As a Business Analytics Specialist at Finhaven, I analyze user behavior and web performance to optimize user experience, content strategy, and e-commerce outcomes. I also author and publish press releases on top-tier media outlets like Bloomberg and NY Times, elevating brand visibility and industry credibility. I led the successful relaunch of all FinHaven websites, serving as the principal front-end developer.I have graduated with BA in Economics and International Relations, with a focus in Data Analytics at the University of Toronto, where I developed strong analytical and quantitative skills to understand complex financial data and economic trends. I have hands-on experience in data analytics, investment research, and data visualization, using tools like Excel, Tableau, and R. I am passionate about exploring the emerging field of non-fungible tokens (NFTs) and their applications in the digital economy. I am also a skilled marketing strategist, having formulated and executed metrics-driven campaigns for a diverse client portfolio, including Earth's Own, Justea, Healthy Hippo, and Tempea.
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Client Success LeadSense Of AgencyToronto, On, Ca
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Business Analytics SpecialistFinhaven Mar 2023 - PresentBritish Columbia, Canada• Analyzed Finhaven and FinWallet user behavior through Wordpress web analytics, SEO, and A/B testing, driving UX optimization, content strategy, and e-commerce performance enhancements, boosting organic search traffic by 45%.• Strategically authored and published press releases on top-tier media outlets like Bloomberg and Financial Post - elevating brand visibility and industry credibility.• Led the complete overhaul and successful relaunch of all FinHaven websites, serving as the principal front-end developer within the development team. -
Business Data Analyst InternFinhaven Sep 2022 - Mar 2023British Columbia, Canada• Leveraged spreadsheet programs like Excel to interpret and analyze data, driving strategic growth initiatives.• Demonstrated proficiency in data storage structures, data mining, and data cleansing, contributing to improved data quality and actionable insights.
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Marketing ConsultantPiquant Marketing Sep 2022 - Mar 2023British Columbia, Canada• Employed advanced research and data analysis to formulate marketing strategies for a diverse client portfolio encompassing Earth's Own, Justea, Healthy Hippo, Tempea, and Planted Expo.• Crafted persuasive and impactful written content for a range of marketing collateral, spanning social media posts, email newsletters, and website copy, ensuring alignment with strategic goals and target audiences.• Collaborated closely with clients to identify key performance indicators (KPIs) and develop metrics-driven strategies, fostering effective communication and mutual understanding of project objectives. -
Institutional Banking InternCiti May 2021 - Aug 2021Toronto, Ontario, Canada• Executed discounted cash flow (DCF) model valuations, gaining proficiency in evaluating investment opportunities based on future cash flow projections.• Provided strategic advice on market outperformance strategies, showcasing an understanding of market dynamics and growth potential.• Prepared comprehensive company and industry overview pages, demonstrating expertise in evaluating business contexts and potential M&A opportunities. -
Co-FounderValidosa Swimwear Aug 2019 - May 2020• Launched Validosa Swimwear on Shopify, acquiring extensive knowledge of Shopify's platform, resulting in a 60% increase in online sales within the first six months.• Leveraged the Shopify App Store to integrate key apps and tools, enhancing the functionality of the Validosa Swimwear website, which resulted in a 35% improvement in customer experience and a 20% increase in sales conversions.• Developed and executed targeted social media campaigns that drove traffic to the Shopify site, resulting in a 25% increase in social media referral sales.
Kylie Meng Education Details
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Economics -
International Baccalaureate
Frequently Asked Questions about Kylie Meng
What company does Kylie Meng work for?
Kylie Meng works for Sense Of Agency
What is Kylie Meng's role at the current company?
Kylie Meng's current role is Client Success Lead.
What schools did Kylie Meng attend?
Kylie Meng attended University Of Toronto, Xiamen International School.
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Kylie Meng
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