Oversee client management and campaign execution teams for a full-service media planning and buying agency. Manages the delivery of multi-platform solutions for a diverse range of clients representing the areas of arts and live entertainment, healthcare, retail, sports, non-profit and more. Provide agency leadership in terms of overall campaign and creative strategies.

Senior leader at boutique advertising agency, overseeing campaigns that drive strong sales for live entertainment events. Clients include Cirque du Soleil’s domestic touring productions as well as regional non-profit arts organizations such as Houston Ballet and Theatre Under The Stars.Marketing & Communications:● Oversees robust traditional and digital advertising campaigns for over 100 live entertainment events in markets across the United States annually.● Consults with clients on effective strategies for building integrated advertising campaigns that align with overall marketing strategies and goals. ● Provides direction and consultation for the development of effective advertising creative, including tv and radio spots, social and digital content, out-of-home, and other core marketing materials.● Executes over 400 media promotions annually, including sweepstakes, live remotes, sponsored content, partnerships, and live news coverage.● Manages research projects to help clients better understand their audience and measure consumer reaction to campaign creative.Team Management & Operations:● Manages and mentors a team of three employees who execute media campaigns, manage promotions, maintain campaigns budgets and timelines, and provide support to internal media buyers.● Serves as a member of the senior leadership team.

Oversaw marketing and communications for one of the nation’s most celebrated not-for-profit musical theatre companies.Marketing & Communications:● Developed and managed the implementation of sales campaigns for stage and livestream productions as well as support for development initiatives and school enrollments. Oversaw a $3 Million annual marketing budget. In the first full season with the organization, drove nearly $11 Million in ticket sales, a 41% increase in revenue which contributed to a $630k annual surplus.● Responsibilities included the management of traditional and digital advertising initiatives, email marketing, multi-channel social media strategy, and media relations.● Provided creative direction for the full-service creative services department, including the production of TV and radio spots, copywriting, graphic design for print, outdoor and digital platforms, and video production for social channels. Successfully completed a rebrand for the 52-year old institution.● Launched infrastructure to manage a robust Net Promoter System, measuring attitudes and behaviors of audience members, deepening relationships and increasing brand loyalty.Team Management & Operations:● Managed and mentored a team of 13 employees, including specialists in media relations, box office services, ticketing operations and creative services.● Managed relationships with external media-buying agency as well as media and marketing partners.Served on the institutional senior leadership team.

Directed operations for community-focused gym popular with theater professionals with two facilities serving over 3,000 clients. MFF named one of fastest-growing private companies in the U.S. by Inc. magazine (2015); designated one of best gyms in America by Men's Health (2016).Team Management & Operations:● Oversaw staffing, training, scheduling, culture and educational development for 40-member team. Built team structure and created innovative systems to simplify processes and increase organizational capabilities and capacity building.● Managed digital platform for client sales, booking and scheduling.● Created internal reporting for more transparent understanding of key metrics.Sales & Marketing:● Revised pricing model to simplify membership options and award members on 12 month contracts, leading to a 38% increase in long-term commitments.● Worked with team to build new consumer website, increasing site traffic by 198% and membership leads by 47%. ● Directly managed print and digital advertising campaigns, social media, and email strategy prior to onboarding a Marketing Director role. ● Led social media workshop for 300 fitness professionals from across the US at Motivation and Movement LAB conference in NYC.Customer Service: ● Improved already high level of customer service standards, receiving weekly average net promoter score of 9.75 out of 10 from randomized customer surveys.● Launched internal system to provide systemized way to take care of clients and understand key issues to address.● Organized parties and happy hours, free specialty classes, non-profit volunteering events, a “Best Life” workshop series, one-on-one check-ins with trainers, Facebook Live Q&As, and active Facebook groups.● Created system for tracking clients who had not attended classes for several weeks, so staff could reach out personally.● Provided staff members with monthly customer service training sessions.

Restructured and expanded digital marketing department for New York's leading full-service performing arts and live entertainment advertising, marketing and branding agency. Increased percentage of clients using digital services by 58%. Built Broadway’s premiere social media department with team monitoring social channels during show’s performance times, to directly respond to audience members as they were experiencing shows in person.Digital Marketing:● Directed website and digital platform development, email strategy, online media planning and social media management and content development for over 50 Broadway productions as well as non-profit theatrical institutions.● Collaborated with account management, creative development and media teams to seamlessly integrate digital tactics with print, broadcast, outdoor, direct mail and other traditional advertising platforms.● Implemented robust A/B testing and cultivated data-driven approach to refine messaging and optimize targeting and segmentation strategies.● Proactively collaborated with Ticketmaster and Telecharge ticketing platforms to incorporate pixel tracking capability across multiple productions, allowing optimization of advertising towards sales conversions.● Built highly-targeted digital and social campaigns to reach Tony Awards voters for 2013 Best Musical Kinky Boots and the 2014 Best Musical, A Gentleman’s Guide to Love & Murder. Team Management & Operations:● Managed team of 16 developers, media buyers and social media strategists.● Mentored team to develop presentation skills to directly speak to digital strategy. ● Helped restructure agency’s annual performance review processes to allow for 360-review structure with 5-point rating system and incorporation of clear development goals.

Directed and developed digital marketing operations for The Walt Disney Studio’s Broadway productions and North American tours while managing $2.25M in digital advertising spend. Digital Marketing:● Led team to rebuild websites from ground up, allowing Disney Theatrical to directly manage content through custom content management system, increasing traffic 85%.● Handled 150+ email campaigns for touring productions across North America, reaching 15M+ households. ● Built all social media platforms for Disney Theatrical productions globally, resulting in 2.8M+ Facebook fans, 345K+ Twitter followers, and 22K+ YouTube channel followers with 18.6+M video views. Determined direction and creation of all social content, integrating innovative social tactics throughout marketing, press, and sales efforts. ● Partnered with global marketing, social media and licensees to further develop digital marketing and social media campaigns and tactics to meet regional objectives and align all efforts with core brand positions. ● Managed Walt Disney Company’s digital marketing efforts for Feld Entertainment in support of Disney on Ice and other touring live entertainment events globally.● Received 2012 Broadway Marketing Awards recognition for Best Twitter and Best Website for Newsies. Recipient of the 2011 W³ Silver Award for The Lion King website.Team Management & Operations:● Supervised three direct reports responsible for overseeing web and mobile platforms as well as CRM and social media strategies.● Managed relationships with digital agencies, web and app developers.

Spearheaded direct marketing strategies and execution of marketing campaigns for four of Disney’s Broadway productions in New York City while managing $18M marketing and advertising budget inclusive of print, outdoor, TV, radio, direct mail, digital, email and online platforms. Oversaw creative branding, traditional and digital media strategies, and promotions. Supervised six direct reports and handled media planning, campaign creative vision and development, third-party promotions, website development, and email strategy. Responsible for maintaining relationships with two advertising agencies and external partners. Managed relationship with Visa to facilitate large-scale sponsorship, leading to Mary Poppins being featured in a major Visa Signature national print campaign. Managed the relationship with Ticketmaster to ensure that agents provided an exceptional sales experience.

Directed the American Express marketing relationship with the Broadway industry by creating innovative platforms to drive full-priced ticket sales for Broadway shows while maximizing charge volume for American Express. Developed American Express Access Campaigns for over 80% of Broadway productions by establishing key strategic partnerships. Generated $45M+ in full price ticket sales by orchestrating media campaigns to support advance Cardmember access for 39 Broadway shows. Partnered with Yahoo to launch American Express branded “Yahoo! Broadway” platform and produced video content to support the site. Coordinated with Telecharge and Ticketmaster to ensure seamless integration of special offers for American Express Cardmembers.

Designed and executed marketing campaigns for Broadway productions and theatrical tours. Developed product strategy for multiple titles and managed media planning and website and campaign creation and maintenance. Captured corporate partnerships with high-profile brands such as Hilton, UPS, Cingular Wireless, Toyota, Panasonic, Jet Blue, Bank of America, Lexus, Cadillac, and Southwest Airlines.

In charge of six-member marketing team responsible for overseeing media, publicity, and promotions for touring Broadway productions in six markets. Determined marketing budgets and provided subscription materials including brochures, direct mail, print ads, and radio and TV spots. Initiated audience research and integrated results into new marketing tactics to influence consumer purchase decisions and drive ticket sales.

Oversaw the creation, execution, and management of marketing campaigns for touring Broadway shows in Houston while administering budgets, media planning, promotions, and sponsorship activation. Increased subscription rate 68%.

Directed advertising, promotions, media relations, and guest services for professional equity theater. Determined budgets for 25+ productions. Tripled subscription revenue and increased sales to highest point in 21-year history.

Led the editorial staff for a monthly magazine celebrating Houston's LGBT community. Maintained creative voice and set the editorial direction. Developed feature concepts and made writing assignments. Tracked and edited all content. Wrote feature articles. Managed a full-time staff of five and numerous freelance writers and photographers.

Managed Houston advertising sales and marketing for weekly state newspaper in Texas. Wrote feature news and entertainment articles. Developed promotions and arranged for media coverage of events sponsored by the publication.

On-air personality for top radio station in the market.

Responsible for media relations, advertising and promotions for talk radio station. Developed and executed the annual marketing plan. Arranged extensive media coverage of the station`s programming. Planned and executed all media events. Arranged involvement in trade shows, festivals, job fairs, movie premieres and charity events. Developed on-air contests. Wrote and produced all promotional commercials. Designed new station logo and promotional materials.

Selected to participate in the six-month Walt Disney World College Program. Performed as a tour guide at The Great Movie Ride, a major attraction at the Disney-MGM Studios theme park. Participated in seminars designed to teach the management philosophies of the Walt Disney Company.

Promoted Epic and Columbia artists in such as Mary Chapin Carpenter, The The and Shawn Colvin to university students, targeting independent radio stations, music stores and print publications in the Dallas/Ft. Worth area. Coordinated contests, concerts and listening parties. Arranged media interviews with artists.