Providing tailored platform solutions to power successful in-seat food and beverage delivery in-stadia

Responsibilities• Development of business model, strategic planning, launch and operational management of PBSA (purpose built international accommodation) business.• Ongoing development, marketing and business management.• Development and implementation of all operating policies and procedures a low-cost management platform.• Development of customer experience strategy and program.Achievements• Link2 Student Living has been established as a profitable, well regarded student accommodation provider, listed amongst the top 6 student accommodation developments, by Urban developer.• Development of a vast network of commission free Education agents and institutions, in Australia and abroad.• Sustained occupancy levels of 100% via leased model and creation of excess demand of more than 100,000 bed nights per year.• Designed and launched a custom CRM system and online booking platform to deliver enhanced customer experience and drive sales resulting in 4.3 star Google rating.

Management and Marketing Consultant- Ezystays/ Studyhouse Responsibilities• Accountable for the development and implementation of marketing strategy to increase occupancy and profitability.• Development and documentation of management policies and procedures.Achievements• Development and implementation of re-branding campaign• Formalisation of management and operations procedures and policies

Contract role responsible for the National Trade Marketing Function of Uncle Tobys Foods within the Australian grocery market during the period of acquisition of Uncle Tobys Food by Nestle and managing the transition to the new organistion.Responsibilities• Collaborated with marketing and distribution functions to launch products into the Australian grocery chain and managed seamless change over to new company. • Development strategic trade marketing strategies in alignment new Nestle goals, budgets and KPIs• Designed and executed new trade activity to support focus on brands and customer experience to drive market share.• Using a consumer segmentation approach, to ensure effective execution and maximise in market presence throughout the promotional calendar. • Member of cross functional teams to ensure the smooth transition from Uncle Tobys Foods to Nestle within the grocery channelAchievements• Developed and implemented a comprehensive trade marketing plan in alignment with brand standards for all Uncle Tobys brands and oversaw brand communications, through the marketing mix, throughout the grocery channel.• Grew market share of Uncle Tobys Plus brand by 1.2 share, through leading cost effective, creative trade promotions based on strong brand value propositions.• Extended ranging of Uncle Tobys products and achieved overall growth of 4.2% in a mature market during the transition period of Uncle Tobys food into the Nestle portfolio via the management of internal and external stake holders.

Responsibilities• Accountable for development and execution of consumer insight led, customer specific trade marketing strategy for Kellogg Cereal and Snacks within the Australian grocery business. • Accountable for trade marketing leadership and support to the sales and marketing team to grow revenue and market share, via leading alignment between the sales and marketing function and key customers needs. • Transforming data led consumer insights into category management plans and key trade activities. Achievements• Grew market share overall by 3% in within the largest account via category management and consumer targeted promotions in a declining market.• Stakeholder managed key personnel across marketing, sales, distribution, customers, and agencies to ensure optimum execution in market. • Increased brand presence via insight led category management strategy, resulting in increased range depth within the Coles and Woolworths businesses and an increase of 2% overall market share in the Cereal segment nationally. • Led a high performing, dynamic team of 5 professionals to deliver best practice with measurable KPI’s • Managed data analytics and utilised key sponsorships and public ambassadors to drive customer specific marketing campaign activity to improve ROI, increasing overall promotion profitability by 8% on for one key brand.

Responsibilities• Accountable for overall management nationally, and delivery of budgets and KPIs for Kellogg’s largest customer, Woolworths • Formulation of business plan to achieve set KPIs • Leadership of sales staff nationally to ensure execution of plans and achievement of budgets and KPIs• Customer relationships development and management with key executives to align and deliver mutual KPIs and growth. • Work cross functionally within the organisation to ensure that customers’ needs were understood and met.Achievements• Over achievement of set KPIs and budgets for the duration of the role.• Instigated cross functional teams including representatives from the customer, sales, marketing and distribution with a focus on collaboration and integration to improve launch execution and maximise business outcomes.• Achieved the highest ever category market share on launch for any manufacturer within Woolworths, with major snack launch of the Nutrigrain brand achieving 32.5% share of the nutritious snacks category for the first 8 weeks of launch and maintenance of category leadership.