- Developed and led technical and editorial-focused SEO strategy for Autos vertical to exceed 2017 revenue goals by 96% and grow organic traffic by 107% YoY.- Played key role in overhauling vehicle review template to Q&A format driven by user intent and keyword research. Template was adopted by entire editorial team and visibly emulated by competitors in car buying space.- Inspired company-wide investment in SEO through success in Autos and the hiring of several department-specific SEO analysts.- Led large-scale technical projects including domain migration, HTTPS and site-wide URL restructure/standardization for maximum SEO benefit.- Regularly train 20+ person editorial team on search-focused writing, performing keyword research and use of SEO tools and optimization platforms.- Collaborate with technical/scrum team in Agile environment with bi-weekly sprints, implementing SEO-focused tickets and enhancements.- Oversee and manage SEM and paid search campaigns, both in-house and with partners.

Clients: Wenner Media (Rolling Stone, US Weekly, Men's Journal), NASDAQ, Kiplinger, Merriam-Webster, Avalere Health, IQNavigator, Virtru- Conduct in-depth technical SEO audits, identifying key opportunities for site improvements and increased visibility in search- Perform keyword research and validation based on monthly search volume, competition and intent- Maintain monthly reports to demonstrate organic growth and ROI- Advise on traffic trends via insights from Google Analytics and Adobe SiteCatalyst (Omniture)- Perform technical check-ups and monitor "site health" and indexation via Google Search Console and Bing Webmaster Tools- Recommend advanced tactics offering potential advantages in search, e.g., Schema.org structured markup- Develop keyword-focused content marketing strategies, executed via monthly editorial calendars- Oversee website migrations and redesigns, providing technical recommendations to retain and grow organic traffic- Inform clients of latest Google developments, including algorithmic updates and confirmed ranking signals

Clients: 3M, AT&T, Blue Cross Blue Shield, Capsugel, OptumRX, Quest Diagnostics- Oversee day-to-day digital project management and assist in development and execution of large-scale digital and technical initiatives.- Manage major digital campaigns for Fortune 500 clients, including the development of gated microsites and targeted social, SEO and SEM campaigns for Quest Diagnostics Employer Solutions. Efforts increased ROI and sales conversions by 234%, drove digital properties to Page 1 organic search rankings and created sustainable channels for lead generation.- Build out detailed technical requirements and wireframes for major Internet and Intranet-based systems and applications. Lead technical multi-person teams and manage projects through implementation, QA and launch phases.- Perform in-depth SEO audits and critical analysis of client analytics platforms (e.g., Google Analytics). Develop internal reports and measurement plans with actionable next steps and best practices for continued organic growth.- Launch and manage display and paid search campaigns across Google AdWords, Bing/Yahoo search networks and LinkedIn. Optimize media budgets for maximum ROI, conversions and lead generation.- Assist in conducting research studies and focus groups, as well as developing data-driven findings reports and recommendations.

Clients: Quest Diagnostics, The College Board- Manage day-to-day flow of key accounts, including client and vendor correspondence and overseeing deliverables.- Assist in coordinating and directing several high-profile projects with internal programming and creative teams.

Researched and wrote full-length features, news stories and briefs for various sections of the newspaper, including Food, Get Out!, Family, Movies, News and Page One. Attended events, interviewed subjects and routinely performed "man on the street" interviews to use as timely material for print. Filmed and edited news videos to accompany stories on the newspaper website.