I achieve KPIs, establish work tools, foster teamwork, and discover data models to provide deliverables.

100% NL & RADIO 10 & Slam FM! & Talpa NetworkAs a founder from day one, I achieved a successful exit in this Dutch business. Throughout various roles, including Research Associate, Digital Project Manager, and Team Lead, I conducted extensive research to identify optimal solutions for ongoing business challenges, focusing on product-market fit.New web platforms and digital solutions have been established by harnessing open platforms and leveraging technological capabilities.

As a Product Owner of Appcro, I specialize in leveraging analytics to measure each user's journey, facilitating remote changes to app visuals and eliminating the need for repetitive downloads. My focus is on enhancing mobile app conversion (CRO), leading to increased user traffic, engagement, and a superior experience with a notable impact on sales margins.Conducting usability audits, I analyze user preferences based on actual behavioral statistics. Through staged usability experiments, I assess user activity, testing content, copy, appearance, ease of use, and visibility.Implementing A/B testing, I conduct multivariate experiments, where users experience different versions (A, B, or C), optimizing app performance and user experience.

I provided a range of market research methodologies such as format research & development, market mapping analysis, correlation analysis, format search, library testing, focus group perceptual studies; as well as services like customized web platforms for online surveys and target recruitment via Google AdWords, Facebook, bulk e-mailing, etc.• Leading Google AdWords campaigns to collect target users opinion• Developed web platforms with several unique business advantages• ‘Shazam app’ kind of platform to detect music and present the rotation – the service solution to meet some requirements

The conference speaker at EGTA Cologne (Egta.com) and RAR Academy of Radio in Moscow.

a) Research Lead in Communicorp -supervising programming research and music-audit functions, including new market strategies in Ukraine, Estonia, Bulgaria, Czech Republic, and Hungary.b) Research Lead in Metromedia International, part of the publicly traded Metromedia Group, was the first US radio company to enter the European markets. I was in charge of music and programming research for its European operations. I conducted format search and/or ongoing format refining research in Russia, Finland, Estonia, Latvia, Hungary, Bulgaria, Greece, Czech Republic and Georgia. In this role, I co-developed the landmark "national pop-music" format, introduced by Metromedia (and later by Communicorp) in countries such as Finland, Estonia, Bulgaria, and Ukraine.