In April 2021, I cofounded Coast Media Co., a company providing freelance social media management, content creation, and other digital media services.My primary role is social media manager, managing several clients’ social media pages through content planning, graphic design, copywriting, and scheduling. In addition, I run paid advertisement campaigns and analytical reports for clients in order to gain traction and increase viewers on their profiles. Does your company need a stronger online presence? Send me a message!

*remote position performed via Microsoft Teams, Zoom, Sharepoint, and Outlook*- Implemented, supported, and maintained digital marketing tools between events team, marketing, IT, & donor engagement departments- Managed Facebook pixel integration with Google Tag Manager, Google Analytics, and other systems- Provided consistent reporting to marketing teams, measuring the success of ad campaigns and making strategic decisions based on analytics- Managed event planning systems, overseeing registration lists, event details, and digital tracking- Managed & directed mass texting and email campaigns and subscriptions via Simple Texting and HubSpot systems- Researched new opportunities for integrations between existing tools that create efficiencies across systems- Trained employees on how to use different digital systems

Marketing & Promotions intern for WOOD TV / WOTV 4 Women (Lifestyle Channel)- Hosted promotional events for current media trends like American Idol and the 2018 PyeongChang Winter Olympics - Wrote weekly web articles for ABC content such as The Bachelor, Dancing with the Stars, and American Idol- Captured audiences on multiple platforms, developed targeting ads on digital and social media platforms-Proof-read content for online articles and social posts-Assisted in the research and creation of articles and content for wotv4women.com-Managed events - coordinating, organizing, setting up/ tearing down, and hosting promotional events-Observed production shoots, learned production process from concept to on-air, and practiced script writing-Distributed production schedules and materials-Managed delivery of all promo assets-Participated in creative brainstorming.-Learned about the business behind TV news from sales to marketing

- Participated in a semester-long college program at Walt Disney World as a merchandise cast member at Wilderness Lodge Resort and a ODV cast member at Disney’s Animal Kingdom- Gained valuable customer service & interpersonal skills, learned about the foundation of the Walt Disney Company, and attended marketing & branding classes at Disney University- Interacted with guests frequently - sharing information, answering questions, and providing fast, friendly, and efficient customer service

- Worked to build supportive community relationships by brainstorming, planning, and executing large community events for students and residents (poolside movies, bonfires, painting nights, holiday parties, etc.)- Engaged in activities while maintaining a safe environment- Organized weekly recreational sports leagues for residents and reffed games-Assisted in communications processes such as digital content, social media pages, & mass emails-Developed and coordinated GVSU campus housing events, bringing positive awareness to Campus View-Hosted promotional booths at home football tailgates

Managed social media accounts with 800K+ followers, scheduled posts, analyzed social consumer data, and created marketing content to engage with customers- Strategically scheduled social posts and created consistent content applicable to different social media platforms- Measured performance of content- Studied competition and competitive strategies- Contributed to marketing strategy by leveraging social media to identify and acquire customers.- Obtained increased engagement by developing social media marketing plans and promotions- Maintained online relations with customers by responding to customer questions and inquiries about subscriptions, troubleshooting, content, etc.- Proactively monitored social media channels for customer feedback and concerns- Stayed current on social media trends- Developed new approaches for customer engagement and influencer campaigns

*remote position performed via Microsoft Teams, Zoom, Sharepoint, and Outlook*- On a team of 6, participated in a virtual internship researching COVID-19’s effect on the Meijer Pets Department- Proposed response opportunities to match competition in private label brands- Pulled reports, analyzed company data, and analyzed consumer behavior, proposing recommendations to executive leadership with an estimated sales growth of $8.1 Million