Kylie Hansen Email and Phone Number
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Strategic transformation leader with a rare combination of enterprise scale experience and entrepreneurial innovation. Known for helping scale Microsoft's Cloud+AI product design org from 10 to 600+ people across 22 countries, pioneering new disciplines that became industry standards (Content Design, Design Strategy, AI Experience), creating frameworks that connect brand to product execution, and building happy and high-performing teams that consistently deliver standout results (Top WHI scores: 91-94).I bring a proven track record of uniting diverse teams to unlock breakthrough customer experiences, consistently delivering measurable business impact across entire product portfolios:• Led design strategy transformation across business apps product portfolio that drove an average gain in usability of 92%, cut task failures by 47%, and increased product satisfaction by 8 points. • Implemented AI-driven tools and processes to improve customer satisfaction, streamline product development cycles, and boost overall productivity.• Drove strategic envisioning framework for Copilot AI experiences and orchestrated total experience alignment through brand-driven content strategy and design system, shared strategic tools and resources, and cross-functional governance processes.• Spearheaded modernization of Microsoft's brand voice and verbal identity, boosting brand perception, driving customer engagement, and contributing to 16 consecutive quarters of profitable growth—propelling Microsoft to become the world's most valuable company by 2024.As both former Microsoft Cloud + AI Senior Leadership Team member and current strategic consultant, I bring unique insight into driving organizational change at scale—particularly in emerging technologies and AI transformation. 20+ years industry experience in AI/ML, cloud computing, B2B, SaaS, dev platforms, analytics in organizations spanning startups to multinational corporations.With this foundation of proven success at enterprise scale, I'm seeking Senior Director opportunities where I can leverage my expertise in:• Architecting brand-led innovation an enterprise AI transformation• Building high-functioning orgs through recruiting, coaching, and supporting teams • Driving total experience cohesion across complex portfolios• Leading cross-functional initiatives that deliver measurable business impact• Orchestrating customer experience transformation at scale
Brandifesto Llc
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Chief Strategist + Managing DirectorBrandifesto Llc Jan 2024 - PresentKirkland, Wa, UsStrategic design consultancy driving enterprise innovation and AI transformation for Fortune 100 companies and high-growth startups. Partner with senior leadership teams to:- Architect AI experience strategies and design systems at scale that unlock new customer value- Drive end-to-end product innovation and total experience transformationLead organizational change and enterprise brand evolution initiatives- Shape strategic planning and governance frameworks that accelerate growthRecent engagements include Microsoft Teams, Google Cloud, and Levi's, focusing on AI innovation, design system scalability and tooling, total experience cohesion, and business transformation. -
Director Of Design Strategy + Senior Leadership TeamMicrosoft Aug 2021 - Jan 2024Redmond, Washington, UsLed design innovation strategy across Microsoft's $15B digital transformation portfolio. Architected foundational AI experience framework for Copilot, establishing new patterns for human-AI interaction. As SLT member, steered product strategy and built Design Excellence program driving record customer satisfaction metrics. -
Global Head Of Content Design + Senior Leadership TeamMicrosoft Feb 2016 - Aug 2021Redmond, Washington, UsDrove Microsoft's content system transformation while leading Content Design discipline through hypergrowth. Scaled global organization from founding to 55+ designers—pioneering data-driven proof of impact (+92% usability, -47% task failures, +8 NPS). Architected and implemented companywide UX patterns, style guides, and governance model adopted across Microsoft. Built strategic partnerships across Design and between Product, Marketing, and Brand to drive consistent customer experiences across portfolios. Established discipline-wide career framework that became standard for UX writing roles across tech industry. -
Principal Design Manager For Content DesignMicrosoft Aug 2015 - Feb 2016Redmond, Washington, UsCo-created Microsoft's modern verbal identity system including brand voice, governance model, and foundational style guides. Led strategic unification of Cloud + Enterprise portfolio. Founded Microsoft's first dedicated Content Design practice. -
Senior Product DesignerMicrosoft Jun 2013 - Jul 2015Redmond, Washington, UsLed product design strategy for Azure during pivotal growth phase, architecting the foundational content system that helped drive Microsoft's cloud resurgence. Created user-first information architecture, interaction patterns, and naming frameworks that simplified complex capabilities for developers and IT pros. Built user journeys and design systems balancing business goals with customer needs. Shaped product positioning and GTM strategy through deep collaboration across Product, Engineering, and Marketing. -
Principal Director Of Strategy, Planning, + Insights (Wirestone)Accenture Sep 2011 - Mar 2013Dublin 2, IeLed Microsoft enterprise and public sector account, driving digital transformation through data-driven insights, industry expertise, and human-centered design. Created actionable strategies that unlocked 360° value across product launches, integrated marketing, and customer experience transformation. Directed cross-functional teams combining creative talent, technology expertise, and strategic research to deliver breakthrough solutions for Microsoft and other Fortune 100 clients including Nike, Starbucks, and Boeing—work that helped position Wire Stone for acquisition by Accenture Interactive. -
Chief Strategy Officer + FounderBrandifesto Llc 1998 - 2011Kirkland, Wa, UsDrove digital transformation and brand innovation through strategic design consultancy, partnering with Fortune 100 enterprises, venture-backed startups, and VC firms. Created end-to-end brand and marketing strategies, driving product/market fit through custom publications, digital platforms, and integrated campaigns. Served as strategic design partner for multiple VC portfolios, helping pre-seed to Series C companies establish market presence and accelerate growth. Built long-term relationships delivering breakthrough solutions for global technology leaders (Apple, Microsoft, Sony, HP, PayPal), telecommunications giants (AT&T, Nokia), aerospace innovators (Boeing, Lufthansa), and industrial leaders (Intel, Honeywell)—establishing Brandifesto as a premier strategic partner for enterprise innovation. -
Prior RolesVarious Companies 1992 - 1997Greenwich, Ct, UsAssociate Creative Director–Microsoft Brand Studio/Corporate Marketing GroupCreative Group Manager–Landor + Fitch (now WPP Group)Content Strategist + Marketing Copywriter–Microsoft Corporate Marketing GroupEditor, Packaging + Programs–Microsoft Corporate Communications Group
Kylie Hansen Skills
Kylie Hansen Education Details
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Western Washington UniversityBa Environmental Science + Journalism -
Design Tools -
Western Washington UniversityMaster Of Business Administration/Mba Coursework
Frequently Asked Questions about Kylie Hansen
What company does Kylie Hansen work for?
Kylie Hansen works for Brandifesto Llc
What is Kylie Hansen's role at the current company?
Kylie Hansen's current role is Strategy + Innovation Leader ✽ AI/ML + Total Experience ✽ Ex-Microsoft Product Design SLT ✽ Enterprise Scale + Growth.
What is Kylie Hansen's email address?
Kylie Hansen's email address is ky****@****oft.com
What is Kylie Hansen's direct phone number?
Kylie Hansen's direct phone number is (800) 285*****
What schools did Kylie Hansen attend?
Kylie Hansen attended Western Washington University, Design Tools, Western Washington University.
What skills is Kylie Hansen known for?
Kylie Hansen has skills like Product Marketing, Design Leadership, Trello, Service Design, Concept Development, Brand Development, Cultural Diversity, User Experience, Messaging, Systems, Naming And Nomenclature Systems, Software As A Service.
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