❖ Direct management of all digital and social media marketing strategies across paid and organic channels for Nick's Restaurant and Bar Group and multiple venues.❖ Graphic design of all internal and external communication and commercial marketing collateral, including website documentation and print assets.❖ Managing the roll-out of group and venue marketing strategies in line with various campaigns to maximise exposure.❖ Facilitating communications between various marketing affiliates and partnerships across the group. ❖ Front-end website building with a keen eye for website architecture, UX optimisations, copy improvements, readability and SEO.❖ Multi-website CMS management, creative design, copywriting, basic HTML - Drupal, SquareSpace, WordPress, Wix.❖ Writing engaging short and long-form content across multiple channels with improved SEO and back links.❖ Ongoing management, copy writing and optimisation of business listings on GMB, Bing, TA, ADTW, Yelp etc.❖ Highly proficient in multi-platform social media content creation and community management for a large scale complex business model.❖ Establishing a positive online presence while tracking insights, analytics, sentiment, competitors and engagement.❖ Advanced experience with social media management for paid and organic strategy on Instagram, Twitter, Facebook, LinkedIn and TikTok. ❖ Driving paid marketing channels to maximise sales, reach, awareness, and conversion, while optimising CPC and ROI.❖ Photography and image editing capabilities with owned equipment and industry contacts for content creation. ❖ Advanced experience in end-to-end coordination of media, editorial, and social photography opportunities.

❖ Marketing Solutions ❖ Creative Consulting❖ Bespoke Social Media Management❖ Digital Marketing Strategy❖ Paid Ads Management ❖ Social Photography❖ Content Creation❖ Creative Copywriting❖ Graphic Design ❖ SEO Optimisations ❖ Short-Form Video Creation❖ Influencers Marketing❖ CMS Website Development❖ eDM Design & Management

❖ A strong working knowledge and understanding of Table Games Operations.❖ Highly skilled Table Games Manager with extensive experience in VIP Gaming.❖ Excellent technical skills with a sharp eye for accuracy and detail. ❖ Coaching and developing teams through positive interaction to ensure the delivery of excellent guest service and improved productivity on the floor.❖ Impeccable personal integrity and understanding of internal SOP's, WPI's and regulations, with the ability to thrive in a compliance driven environment. ❖ Anticipating challenges and acting proactively to prioritise and respond accordingly.❖ Maintaining high floor presence to ensure familiarity and engagement with staff and guests to reinforce communications regarding current promotions & updates. ❖ Making ethical decisions that balance the business priorities and social licence.❖ Operating with a sense of urgency, demonstrating focus and drive to develop improved business capability whilst managing time and prioritising guests.❖ Motivating and engaging direct team members to demonstrate lived Crown Values.❖ Providing timely feedback and working collaboratively to achieve continuous improvement, with expertise in coaching and developing direct reports.❖ Sound decision-making towards achieving improved productivity, performance targets, gaming integrity and service expectations on a daily basis. ❖ High level verbal and written communication skills with the ability to encourage two-way communication and encourage the feedback culture.❖ A strong commitment to professional integrity within the gaming industry, upholding the highest level of compliance and responsible gaming, to mitigate gambling harm. ❖ Experience building end to end internal training materials, from ideation to facilitation, when rolling out new guest facing initiatives.

❖ Ideation and execution of overarching marketing strategies across The Porter House Hotel - MGallery and multiple F&B venues.❖ Facilitating the roll-out of all marketing strategy and creative assets in line with various campaign.❖ Writing engaging short and long form content across multiple channels with improved SEO and back links.❖ Assisting the organisation, execution and distribution of Media and Influencer famils for PR publications and social awareness. ❖ Overseeing paid marketing channels to maximise sales, reach, awareness, and conversion, while optimising CPC and ROI.❖ Producing reports and analysis on key metrics to ensure effectiveness and provide recommendations for optimisations.❖ Highly proficient multi-platform social media management on a large scale, for a complex business model.❖ Establishing a positive online presence while tracking insights, analytics, sentiment, competitors and engagement.❖ Photographer with owned equipment for content creation.❖ Digital image library inventory management - OneDrive, DropBox, ShareFile, GooglePhotos.❖ Coordinate media, editorial, and social photography opportunities with internal and external stakeholders. ❖ Website architecture, UX optimisations, content improvements and SEO.❖ Multi-website CMS management, creative design, copy writing, basic HTML coding - Drupal, SquareSpace, WordPress, Wix.❖ Gift Card and pay portal integrations to expand digital revenue streams.❖ Assisting B2B development with DOS and Event Teams to grow ongoing corporate client, conferencing and event loyalty and partnerships.❖ Strategic ideation to enhance Customer Relations and drive Loyalty Acquisition through remarketing campaigns.❖ Management and optimisation of business listings on GMB, Bing, TA, ADTW, Hotel OTA's.

❖ Direct execution of all digital & social media marketing strategies across paid and organic campaigns for The Star Sydney channels and multiple venues as part of Australia’s number one integrated resort.❖ Highly proficient multi-platform social media content creation and community management for a large scale complex business model.❖ Establishing a positive online presence while tracking insights, analytics, sentiment, competitors and engagement.❖ Advanced experience with content creation, ideation for paid and organic strategy on Instagram, Twitter, Facebook, LinkedIn and TikTok.❖ Photography capabilities with owned equipment and industry contacts for content creation across all mediums.❖ Advanced experience in end-to-end coordination of media, editorial, and social photography opportunities. ❖ A keen eye for website architecture, UX optimisations, content and copy improvements. readability and SEO.❖ Web building for campaigns/digital activations across multiple websites and The Star Loyalty Mobile App.❖ Multi-website CMS management, creative design, copy writing, basic HTML - Drupal, SquareSpace, WordPress, Wix.❖ Assisting with campaign strategy and digital rollout for the CRM, L&E, Hotels, F&B and Gaming Marketing departments.❖ Collaboration with CRM & Acquisition re-marketing campaigns with a multi-angled and phased approach. ❖ Driving paid marketing channels to maximise sales, reach, awareness, and conversion, while optimising CPC and ROI.❖ Digital image library and offline inventory management - OneDrive, DropBox, ShareFile, GooglePhotos.❖ Facilitating ideation and roll-out of digital strategy and creative assets in line with various campaign.❖ Copy writing for long and short form blog content with improved readability, SEO and back links.❖ Producing reports and analysis on key metrics to ensure effectiveness and provide recommendations for optimisations.

❖ Direct implementation of Table Games Training at The Star Academy. ❖ Successfully facilitating internal and external training schools, with a commitment to delivering the promise of exceptional service in line with our SOPs, Star Qualities and regulatory requirements. ❖ Excellent technical skills with a sharp eye for accuracy and detail. ❖ Implementation of business directives for both experienced and trainee dealers to ensure operational efficiency and minimise gaming risk.❖ Maintaining high floor presence to ensure familiarity and engagement with staff and guests to reinforce communications regarding current promotions and exciting new company offerings.❖ Coaching and developing potential talent and supporting team members through positive interaction to ensure the delivery of excellent guest service and improve productivity. ❖ A hands on understanding of training both Major and Minor Games in line with the relevant statutory regulation, Gaming SOPs and Star Code of Conduct.❖ Facilitation of Welcome Day and Star Quality Training at The Star Academy. ❖ Managing the end to end training and onboarding of external trainees within table games, with ongoing support and coaching.

❖ Gaming Leadership Development Program Graduate 2018. ❖ Cross training experience in WFM, Electronic Gaming, VIP & Premium Services. ❖ Highly skilled Table Games professional with extensive experience from the MGF, VIP Gaming, Private Salons, IRB Programs, Domestic Programs and HK Dollars. ❖ Experienced VIP Salon Dealer/Supervisor, recognised for meeting the highest standards in guest excellence.❖ Direct face to face implementation of business directives in line with the General Manager’s communications to ensure operational efficiency and minimise operational risk.❖ Excellent technical skills with a sharp eye for accuracy and detail on the tables. ❖Maintaining high floor presence to ensure familiarity and engagement with staff and guests to reinforce communications regarding current promotions and exciting new company offerings.❖ Successfully training and developing internal and external dealers, committed to delivering a promise of exceptional service in line with our SOPs and Star Qualities.❖Coaching and developing potential talent and supporting team members through positive interaction to ensure the delivery of excellent guest service and improve productivity. ❖ A hands on understanding of relevant statutory regulation, Gaming SOPs and The Star Code of Conduct.❖ Intermediate to advanced understanding of Microsoft Office Suite, LMS and Success Factors.❖ Awarded Dealer Championship 1st Runner up 2019.❖ Nominated for The Star Awards 2018.

❖ Managing a team of 10 at the Sydney QVB Concept Store. ❖ Training and developing a team of 20+ sneaker enthusiasts for the grand opening of Vans Bondi Junction & Platypus Market City. ❖ Training teams in sales techniques and customer service to accelerate annual growth. ❖ Identify skills and traits in teams to develop new leaders within the business.❖ Managing team KPIs and ongoing P&L panel strategy. ❖ Coordinating rosters in accordance with labor to sales performance. ❖ Training teams in loss prevention measures. ❖ Providing a healthy environment in store and ongoing support for all team members. ❖ Organising stocktake and training teams in stock management to minimise losses.❖ Retraining an existing team to refresh sales techniques and customer interaction.❖ Delivering unparalleled annual growth within the first 6 months, and exceeding KPIs.❖ Educating team members on upcoming product lines and the accompanying marketing strategy. ❖ Directing stocktake and store specific lines to cater to the demographic. ❖ Reorganisation of store room and stock to boost productivity and efficiency.❖ Rostering in accordance to budgets and availability.❖ Developing team members and identifying future leaders within the business.

❖ Operations Training Manager for Napoleon Perdis Sydney Metro.❖ Strategic management and training facilitator for 7 CBD Concept Stores.❖ Leading group interviews, hiring, onboarding, training and developing team members, with foresight to career progress future leaders. ❖ Implementation of targeted action plans for future and existing managers. ❖ Conducting performance reviews and relaying feedback aimed at improvement. ❖ Aligning goals for management teams across multiple stores to inspire success.❖ Increasing productivity by improving existing systems with tested methods. ❖ Operational training and technical make up application SME. ❖ Merchandising and execution of company marketing directives.❖ Fully qualified Make up Artist with Diploma in Make up Artistry 2016.❖ Awarded Store Manager of the Year 2010.