Marketing And Events Coordinator
Erie, Pennsylvania, United States
In this multifaceted role, I am an integral part of a small but dynamic Marketing & Events team at the Erie Zoo. My responsibilities encompass planning, budgeting, purchasing, and skillfully executing all marketing events. I oversee media purchases, run our socials, create compelling email marketing, and organic creative content. I oversee a portfolio of 40+ events annually, taking charge of meticulous planning, seamless organization, and the hiring of creative talent to ensure each event's success. The events range from private rentals, family-friendly day events, 21+ adult fundraisers, weddings, galas, and even a three-week-long Halloween event that attracts up to 40,000-50,000 attendees. My role extends beyond marketing and event management, as I serve as a media liaison for the Erie Zoo. This involves regular appearances on local television, both live and recorded, where I effectively promote our mission and engage with the community. I take on the responsibility of delivering captivating on-site presentations that further enhance the zoo's public presence.By skillfully juggling these diverse tasks, I contribute significantly to the overall success of the Erie Zoo, and I take pride in my ability to adapt to various roles while maintaining a high level of performance.