Kyle Wong Email & Phone Number

College Station, Tx, Us

Lead product marketing effort as the first PMM for the tax, insurance, and estate planning solution of a B2B SaaS company in fintech and financial planning industry.

Plano, Texas, Us

Led product marketing effort for the employee scheduling solution portfolio of a B2B SaaS company in the workforce management industry.▪ Reduced paid ads campaign cost per lead by 50% by positioning as a key market leader through competitive research in messaging and customer reviews.▪ Achieved a 280% increase in registration for customer webinars, with 570 registrants and 264 attendees, by leading and coordinating comprehensive marketing campaigns including email communications and digital content across various channels for a key product launch.▪ Initiated and led a product relaunch and rebranding initiative by analyzing market trends and leveraging competitive research to guide the product team and C-suite executives in strategic decision-making.▪ Acquired 4+ million new pipelines in small and mid-market in 12 months by collaborating with product management, content, demand gen, and event team to drive go-to-market strategy.

Provo, Ut, Us

Led teams of MBAs to consult companies across industries on product marketing and product management strategies, including go-to-market strategy, positioning, messaging, market research, and customer research.▪ Traeger Pellet Grills, LLC (BBQ & Grilling): Developed a 3-year product strategy through data analysis, market research, and competitive intel research to target a total addressable market of $1.5B within BBQ consumables.▪ GuideCX (B2B SaaS): Conducted 20+ interviews with churned and new customers and additional research to perform win-loss analysis for the executive team to guide the company's user adoption strategy.▪ CoDev (Tech Talent Agency): Increased revenue by 80% in 6 months through working with executives across 3 departments to redesign company’s brand voice and value proposition by using the brand archetype framework.▪ Major League Baseball (Sports & Entertainment): Built a go-to-market strategy with $1.5B worth of revenue through data analysis and primary research to resolve MLB’s pain point on customer experience.▪ Traeger Pellet Grills, LLC (BBQ & Grilling): Conducted 10 ZMET interviews to help Traeger gain better understanding of their target segments and to develop a new persona.▪ Dell (Gaming Hardware): Validated an opportunity of $400M annual sales in the premium handheld gaming device market for Alienware through primary and secondary research.▪ FusionEd (EdTech): Developed a 12-month product roadmap to guide product vision and strategy through collaborating with global development team and senior executives.

Provo, Utah, Us

Partnered with the Head of Digital Marketing to develop demand gen strategy and to facilitate content creation for a rapidly growing SaaS company that build HR software specifically for small to midsize businesses. 50 employees.▪ Developed a qualifying system to build a list of credible sources (management consulting firms, professional associations, and publications) of data and information.▪ Collected 20+ reports that contain 500+ data points to be used for creating infographics, blogs, and other lead generation contents.▪ Discovered the construction professionals segment and build a messaging strategy for it through conducting industry expert interviews and focusing on pain point resolution.

Hong Kong, Hk

Spearheaded marketing and sales effort within the insurance and securities brokerage team of a publicly traded company in the financial services industry. Specialize in various financial service with $200M asset under management and 316 employees. ▪ Supported introduction of 2 new business lines by aligning product-market fit and developing sales enablement materials (brochures and one-pagers).▪ Improved future trading commission revenue by 50% in 12 months through coordinating with sales channels to build a dynamic pricing model boasting trading activities from high frequency traders.▪ Decreased account opening process time by 50% through collaborating cross-functionally with sales, credit, and compliance to identify and remove the bottleneck.

Directed product marketing initiatives within the insurance brokerage team of a boutique firm in the financial services industry. Specialize in wealth management with $30M asset under management and 20 employees.▪ Tripled win rate from 20% to 60% through orchestrating the development of product training, enablement collaterals, and a competitive intelligence database for 30+ sales reps.▪ Overhauled sales lead time from 4 weeks to 3 through designing an efficient cross-function process flow.

Master Of Business Administration - Mba, Marketing

Education record

Master Of Science (Msc), Finance

B.S., Accounting