Kylie Marshall Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

-Oversaw media planning & buying for a large scale paid digital media program across 11 Senate battleground states, leading the digital program – including creative and media – in 2 states.-Led targeting strategy and audience development for large scale c4 mobilization spend across 7 states--Tracked $742M in digital spend and developed competitive.

Raleigh, North Carolina, United States

• Built, managed, and trained a team of 5 to run robust digital social and fundraising programs.
• Oversaw digital fundraising, which raised $15.2M across platforms.
• Grew social following by 214% on Twitter and 150% on Instagram in 7 months.
• Helped guide planning decisions for $5.5M digital paid media plan.
• Ran partner fundraising outreach and raised over $1.85M via partner efforts.
• Led influencer outreach and formed relationships with dozens of high-profile surrogates to produce emails, unique social content and 5 live digital events.

Washington, District Of Columbia, United States

• Led the creative project management for a $7M awareness and persuasion campaign across TV, paid social, radio, and connected TV to educate people in Kansas about the COVID-19 vaccine. Led casting and scheduling for 15.
• Managed media planning and creative development for a major IE to run district-specific persuasion ads across 7 target VA House Districts ahead of the 2021 Election, with 2 weeks of lead time.

• Executed $6M digital persuasion plan for a major Senate race, coordinating the creative placement, development and approval for over 35 digital platforms.
• Served as day-to-day contact for a major citywide race. Ran point on organic social strategy, the placement of a $1.2M paid media plan and built the campaign's P2P program.
• Coordinated a major PAC's paid digital fundraising and acquisition programs through the 2020 cycle, leading the program to a 178% end-of-cycle ROI.

Washington D.C. Metro Area

• Coordinated a citywide campaign launch on digital by managing website development, building the social calendar, writing the email welcome series, and setting up ActBlue and NGP accounts.
• Wrote and A/B tested graphics, copy, and landing pages for a major PAC's fundraising and acquisition campaigns to establish best practices before ramping up the paid program for the 2020 cycle.

Washington D.C. Metro Area