Kylie Bonassi Email & Phone Number

Puntarenas Province, Costa Rica

Costa Rica

Kylie Bonassi is a Content Marketer at Hubstaff, an Aussie currently calling Costa Rica her remote work oasis. She began to embrace the remote work lifestyle in 2017 and dived headfirst into its liberating embrace by 2020. Kylie has over 15 years of experience working on renowned brands worldwide, such as Audi, Westpac Bank, Sony Music, Caterpillar Inc, American Express, RGA, MasterCard, and P&O. With a background in business, marketing, and public relations, as well as a Masterclass certificate in digital acceleration from Hyper Island, Kylie is an experienced strategist with a natural ability to connect with clients on a deep level. She researches and interviews world-class thought leaders to uncover best practices for creating a healthy, happy, and prosperous employee experience.https://blog.hubstaff.com/author/kylie-bonassi/

Costa Rica

Working towards a more human future.

Please visit my profile to know more about my work at ADAPThttps://adapt.com.au/speaker/kylie-bonassi/

Rushcutters Bay, New South Wales, Australia

Sydney Area, Australia

- Built a one year digital roadmap for the “Digital and social business engine” - Implemented a test, learn and adapt strategy for the “Digital and social business engine” that was supported by an efficient and agile process specifically created for MasterCard- Exceeded all KPIs communicated for each program of work that I managed including; Justin Timberlake sponsorship campaign, Summer at the House with Sydney Opera House, Lah-Lah at the Seymour Centre, Gipsy Kings with Sydney Opera House and a regional mother’s Day campaign- Generated a record amount of UGC through the consumer experiences created, exceeding brand advocacy KPIs and generating positive brand sentiments across all digital channels

Sydney, Australia

- Managed and won three pitches for the agency meeting their sales targets for the year within the first quarter- Up skilled staff on the importance of SEO amongst PR and content marketing strategy, allowing them to sell their services in confidence- Created strong partnerships with external vendors, to help support the resource demand needed to grow the agencyBrands: YoubySia, Eden Institute, ISOWHEY, BioCeuticals and Burt's Bees

Sydney Area, Australia

- Lead #PICKME1D Telstra’s most successful social campaign https://www.youtube.com/watch?v=80YgbjDfFNY - Relaunched Telstra's Music brand pillar with Second Chance Song - https://www.rga.com/work/case-studies/second-chance-song Brands: Telstra

- Launched Westpac Black, Westpac Group's most successful credit card lunch in history- Led and managed AMEX digital project pitch wins- Developed and implemented a cross sell strategy for St George Credit Cards- Launched Westpac group's first Facebook appBrands: Westpac Group (St George, Westpac, Bank of Melbourne, BankSA), AMEX and MTA

- Launched Audi Australia’s Register Your interest Form- Launched Audi’s first brand experience website- Provided end to end management in the Cat Truck Australia website launchBrands: Audi Australia and CAT Trucks

My main role at Next Generation Group was to drive face-to-face meetings with clients to discuss business objectives/present solutions and build strong and profitable relationships.

At ACP magazines I managed my own portfolio of magazines with a strong ability to allocate magazine to all relevant channels in order to increase sales. I worked very closely with Marketing and Advertising team to develop roadmap opportunities and maximize revenue growth. magazines I managed my own portfolio of magazines with a strong ability to allocate magazines to all relevant channels in order to increase sales. I worked very closely with Marketing and Advertising team to develop roadmap opportunities and maximize revenue growth.I quickly built up the skill set that allowed me to thrive within a deadline-driven environment consistently meeting and surpassing quotas. Some of the other tasks I carried out included extensive analysis and reporting, ensuring titles met their sales schedules as well as developing circulation plans and budgets.I was also required to supply forecasting, return on investment analysis, and strategic planning for Mr Ian Law CEO of PBL Media.

I worked very closely with the National publicity representative. Some of my tasks included creating press packs of artist press clippings for members of the publicity team as well as developing reports and documents for the publicity department.I was also there to assist members of the publicity and promotions department on fashion photo shoots with artists. While there I also developed a system to organise and tack press clippings.

Certificate, Digital Acceleration Masterclass

Business And Marketing, Marketing And Public Relations