market shares in the $1.5B BBQ consumable market. During the project, we used various data to analyze the market from different angles to identify spaces that Traeger can win. Our project eventually turned into Traeger's 3-year product roadmap and go-to-market strategy, which would help Traeger gain significant shares in the BBQ consumable market.⚾ Major League Baseball (MLB) was losing fans and their interests. It has led down their revenue from ticket sales and they need to find a new approach to bring in-game experience to their customers.Me and two other consultants were brought in to analyze web and app data provided on Adobe Analytics to understand the customer journey and their behavior. We learned of the pain points for the fans - the physical distance from a stadium or a MLB team. We came up with multiple recommendations and solutions that could generate up to $1.5B+ additional annual income for MLB. 🙌🏻 Endorsement:"Kyle pushes others' thinking and asserts smart challenges without being combative or unproductive. He is very thoughtful in collaboration and always sets the bar for how to show partnership to other teams. He is also incredible at jumping headfirst into a lot of really unclear, messy, and frustrating situations with calm and professionalism."- Lynn Ehlers, TCP Software"Kyle is extremely thoughtful and spends a lot of time digging into the details. He's very smart and has a talent for developing simple ways to showcase complex value propositions (using frameworks and clean, graphic-driven presentations.)"- Chris Mindnich, TCP Software"Kyle is a data viz expert and simply a Rockstar!"- Jason Alleger, Traeger Pellet Grills LLC🛠 Specialties:Go-To-Market | Competitive Intel | Sales Enablement | Positioning | Messaging | Cross-Functional Collaboration | Customer Research | Market Research | Data Storytelling | Leadership | Wealth Management | Fintech | B2B SaaS
Holistiplan
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Senior Product Marketing ManagerHolistiplan Aug 2024 - PresentCollege Station, Tx, UsLead product marketing effort as the first PMM for the tax, insurance, and estate planning solution of a B2B SaaS company in fintech and financial planning industry.
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Product Marketing ManagerTcp Software Jan 2022 - Aug 2024Plano, Texas, UsLed product marketing effort for the employee scheduling solution portfolio of a B2B SaaS company in the workforce management industry.▪ Reduced paid ads campaign cost per lead by 50% by positioning as a key market leader through competitive research in messaging and customer reviews.▪ Achieved a 280% increase in registration for customer webinars, with 570 registrants and 264 attendees, by leading and coordinating comprehensive marketing campaigns including email communications and digital content across various channels for a key product launch.▪ Initiated and led a product relaunch and rebranding initiative by analyzing market trends and leveraging competitive research to guide the product team and C-suite executives in strategic decision-making.▪ Acquired 4+ million new pipelines in small and mid-market in 12 months by collaborating with product management, content, demand gen, and event team to drive go-to-market strategy. -
Product Marketing | Product Management ConsultantBrigham Young University Marriott School Of Business Sep 2019 - Dec 2021Provo, Ut, UsLed teams of MBAs to consult companies across industries on product marketing and product management strategies, including go-to-market strategy, positioning, messaging, market research, and customer research.▪ Traeger Pellet Grills, LLC (BBQ & Grilling): Developed a 3-year product strategy through data analysis, market research, and competitive intel research to target a total addressable market of $1.5B within BBQ consumables.▪ GuideCX (B2B SaaS): Conducted 20+ interviews with churned and new customers and additional research to perform win-loss analysis for the executive team to guide the company's user adoption strategy.▪ CoDev (Tech Talent Agency): Increased revenue by 80% in 6 months through working with executives across 3 departments to redesign company’s brand voice and value proposition by using the brand archetype framework.▪ Major League Baseball (Sports & Entertainment): Built a go-to-market strategy with $1.5B worth of revenue through data analysis and primary research to resolve MLB’s pain point on customer experience.▪ Traeger Pellet Grills, LLC (BBQ & Grilling): Conducted 10 ZMET interviews to help Traeger gain better understanding of their target segments and to develop a new persona.▪ Dell (Gaming Hardware): Validated an opportunity of $400M annual sales in the premium handheld gaming device market for Alienware through primary and secondary research.▪ FusionEd (EdTech): Developed a 12-month product roadmap to guide product vision and strategy through collaborating with global development team and senior executives. -
Product Marketing ManagerEddy Jul 2021 - Sep 2021Provo, Utah, UsPartnered with the Head of Digital Marketing to develop demand gen strategy and to facilitate content creation for a rapidly growing SaaS company that build HR software specifically for small to midsize businesses. 50 employees.▪ Developed a qualifying system to build a list of credible sources (management consulting firms, professional associations, and publications) of data and information.▪ Collected 20+ reports that contain 500+ data points to be used for creating infographics, blogs, and other lead generation contents.▪ Discovered the construction professionals segment and build a messaging strategy for it through conducting industry expert interviews and focusing on pain point resolution. -
Product Marketing ManagerSouth China Group Apr 2017 - May 2019Hong Kong, HkSpearheaded marketing and sales effort within the insurance and securities brokerage team of a publicly traded company in the financial services industry. Specialize in various financial service with $200M asset under management and 316 employees. ▪ Supported introduction of 2 new business lines by aligning product-market fit and developing sales enablement materials (brochures and one-pagers).▪ Improved future trading commission revenue by 50% in 12 months through coordinating with sales channels to build a dynamic pricing model boasting trading activities from high frequency traders.▪ Decreased account opening process time by 50% through collaborating cross-functionally with sales, credit, and compliance to identify and remove the bottleneck. -
Product Marketing SpecialistMintai Financial Group Limited Aug 2016 - Mar 2017Directed product marketing initiatives within the insurance brokerage team of a boutique firm in the financial services industry. Specialize in wealth management with $30M asset under management and 20 employees.▪ Tripled win rate from 20% to 60% through orchestrating the development of product training, enablement collaterals, and a competitive intelligence database for 30+ sales reps.▪ Overhauled sales lead time from 4 weeks to 3 through designing an efficient cross-function process flow.
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Wealth Management AdvisorSelf-Employed Jun 2012 - Aug 2016
Kyle Wong Skills
Kyle Wong Education Details
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Brigham Young UniversityMarketing -
Product Marketing Alliance
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The Hong Kong University Of Science And TechnologyFinance
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Brigham Young University–HawaiiAccounting
Frequently Asked Questions about Kyle Wong
What company does Kyle Wong work for?
Kyle Wong works for Holistiplan
What is Kyle Wong's role at the current company?
Kyle Wong's current role is Sr. Product Marketing Manager @ Holistiplan | Go-To-Market Strategy | Positioning & Messaging | Competitive Intelligence | Fintech & B2B SaaS.
What is Kyle Wong's email address?
Kyle Wong's email address is ky****@****ail.com
What schools did Kyle Wong attend?
Kyle Wong attended Brigham Young University, Product Marketing Alliance, The Hong Kong University Of Science And Technology, Brigham Young University–hawaii.
What are some of Kyle Wong's interests?
Kyle Wong has interest in Sosyal Hizmetler.
What skills is Kyle Wong known for?
Kyle Wong has skills like Bloomberg, Microsoft Excel, Sap, Corporate Finance, Accounting, Microsoft Office, Financial Analysis, Financial Modeling, Photoshop, Photography, Cantonese, Mandarin.
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