Inspired, lead and motivated a team to achieve business missional values, goals and processes. Developed marketing strategies to expand and promote the brand, creating and coordinating advertising campaigns using CRM, Social Media, content marketing and traditional advertising, as well as developing new technologies in Marketing Automation and promotion. Developed a focus on US-grade customer service of a standard that has become industry benchmark.Analysed, identified and introduced improved organisational processes that greatly improved efficiency and productivity. Drove sales and other KPI's, consistently achieving year on year growth.

Responsible for operational profitability and efficiency of SA based Window Tinting, Insulation and SolarPanel company. Developed marketing plan and program designed to increase overall exposure and market position. Coordinated subcontractor teams and directly supervised seven staff members. Assisted owner in revamping what was a tired brand, premises and fleet; resulting in a higher level ofprofessionalism. Increased customer base during an industry downturn. Increased company exposure through the use of internet, radio and television advertising.

Responsible for all aspects of bar operations in Vegas-style nightclub.Key responsibilities and achievements: developed staff KPI’s and assisted them in meeting those goals financial performance tracking and reporting inventory management including planning and procurement supervision, scheduling and training of ten bar staff conflict resolution and bar security.

Owned and operated US-based consultancy firm designed to assist small Australian businesses in theirUS market investigation and penetration. Identified distribution channels and niche potential for best revenue opportunities. Provided strategic direction and guidance in successful business development. Successfully negotiated new distribution contracts with large sporting goods retailers, including the “top 10” of the sporting goods industry. Researched and presented optimum long term, low-cost exposure options including the Las Vegas trade show market. Generated new distribution channels and revenue streams for clients new to the complex US market.

Pioneered the U.S. presence of an Australian metal sensing technology manufacturer.Key responsibilities and achievements: created approximately US$5.4 million in annual sales hired, trained and managed 15 employees across various departments directed all operations affecting the sales, marketing, distribution and dealer/vendor management activities oversaw operating budgets, financial performance and full profit and loss responsibility for a multi-million dollar enterprise raised market share to over 25% with clear pathways to market leadership shifted the product’s perception by initiating re-branding efforts and developing new marketing strategies successfully increased dealer networking and pricing structures which enhanced profitability of operations and increased margins 10-20% drove annual revenue stream from US$1.5 million to US$5.4 million within just five years.