North America Marketing Manager leverages IBM Strategy, Tools, Processes, and Platforms to create and deliver differentiated event experience start to finish. • Strategically position & manage a $1.5M annual budget for the North America (NA) Developer campaign • Shifted all our face to face events to digital in 2020; this includes a mix of 3rd party and proprietary where we expect to meet a large audience with on-demand viewings• Manage the overall process of creating and executing webcasts/digital events• Create and manage event/digital experiences that differentiate IBM and allow direct buyer connections to subject matter experts• Project manage events end to end for on time execution• Through various activities in 2019 NA Developer had 11.97M Win/Projected Win associated with activities funded in the NA Developer program; 1.5M Investment = 7.98x or 8x ROI

Planned and executed fully integrated demand generation marketing campaigns supporting many lines of business in North America.• Coordinated logistics with external vendors and internal marketing teams to ensure that all aspects of tradeshows and conferences ran smoothly• Promoted events through social media and digital channels• Led key events resulting in $450M associated win revenue• Directed, executed, and drove communications to ensure successful registration for events• Provided operational skills to influence diverse internal teams and external agencies, business partners, and vendors• Presentation and training skills, ability to communicate effectively with a variety of audiences, including senior management, vendors, clients, and colleagues

Participated, planned, and executed 360-degree demand generation marketing campaigns including e-mail execution, website marketing, webinars, toolkit creation, telemarketing, direct mail, and customer events and activities.

Provided interactive leadership for an IBM services website recommending design, content, web merchandising, and key word search strategies.

Managed services commerce website, including daily operations, design, quality testing, additions, revisions, and withdrawals. Coordinated the day-to-day operations of a team of six.Also held various positions within the company including; Information Development Specialist, Senior Secretary and Warehouse Specialist.